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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Puma

Puma has appointed Havas Media to handle its global media buying and planning business, as of the beginning of 2019. The appointment follows a global review.Puma spent an estimated US$300m on measured marketing globally last year, according to global consultancy R3.

 

 

 

 

 

  • LATAM Airlines Group

LATAM Airlines Group has announced that it will offer non-stop flights between Santiago and Quito, Ecuador, starting from April next year. The airline group will operate four non-stop flights per week using the latest generation Airbus A320neo aircraft, with capacity for 174 passengers. LATAM Airlines Group flight LA548 (Santiago-Quito) will depart from Santiago’s Arturo Merino Benitez airport on Monday, Wednesday, Friday and Sunday at 06:00, arriving in Quito at 09:00.The route will complement LATAM’s daily non-stop service between Santiago and Guayaquil, increasing its seat capacity between Chile and Ecuador by 72,500 seats annually, equivalent to 62 per cent growth. From Quito, LATAM offers domestic connections to Guayaquil, Cuenca and the Galapagos islands.

 

  • United Airlines

United Airlines this weekend inaugurated year-round, daily nonstop service between Chicago O’Hare and León, Guanajuato, Mexico. United is the only U.S. carrier to offer nonstop service between Chicago and León, providing convenient one-stop service for business and leisure customers from 42 cities across the U.S., Asia and Europe. Tickets are available for purchase on united.com.United has operated service to León for more than 25 years from its hub at Houston’s George Bush Intercontinental Airport.O’Hare International Airport (ORD) is United’s hometown hub and the sixth busiest airport in the world. United operates more flights out of ORD than any other airlines and occupies nearly 80,000 square meters of terminal space at the airport. From Chicago, United flies to 22 destinations in MexicoLatin America and the Caribbean.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • FCCA

The Florida-Caribbean Cruise Association (FCCA), the trade association that represents the mutual interests between destinations and stakeholders in the Caribbean and Latin America and FCCA Member Lines, which operate 95 percent of global cruising capacity, is announcing that it has committed to a multi-year plan for its award-winning marketing campaign. Through the pledge, the FCCA will continue with its Caribbean Is Open / Caribbean for Everyone campaign, which began in September 2017 and has generated more than 5.77 billion impressions and shown a measurable improvement in Caribbean cruise bookings, while incorporating a tiered structure to open inclusion for more of the association’s partners in order to present a united front.New initiatives determined through collaboration by the FCCA and its partners will continue to use the campaign’s multifaceted approach to target both travel consumers and stakeholders, as well as the media.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Kimberly-Clark

Kimberly-Clark continues to break stigmas and barriers for its consumers through innovative campaigns like ‘Let’s Move On’ – a recent Gold Effie Award-winning campaign led by Intimus® and KOTEX® in Latin America designed to challenge society’s negative perceptions of periods.As leading feminine care brands that champion womens’ progress, the Intimus and KOTEX brands continue to take steps to innovate our products to meet the needs of modern women while breaking period taboos. This year, Intimus and KOTEX introduced #SheCan – an evolution of the campaign to continue to push for progress.”Periods are part of being a woman. They do not define who we are or prevent us from achieving what we want in life,” said Samia Chehab, Kimberly-Clark General Manager of Adult and Feminine Care in Latin America. “As a market leader, KOTEX has an obligation to shine a light on those stereotypes that shouldn’t be alive anymore in today’s society. It’s our role to make it easier for future generations of women.”

  • Sigue Money Transfer

Sigue Money Transfer (Sigue), a leading U.S. remittance company to Latin America, announced its service will be available in thousands of Mexico’s largest and most well-known chain of convenience stores, OXXO. The expansion to Sigue’s network is made in partnership with TransNetwork, a B2B fintech integrator and processor of payment solutions. Sigue customers can now conveniently send money to beneficiaries through more than 16,700 OXXO stores located across cities and towns in Mexico, as well as through a total of over 38,000 Sigue payment locations throughout Mexico.

