This week in Breaking Ads Mexico we present the digital campaigns from Dell, Grupo Habita, Head & Shoulders and TelCel.
The new selection of “breaking ads” through tracked MexicoWebMonitor™ by Media Economics Group was active between February 6 to 13, 2012.
Selected “Breaking” Ads: February 6 to 13, 2012:
Dell.com
Advertiser (Parent Company): Dell Computer Corporation
Campaign: “Alienware X51”
First date captured: 02/07/2012
Language(s): Spanish
Description: Dell Mexico campaign for new Alienware X51gaming PC. Featured offer price from $12,999 MXN.
Site(s): Batanga.com (from Mexico), MetroFlog.com (from Mexico), Record.com.mx, Starmedia Mexico.
Grupo Habita
Advertiser (Parent Company): Grupo Habita
Campaign: “Lucky Hour”
First date captured: 02/10/2012
Language(s): Spanish
Description: “Lucky Hour” promotion: Up to 50% discounts on reservations at Grupo Habita luxury hotels chain on Wednesdays.
Site(s): CNNExpansion.com, Chilango.com, Quien.com
Head & Shoulders
Advertiser (Parent Company): Procter & Gamble Company
Campaign: “Nuevo Manzana Fresh”
First date captured: 02/06/2012
Language(s): Spanish
Description: P&G newly launched “Manzana Fresh” version of Head & Shoulders shampoo/conditioner.
Site(s): EsMas.com (Mexico), Prodigy.MSN.com, TelevisaDeportes.com (Mexico), Yahoo! Mexico.
TelCel
Advertiser (Parent Company): America Movil
Campaign: “Mega Amigo”
First date captured: 02/07/2012
Language(s): Spanish
Description: New “Mega Amigo” promotion from Telcel Mexico. Get free data downloads with purchases “recargas” of air time. Campaign features expandable banners (600×250 and 950×250).
Site(s): MSN.FoxSports.com (from Mexico), MedioTiempo.com (Mexico).
Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
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