Domino's, the pizza mega-chain, has selected two agencies, LatinWorks and Lopez Negrete, to assist in expanding the company's reach to the growing U.S. Hispanic market. After a three month search and review of 13 agencies, Domino's found its fit with both agencies. The new relationship will bring fresh talent and faces to Domino's Hispanic marketing plans.
Each agency will take a vital role in helping Domino's build a strong relationship with the Hispanic community. LatinWorks will be handling creative duties for targeting the market, beginning by creating a new Spanish-language campaign for Domino's in mid-February.
Lopez Negrete will contribute their knowledge and expertise of the rapidly changing Hispanic media environment by leading the charge in enhancing Domino's Hispanic media plans and investments.