Domino’s Chooses LatinWorks and Lopez Negrete
Latin Works will work on creative and Lopez Negrete on media planning and buying.
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Latin Works will work on creative and Lopez Negrete on media planning and buying.
ClickDiario and Sportsya launch and re-design soccer-oriented websites.
Gevalia Kaffe, a direct marketer of coffees owned by Kraft Foods, last week started its direct mail campaign exclusively targeting Hispanics.
Estamos Unidos and Cronicas launch while Fuego folds.
Newscom will resell content to U.S. Hispanic media.
The publisher of Casa y Hogar will launch Vida y Salud in 2007, a magazine that will cover content related to family life and health.
General Motors media buyer notes that cuts will include Hispanic advertising.