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November 1, 2003

Issue 6. Q4 2003

New Spanish daily targets Mexicans on both sides of the border. Mobile Latin Americans open up new possibilities for publishers. Are direct mailers winning the

Year 1, Number 6 [2-A]


  • Grupo Prisa denies interest in Hispanic or Latin American print media

  • “Google en español” means tough choices for publishers

  • Mobile Latin Americans open up new possibilities for advertisers

  • Direct mailers increase reach to compete with Hispanic newspaper publishers

  • The Gray Lady targets Hispanics

  • Big publishers have new plans for Spanish-speaking audiences

  • Tribune launches TMC version of Hoy in Chicago

  • Four major Hispanic dailies create sales network to attract national advertisers

  • Rolling Stone hits Colombia

  • Los Angeles: US $280 million advertising dollars up for grabs in the largest Hispanic market

Year 1, Number 6


  • Grupo Prisa denies interest in Hispanic or Latin American print media

  • “Google en español” means tough choices for publishers

  • Mobile Latin Americans open up new possibilities for advertisers

  • Direct mailers increase reach to compete with Hispanic newspaper publishers

  • The Gray Lady targets Hispanics

  • Big publishers have new plans for Spanish-speaking audiences

  • Tribune launches TMC version of Hoy in Chicago

  • Four major Hispanic dailies create sales network to attract national advertisers

  • Rolling Stone hits Colombia

  • Los Angeles: US $280 million advertising dollars up for grabs in the largest Hispanic market

Mobile Latin Americans open up new possibilities for publishers

 With the emigration of Latin Americans to the US and Spain, new and exciting possibilities are opening up for publishers. They can maintain and even strengthen their ties with their audiences abroad, while at the same time building a more diverse audience for their advertising partners.