 

 

  • American Express

American Express announced it has selected IPG/Universal McCann (UM) to support its strategic media planning and buying globally, ending 20-year Mindshare relationship. This announcement follows the completion of a global media agency review that the company initiated in June of this year. Beginning January 2019, UM will work across American Express and in collaboration with its creative agencies to help the company deliver its new global brand platform, “Powerful Backing.” Launched earlier this year, “Powerful Backing” is focused on communicating all the ways American Express backs its customers in life and business to help them thrive.MediaLink, a strategic advisory firm led by digital experts Michael Kassan and Wenda Harris Millard, managed the review.In the U.S. last year the firm spent US$295 million on measured media according to Kantar Media. 

 

 

  • Intel Corp.

Santa Clara, California-based technology company Intel Corp. has appointed a Dentsu Aegis Network solution called “Team Intel” as its global media agency of record.The company´s new media team will handle digital, social, programmatic, search, offline media and analytics and will be staffed by people from the networks’s shops including Carat, Merkle and Amnet. The team will work closely with creative agency McGarryBowen and Intel’s other creative shops. Intel will continue to work with incumbents iProspect and Cardinal Path for search and digital marketing.OMD has been the incumbent since winning the brand´s media business back in 2008. The Team Intel relationship will handle hundreds of campaigns across more than 20 countries and the team will be located in regional hubs in Los Angeles, London, Singapore and Beijing, the holding company said in a statement.IntelCorp. spent an estimated US$86 million in the U.S. in 2017, according to Kantar Media.

  • JetBlue

JetBlue announced a series of network changes that will advance its strategy in multiple focus cities. The reallocation of service will result in a new JetBlue city in Ecuador, new service between current JetBlue cities, and additional flights on popular routes. JetBlue will launch new service at Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE) with flights from Fort Lauderdale-Hollywood International Airport (FLL) (a). Service will operate daily and is expected to take off in the first quarter of 2019. Guayaquil becomes the second JetBlue city in Ecuador – Quito launched in 2016 – and the sixth JetBlue city in South America overall. The new flights between Fort Lauderdale and Guayaquil expand JetBlue’s footprint outside the U.S., and is part of a broader reach into international markets. In recent years the airline has built a robust network throughout Latin America and the Caribbean and now operates in 22 countries. JetBlue is a leading airline in markets like Puerto Rico, Cuba and the Dominican Republic. The airline also serves more than a dozen unique island destinations throughout the Caribbean along with various cities in Mexico, Colombia, Costa Rica and Peru.

  • Marriott International

Marriott International debuted a bold new media campaign showcasing the power of its independent hotel platform across the company’s three collection brands: The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio. Rolling out globally through the end of the year, the creative campaign reinforces the growing demand among today’s consumers for the unique travel experiences found at Marriott International’s global portfolio of 300 independent properties.Conceived, developed and produced by creative agency MATTE Projects collaboratively with the brands’ marketing team, the campaign was inspired by the idea that everyone has a story – referring to the hotels themselves and guests who leave with a lasting impression. The collection category campaign was shot on 5 continents.Led with a :60 hero film, shorter executions will roll out across a variety of platforms ranging from in-flight entertainment and cinema theatres, to digital and social media – first in North America followed by Europe and Latin America through the end of 2018.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • United Airlines

United Airlines has awarded its global media business to Dentsu Aegis Network following a review that began this summer. Carat will handle media planning and buying, Merkle targeted marketing and 360i social media. The airline’s creative agency of record is Dentsu-owned mcgarrybowen, which retained the account in 2016 after a closed review. The brand´s Ad spend was nearly US$220 million in 2017, according to the company’s annual report for that year.

 

 

 

  • GSK

Publicis Media has been awarded pharma giant GlaxoSmithKline US$1.7 billion global media assignment.The firm’s last global media review was in 2015 when it divided the assignment between incumbents Mediacom and Mindshare and Omnicom Media Group’s PHD.Publicis Media has created a dedicated agency unit for the account. GKS spends US$1.8 billion on advertising in 2017, per its annual report for that year. PHD handled the U.S. media work while GroupM shop Mindshare managed media in APAC and Latin America.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Rappi

On-demand delivery platform Rappi has appointed Ogilvy Mexico as its regional agency. Founded in 2015, the company nowadays operates in 23 cities in six LatAm countries: Argentina, Brazil, Chile, Colombia, Mexico and Uruguay. Rappi landed the mexican market two years ago and has already more than one million users who make nearly 50,000 daily orders. It currently operates in the State of Mexico, Guadalajara, Querétaro, Monterrey, Mérida, Puebla and, of course, Mexico City. Rappi´s Marketing Director Carlos Leal is a member of Portada´s Brand Star Committee LatAm.

