Hispanic Publications: Two Launch, One Folds

Harris Publications launched its first Hispanic magazine, Fuego, less than a year ago, but the publication has said that the winter 2006 issue will be its last, according to Mediaweek. Fuego, a quarterly, English-language men's lifestyle magazine, targeted second-and third-generation Latinos and had a circulation of 200,000.

Estamos Unidos (We're United) is scheduled to debut in Johnston County, North Carolina, on Feb. 15. The newspaper initially will contain about sixteen pages and will be available free at establishments that serve large numbers of Hispanic customers, from Allstate Insurance to Pancho's Restaurant to Wal-Mart. Several construction companies, restaurants, convenience and furniture stores have expressed interest in advertising and/or distributing the newspaper, Combe said. Combe said the newspaper will focus on the needs and interest of Hispanics in Johnston County, including information on immigration, housing, legal issues, the local Hispanic soccer league, health, women and children's issues, news from Mexico, South and Central America and even a comic and horoscope page.

Grupo Pro Y Publications announced the launch of CRONICAS, a Spanish-language biweekly targeting Northern Californian Hispanics. Promoted by the Latino Business Association, CRONICAS is launching on February 1st and will be published twice a month and distributed in Napa, Sonoma, Marin and Solano Counties, and will also reach Sacramento.