Anheuser Busch brands – Budweiser and Bud Light – led advertising in Hispanic newspapers during 2006 among beer brands (see box below). Interestingly, Latin American brewers like Grupo Modelo (Corona and Negra Modelo brands) Femsa (Tecate), Brahma and Quilmes were at the end the of the table.
Top 13 National Beer Advertisers
1. Budweiser | 8. Tecate |
2. Bud Light | 9. Michelob |
3. Heineken | 10. Pilsener |
4. Miller | 11. Brahma |
5. Medalla | 12. Quilmes |
6. Corona | 13. Modelo |
7. Coors |
|
Source: Portada Ad-Tracking
El Nuevo Herald (Miami), La Opinion (Los Angeles), La Raza (Chicago) and Rumbo (Texas) were among the newspapers most used to by beer brands to target Hispanics.
For absolute dollar levels as well as 2006 FSI activity of Breweries, year-over-year growth comparisons and Q1 and Q2 2007 data, call Annette Fielman at (516) 396-0179 or e-mail [email protected].
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