 

 

  • United Airlines

United Continental Holdings Inc is eying joint ventures with three Latin American carriers in the near future, Reuters has reported.United, the third-largest U.S. passenger carrier, is trying to finalize joint-venture agreements with Colombian airline Avianca Holdings , Panama’s Copa Airlines and Brazil’s Azul Linhas Aéreas Brasileiras. Such deals would improve connectivity between the U.S. and Latin American aviation markets and create growth opportunities.United is looking to add lie-flat beds in business class in 2020 on some of its Boeing 737 MAX 10 narrow-bodies that would fly domestic routes.

 

 

  • Holiday Inn

IHG (InterContinental Hotels Group) announced the new opening of the 4-story, 196-room Holiday Inn Ciudad Juárez hotel. Located on Juarez Tecnologico Avenue 3620, Partido Iglesias neighborhood, and a few minutes from the Abraham Gonzalez International Airport serving Ciudad Juarez, the hotel opens following an investment made by its franchisee Fibra Inn of more than MX$ 211 million pesos.Owned by Fibra Inn and managed by Grupo Hotelero Prisma, the Holiday Inn Ciudad Juarez hotel is franchised by an affiliate of IHG. Fibra Inn, who currently has 15 hotels under the IHG family of brands, is one of the longest-standing owner groups in Mexico. The Holiday Inn brand is part of IHG’s diverse family of brands in nearly 100 countries and territories.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Iberia

Iberia is boosting its services to Latin America with three additional weekly flights to both Buenos Aires and Mexico City. As of 27 October, the Spanish airline will raise the number of flights from 14 to 17 times a week to Buenos Aires, which it has served since 1946. Iberia is also scheduling 17 flights a week between Madrid and Mexico City for the 2018/2019 winter season, three more than in the past .Iberia is the leading airline on routes linking Europe and Latin America, with 254 flights each week to destinations in 16 countries. In addition to its Buenos Aires and Mexico City routes, the airline is adding flights to Santiago, Chile (from one daily flight to 10 per week), Rio de Janeiro (from four to five times a week) and San Juan, Puerto Rico (24% more seats than in the 2018 summer season), On 1 October it will also launch daily flights to Guatemala City (currently four flights per week).

 

  • Norwegian

Low-cost Norwegian Air is interested in operating domestic flights within Brazil, as it plans its debut in Latin America’s largest economy in March with a flight between Sao Paolo and England.The airline’s interest was made public by Brazil’s tourism minister Vinicius Lummertz, who said Norwegian can start operating international flights with approval earlier this month from Brazilian flights regulator Anac.Norwegian has not specified the destination in England.Foreign airlines cannot incorporate in Brazil, but Congress is reviewing a proposal to change the law. If approved, Lummertz said, Norwegian could slash domestic flight costs by half.The Brazilian domestic market is dominated by four main airlines, Latam Airlines Group SA, Gol Linhas Aéreas Inteligentes SA, Azul SA and Avianca Holdings SA, all of which posted net losses in the most recent quarter, due to higher oil prices and local currency devaluation.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • United Airlines

United Airlines has launched a global media and digital agency reviews, according to Campaign that reported the news first. Wavemaker is the airline´s media incumbent agency while Wunderman handles digital.United spent around US$31 million on measured media in the U.S. last year, according to Kantar Media.

 

 

 

 

  • Rite Aid

After winning Rite Aid‘s AOR account, Havas North America will create a specialized in-house team to handle the account. Rite Aid’s will be run out of the agency’s New York office. MARC USA was the incumbent.Havas Creative, Havas Health & You, TRIPTK, Havas helia and Havas Media will all work on the account. This partnership will first kick off with an integrated marketing campaign in support of the company’s 2018-19 immunization program, beginning this fall. Rite Aid’s ad budget was US$20.5 million in 2017, according to Kantar Media.

