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  • Grupo Prisa denies interest in Hispanic or Latin American print media
  • "Google en español" means tough choices for publishers
  • Mobile Latin Americans open up new possibilities for advertisers
  • Direct mailers increase reach to compete with Hispanic newspaper publishers
  • The Gray Lady targets Hispanics
  • Big publishers have new plans for Spanish-speaking audiences
  • Tribune launches TMC version of Hoy in Chicago
  • Four major Hispanic dailies create sales network to attract national advertisers
  • Rolling Stone hits Colombia
  • Los Angeles: US $280 million advertising dollars up for grabs in the largest Hispanic market

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IAB Newfronts

Multicultural Advertising Takes Over the NewFronts

The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…

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