Confirmed: La Nación Buys impreMedia
impreMedia announced today that US Hispanic Media Inc. (USHM), a subsidiary of S.A. La Nación, has reached an agreement to become impreMedia’s strategic and controlling shareholder.
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impreMedia announced today that US Hispanic Media Inc. (USHM), a subsidiary of S.A. La Nación, has reached an agreement to become impreMedia’s strategic and controlling shareholder.
Ora.tv, will feature on-demand content and will produce “a wide range of programs that transcend traditional formats,” according to the website.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Daniel Coscia {MPG}, Rodrigo Carr {IMC}, Sergio Belgrano {JWT}, José Antonio Vera {EFE}, Carlos Bensan {OgilvyEarth}, Michael Vilcinskas {OgilvyEarth}, Mariano Filarent {Havas Digital}, Shane Atchinson {Possible}, Willie Lora {CNN}, Rene Rodriguez {Viacom}
The history of Impremedia in reverse chronological order as reported throughout the years in Portada.
impreMedia announced today that US Hispanic Media Inc. (USHM), a subsidiary of S.A. La Nación, has reached an agreement to become impreMedia’s strategic and controlling shareholder.
Kantar Media Intelligence just released 2011 Ad Expenditures Data. Quick Summary: General market media, including digital, but with the exception of TV stagnated during the last quarter of 2011 and in 2011 overall. However, Hispanic TV, Magazines and Newspapers all grew substantially (there is no data for Hispanic Digital).
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Sylvia Rosabal (Telemundo), Evan Harrison (Univision), Willie Lora (CNN), Sandra Alfaro (LNC), Scott Becher (Zimmerman Advertising)
The Hispanic local search market changing at a fast speed. A major factor is the growth of mobile/smartphone adoption among the Hispanic population. This allows local search providers to include geolocation features in the users searches..
Ora.tv, will feature on-demand content and will produce “a wide range of programs that transcend traditional formats,” according to the website.
The Nation, the oldest continuously published weekly magazine in the United States, will start publishing a Spanish-language weekly article on its website www.thenation.com. The first article translated is on “NYPD’s Spies” and called “Los Espias de la Policia de Nueva York”
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Daniel Coscia {MPG}, Rodrigo Carr {IMC}, Sergio Belgrano {JWT}, José Antonio Vera {EFE}, Carlos Bensan {OgilvyEarth}, Michael Vilcinskas {OgilvyEarth}, Mariano Filarent {Havas Digital}, Shane Atchinson {Possible}, Willie Lora {CNN}, Rene Rodriguez {Viacom}