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Latinitas, Teen Voices,
May free-up funds for Televisa to invest in Print/Digital.
Latest move in rising beer brand investment in Hispanic market. According to Portada® Ad-tracking beer companies invested almost $900,000 in Hispanic newspapers in 2005.
Robert S. McAdam[Wal-Mart], Richard Pérez-Feria[West Coast] Roberto Ruvalcaba[Televisa], Diego Naranjo[Latin3].
New service will home-in on Hispanic public opinion.
Robert S. McAdam[Wal-Mart], Richard Pérez-Feria[West Coast] Roberto Ruvalcaba[Televisa], Diego Naranjo[Latin3].
Move intended to strengthen HYPA’s presence in Midwest and Southwest corridor.
Synovate reveals initial results of Hispanic Readership Study, American Airlines Case Study, the value of Editorial Integrity, Portada® launches Portada® Ad-Tracking.
It will initially publish Mexican content.
New print advertising campaign for La Lechera Flakes and Yoplait brands.
Publication to focus more on the interests of its Andean readership.
What % of the US $100 million Hispanic online advertising market is spent on websites of newspapers targeting Spanish-speaking audiences?
U.S. $250,000 campaign will use print, radio, and television to get the word out. Read more.
Televisa passed by in negotiations, creating possibility for possible investment in print/ digital assets.
Michele Fitzpatrick (Harte Hanks), Danielle Gonzales (Tapestry), Alfonzo Bermudez (Su Voz), Eugenio Ramirez (Fox Sports en Español), Dexter Dwight (Machado/Garcia-Serra) and Juan Gonzalez (Al Dia Filadelfia).
Coverage will be delivered to subscribers in 11 Latin American countries.
Agency plans to implement engaging promotional strategies to attract Hispanic consumers.
Michele Fitzpatrick (Harte Hanks), Danielle Gonzales (Tapestry), Alfonzo Bermudez (Su Voz), Eugenio Ramirez (Fox Sports en Español), Dexter Dwight (Machado/Garcia-Serra) and Juan Gonzalez (Al Dia Filadelfia).
Magazine Publishers of America will host the 2nd Hispanic Magazine Summit in Miami this Wednesday and Thursday.
Group Publisher David Taggart explains why.