
World Cup Marketing: How Allstate enables Fans to send “Mala Suerte” to rival Teams
Portada interviews Georgina Flores, Director of Integrated Marketing Communications for AllState Insurance, about the current #SoyLaMala Suerte World Cup campaign. As Director of Marketing at Allstate Corporation, the largest publicly-held insurer in the U.S., Georgina Flores is responsible for marketing and Multicultural marketing strategy and communications.