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  • Boxed Out: Retailers Under-Invest in Hispanic Print and Digital Media
  • Hispanic Yellow Page Publishers Build National Franchises in a Red Hot Market
  • Southwest Market Profile: Publishers and Advertisers Fight for the Lone Star State
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  • Scholastic Intensifies Mailing for its Three Hispanic Continuity Clubs

 

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IAB Newfronts

Multicultural Advertising Takes Over the NewFronts

The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…

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