A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
  • PepsiCo – Mexico

GroupM´s Maxus, part of WPP Holding, announced that Pepsico Foods has chosen the agency in Mexico to manage its digital business.

  • Sony Digital – Latin America

Sony has chosen Global Mind after a selection among regional agencies, to run all the performance campaigns of the brand in Latin America.

  • Mark International – Brazil

Mark International, a USA inbound receptive operator, has engaged Discover the World Marketing to create awareness and increase sales of its offerings among Brazilian tour operators effective February 2012.

  • Maximus – Global

Brown-Forman has appointed Wieden+Kennedy as the lead global agency for its Maximus vodka brand. The new work aims to redefine Maximus, create excitement and resonance among young men, and give Brown-Forman a platform on which to build the brand globally. Brown-Forman acquired Maximus in June 2011.

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Portada Staff

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