Search
Close this search box.
Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

New Account Wins: Targeting Hispanics via Print and Digital Media

New Account Wins: Targeting Hispanics via Print and Digital Media

Content

?      Comcast of California to Headquarters Advertising for design work, particular direct mail, (Comcast buys in-house)

?      Language Line Service, an over the phone free interpreter service, to Headquarters Advertising Testing in a couple of spot markets in California.

?      The Census Bureau announced that it has awarded its 2010 Census communications contract, worth an estimated $200 million, to Draftfcb (Global Hue for Hispanic portion) of New York.

?      NFL (National Footbal League) tapped New York based Vidal Partnership for Hispanic Outreach

     ?     Chicago-based Lapiz has been awarded the Allstate Insurance account for the Hispanic Market. The account previously was with Los Angeles-based La Agencia de Orci.

Meet & Learn
Portada Live Events

U.S.

April, 10, 2025

Latin America

April, 10, 2025

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

IAB Newfronts

Multicultural Advertising Takes Over the NewFronts

The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…

Get our e-letters packed with news and intelligence!