» US Hispanics: buying power of 1.5 trillion by 2015
Nielsen published this morning the results of its study about Hispanic Population in the US. According to Nielsen, the buying power of this community will reach 1.5 trillion by 2015. Also interesting is that the U.S. Hispanic income per capita is higher than in major emerging markets including Brazil, Russia, India and China, Business Week reports.
» Hispanics Networks Ad Revenue: Do they get what they deserve?
Emilio Romano, President of Telemundo told to the Financial Times that “Spanish-language TV networks in the U.S. are still only getting half the advertising revenue they deserve”, Hollywood Reporter informs.
