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Advertising Campaigns: Democratic National Committee Launches Immigration-themed Campaign

Campaign lays blame on Republicans for impasse in immigration reform.


In a new radio ad airing on Univision affiliate stations and in select markets in Nevada, New Mexico and Arizona, the DNC lashes out at Republicans for criminalizing immigrants and blocking progress on immigration reform.

The campaign runs in Spanish under the title “Tough and Smart,” and will include print advertisements in Hispanic newspapers nationwide.

The campaign is the latest in a blame game back and forth between Democrats and Republicans, each one accusing the other of being culpable for the immigration reform deadlock. Republicans announced a similar radio campaign on Thursday carried on Univision's Phoenix and Tucson's radio stations, charging Democrats with manipulating the issue of immigration reform for political gain.

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Upfront Players Bet on Hispanic AVOD Growth

At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.

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