- PepsiCo – Mexico
GroupM´s Maxus, part of WPP Holding, announced that Pepsico Foods has chosen the agency in Mexico to manage its digital business.
- Sony Digital – Latin America
Sony has chosen Global Mind after a selection among regional agencies, to run all the performance campaigns of the brand in Latin America.
- Mark International – Brazil
Mark International, a USA inbound receptive operator, has engaged Discover the World Marketing to create awareness and increase sales of its offerings among Brazilian tour operators effective February 2012.
- Maximus – Global
Brown-Forman has appointed Wieden+Kennedy as the lead global agency for its Maximus vodka brand. The new work aims to redefine Maximus, create excitement and resonance among young men, and give Brown-Forman a platform on which to build the brand globally. Brown-Forman acquired Maximus in June 2011.
