Advertising Campaigns/University of Arkansas
Aims to increase the number of Hispanic students. Hispanic print media advertising options increase substantially in Arkansas.
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Aims to increase the number of Hispanic students. Hispanic print media advertising options increase substantially in Arkansas.
New website heavily promotes itself via TV, print, radio, Internet and billboards.
Meredith Corporation will introduce a Spanish version of its English-language magazine Diabetic Living.
Michael Eisner, Televisa’s Emilio Azcarraga give keynote addresses.
Deal sparks outrage among Newspaper Guild members, and raises concern over media consolidation.
HYP moves into South Florida; hires new General Sales Manager.
Marketing Manager says two-fold increase in response-rates not uncommon.
Media outlets grapple to carve-out a position on the controversial boycott debate.
El Pais launches 24 Horas, downloadable PDF version of print edition; El Mundo partners with Google Maps.
Biggest amateur soccer tournament makes its rounds.
Biggest amateur soccer tournament makes its rounds.
System aims to simplify National and Regional Hispanic Media Buys.
Verizon highlights versatile advertising programs.
Unilever’s Hispanic products: General Mills, Martha Stewart.
CEO H. Lee Scott acknowledges importance of Hispanic clientele.
Campaign lays blame on Republicans for impasse in immigration reform.
Rolls out integrated campaign targeting NYC’s Hispanic community.
Blue Chip Financial Services and Insurance companies attended CBINET’s Multicultural Marketing Conference in NYC last week. Many of these companies are planning Hispanic marketing campaigns.
Unilever’s Hispanic products: General Mills, Martha Stewart.
New round of financing for Batanga, Enlace buys Los Angeles’ El Directorio, Megazines Publications joins Forces with Grupo Editorial Armonia.