Quick Hits LatAm: Colombia´s blossom, General Mills and America Movil targeting Latin America
Some stories the Latin Advertising and Media World is talking about this week…
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Some stories the Latin Advertising and Media World is talking about this week…
Some stories the Hispanic Marketing and Advertising World is talking about this week.
Some stories the Latin Advertising and Media World is talking about this week…
Hearst owned Spanish-language weekly La Voz is going to increase its circulation from 100,000 to 150,000 in the second half of 2012. La Voz is published by The Houston Chronicle “in the first quarter we are launching Phase 1 which is a re-allocation of where we distribute the paper,” Loida Ruiz, Sales Manager at The Houston Chronicle, tells Portada.
Carmen Torres (photo) is Hispanic Media Supervisor at Tampa FL based 22Squared, where among other accounts, she manages the Publix account. We talked to Carmen about the Publix account and how she sees the changing Hispanic media landscape.