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April 17, 2012

Marketing to LatAm: Nestlé’s “Cuidarse Es Disfrutar” campaign

In our recent interview with Henry Mason, Research Director at Trend Watching, we highlighted how important the topic of personal health will be for consumers in 2012 and in coming years. A very successful example of this trend in Latin America is Nestlé® Mexico’s “Cuidarse Es Disfrutar” (Take care of yourself and have fun) corporate campaign.

Marketing to LatAm: Nestlé’s “Cuidarse Es Disfrutar” campaign

In our recent interview with Henry Mason, Research Director at Trend Watching, we highlighted how important the topic of personal health will be for consumers in 2012 and in coming years. A very successful example of this trend in Latin America is Nestlé® Mexico’s “Cuidarse Es Disfrutar” (Take care of yourself and have fun) corporate campaign.

Mercadotecnia hacia LatAm: Nestlé “Cuidarse es disfrutar”

En nuestra reciente entrevista a Henry Mason, Director de Investigación de Trend Watching, hablamos de lo importante que será la salud personal para los consumidores en el 2012 y posteriores años. Un ejemplo muy exitoso de esta tendencia en Latinoamérica es el esfuerzo corporativo de Nestlé® en México, Cuidarse Es Disfrutar.

17% of Hispanic Mobile Users use Apps to purchase Travel

RedMas, Hispanic Mobile Ad Network and Mobile Studio, revealed the results of their survey of a sampling of the over 28 million Hispanic mobile users in the United States who responded to questions about their vacation preferences and the use of their mobile devices during this time of leisure.

Marketing to LatAm: Nestlé’s “Cuidarse Es Disfrutar” campaign

In our recent interview with Henry Mason, Research Director at Trend Watching, we highlighted how important the topic of personal health will be for consumers in 2012 and in coming years. A very successful example of this trend in Latin America is Nestlé® Mexico’s “Cuidarse Es Disfrutar” (Take care of yourself and have fun) corporate campaign.

Mercadotecnia hacia LatAm: Nestlé “Cuidarse es disfrutar”

En nuestra reciente entrevista a Henry Mason, Director de Investigación de Trend Watching, hablamos de lo importante que será la salud personal para los consumidores en el 2012 y posteriores años. Un ejemplo muy exitoso de esta tendencia en Latinoamérica es el esfuerzo corporativo de Nestlé® en México, Cuidarse Es Disfrutar.