Domino’s Chooses LatinWorks and Lopez Negrete
02/13/2006
Latin Works will work on creative and Lopez Negrete on media planning and buying.
February 13, 2006
It’s All About the Worldcup: For Futbol.com…and Sportsya.com
02/13/2006
ClickDiario and Sportsya launch and re-design soccer-oriented websites.
Gevalia Direct Mails to Hispanics
02/13/2006
Gevalia Kaffe, a direct marketer of coffees owned by Kraft Foods, last week started its direct mail campaign exclusively targeting Hispanics.
Hispanic Publications: Two Launch, One Folds
02/13/2006
Estamos Unidos and Cronicas launch while Fuego folds.
Newscom and Grupo Diarios America Sign Content Deal
02/13/2006
Newscom will resell content to U.S. Hispanic media.
Hogar Latino to Launch Vida y Salud
02/13/2006
The publisher of Casa y Hogar will launch Vida y Salud in 2007, a magazine that will cover content related to family life and health.
How will General Motors Ad Budget Cuts Impact Hispanic Print?
02/13/2006
General Motors media buyer notes that cuts will include Hispanic advertising.