 

 

 

  • Allstate

Allstate continues its support of Latino sports and culture with title sponsorship of Alianza de Futbol’s “Sueño Alianza” program.The brand signed on as the title sponsor of Alianza de Futbol’s “Sueño Alianza” program, which provides an opportunity for young Latino soccer players across the country to be scouted by professional clubs for a shot at soccer stardom. Jonathan Gonzalez, who was found by his current club, Monterrey, at the 2013 Allstate Sueño Alianza National Showcase, will serve as the spokesman for the program.Allstate was previously Alianza de Futbol’s official insurance sponsor and a sponsor of the Mexican federation in its activities in the United States.The Alianza de Futbol announcement was part of Allstate high school launch program, to recognize the nation’s top high school juniors and bring them together for an Allstate All-America Cup to be held at the 2019 MLS All-Star Game and televised on ESPNU. In all, 125 male and 125 female players will be named Allstate All-Americans, and of them 40 males and 40 females will be selected to play in the Allstate All-America Cup. The players will be honored at halftime of the 2019 MLS All-Star Game. Allstate´s Director Consumer Marketing-Sponsorships Daniel Keats is a member of Portada´s Sports Marketing Board and Allstate´s Assistant Marketing Manager, Multicultural  Kerina Mora is a member of Portada´s Brand Star Committee.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • CKE Restaurants

CKE Restaurants, owner of Carl’s Jr. and Hardee’s, has selected LaForce as its PR AOR. LaForce will conceive and produce all consumer-media-facing communications strategies for both brands, including brand storytelling, new menu items and location openings. The firm will also spearhead corporate communication programs comprised of executive and leadership strategies, media relations, and CSR, according to a statement. The agency has helped to launch a range of products including Carl’s Jr. El Diablo Thickburger, Hardee’s Hot Chicken Sandwich, and, across both brands, All Day Sliders.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Gatorade

Gatorade has launched a new international campaign titled, “Everything Changes,” and the brand’s first sport-specific product, Gatorade Football Energy. The Gatorade “Everything Changes” campaign focuses on the shift that takes place when football club teammates become rivals. The TV advertisement features the storyline of FC Barcelona players, Lionel Messi and Luis Suárez, who are best friends and train together until it’s time to play against each other. While their respective objectives change, fueling with Gatorade does not.The integrated campaign also features Brazilian National Team superstar and Manchester City striker, Gabriel Jesus. The campaign will run in several Latin American countries, Western Europe, Asia, Mexico, and the U.S. It will extend beyond TV to print, digital and social media, point-of-sale and more. Leveraging the GSSI research on football players such as Messi and Suárez, Gatorade has developed their first ever sport-specific product, Gatorade Football Energy. Gatorade Football Energy was developed for football players from amateur to professional levels and has a combination of carbohydrates, electrolytes and fluid, specifically for football players. The product is available to all U.S. athletes on Gatorade.com and will be available in retail outlets in Mexico and Brazil in 2018 before launching in other Latin American countries. The new product comes in three great flavors: Lemon, Mango and Orange.Gatorade is also providing a stage for amateur players to showcase their skills at a global level. For the third consecutive year, Gatorade is sponsoring and organizing their annual Gatorade 5v5 Football Tournament, which will introduce a women’s bracket for the first time this year. Over 2,000 teams from more than 19 countries across Latin America, Europe and North America will compete for a chance to play in the Gatorade 5v5 Global Championship in May in Barcelona, Spain.

  • Corona

Mexican beer Corona is the most valuable brand in Latin America, overtaking Brazil’s Skol, which has held the title for the past two years, according to the sixth-annual BrandZ™ Top 50 Most Valuable Latin American Brands announced by WPP with data prepared by Kantar.Corona took the top spot in the ranking after seeing an 8% brand value growth to US$8.3 billion, edging out Skol, which grew by just 1%. The brand is sold in more than 180 countries and its success and global growth have been helped by Corona’s ability to generate an affiliation with the “fun-loving” attributes associated with Mexican and Latin culture. This year’s BrandZ Latin American ranking shows the four beer brands in the Top 10 – Corona, Skol, Brahma and Aguila – all controlled by global giant AB InBev, have maintained and invested in their local characteristics enabling them to boost brand value.

 

 

  • Perry Ellis International, Inc.

Perry Ellis International, Inc. has entered into a license agreement with Rosega S.A. to design and distribute men’s dress shirts under the Manhattan trademark in Argentina. Perry Ellis is a leading designer of a broad line of high quality apparel and accessories. Rosega is a leading retailer of fashion apparel brands in Argentina.The new collection will be distributed in department and specialty stores with a product launch planned in the Fall 2018. Oscar Feldenkreis, CEO and president of Perry Ellis International, Inc. said, “Working with Rosega will leverage the equity of this lifestyle brand to further our Latin American reach.”

 

 

  • United Airlines

Azul Linhas Aéreas has announced that current shareholder United Airlines has just concluded a private preferred share transaction with Hainan Airlines. The transaction increased United’s economic stake in Azul from 3.7% to 8.0%.Azul and United connect via their gateways in Sao Paulo – Guarulhos (GRU), Fort Lauderdale, Florida (FLL) and Orlando, Florida (MCO). In Brazil connecting customers have access to the largest domestic network in the country, serving more than 100 cities, while flying Azul’s award winning domestic experience. In the United States, customers have access to United’s industry leading global network. In addition to unparalleled connectivity, Azul and United customers can earn elite status miles as well as enjoy benefits such as priority boarding, lounge access and priority baggage when flying the two airlines.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Subway

Fast food sandwich chain Subway is said to be closing 500 of its stores this year in the United States to open more than 1,000 stores around the world, including Mexico, the United Kingdom, China and India.The chain has more than 40,000 locations around the world, outpacing McDonald’s and Starbucks.

 

 

 

 

  • Aeromexico & Jet Airways

Aeromexico, Mexico’s global airline and Jet Airways, India’s premier international airline, will enable their codeshare sales, which will allow passengers to travel to and from both countries by connecting via London to Mexico City, Delhi or Mumbai, as of May 1 this year.This agreement will provide passengers better connectivity options and access to both airlines’ route networks, which will help strengthen trade and tourism between both countries, that have experienced a 15% annual growth rate over the last three years.Aeromexico will put its “AM” code on the direct flights offered by Jet Airways from London to cities in India. In turn, Jet Airways will put its “9W” code on flights operated by Aeromexico from London to Mexico’s capital city.

 

  • Estrella Jalisco

Anheuser-Busch’s Mexican Import brew, Estrella Jalisco has released its’ latest TV commercial “Estrella Toast”, the first ad from the brand since the signing on of agency DAVID.Estrella Jalisco’s media planning and buying agency is Dentsu Aegis Network. The spot embodies the fun, festive spirit of Estrella Jalisco, the official sponsor of the Mexican Men’s National Team, just in time for World Cup in June. Portada spoke with Lara Krug, Vice-President – Mexican Imports and Regional Brands, Ahneuser-Busch on the campaign.

As the official beer of the Mexican National Team, we wanted to tap into the passion that the Mexican National Team fans have for their team – win or lose – during the World Cup as they go from the star this year.We felt it was important to show the passion and comradery among MNT fans that support El Tri as they go from the star, no matter what – which is what our tagline for this campaign “Vamos Por La Estrella” is all about.Estrella Jalisco is a brand that was born in Jalisco Mexico, so we obviously have an eye toward the Hispanic and Ambicultural consumer. As the brand continues to grow and evolve, we are also looking to expand our audience a bit to a bi-cultural consumer who is looking to discovery a new light but flavorful beer.We’re proud of our heritage and will continue to highlight that . Estrella Jalisco has a great flavor profile that consumer’s love and we are getting the media and sponsorship investment from Anheuser-Busch to grow this brand. With this new campaign and the ability to use the beautiful MNT and World Cup marks in both our creative, trade materials and packaging, we believe Estrella Jalisco is the Mexican Import brand to watch in 2018.“According to Krug, Estrella Jalisco’s main goal is to continue to gain awareness as the brand grows and enters new geographic areas. There are certain elements of Estrella Jalisco creative and media buys that target the Bi-Cultural Hispanic audience. Additionally, the brand knows the FIFA World Cup and Mexican National Team marks will help in that regard as well. The FIFA World Cup is going to be a huge pillar of Estrella Jalisco’s  marketing strategy in 2018 – having started in March all the way through July. “Engaging with the Hispanic and Ambicultural consumer is a place where some marketers can slip up. We must really understand who our consumer is, what they are passionate about and where they spend their time to make sure we design communication, experiences and use media in a way that they will best engage with. We also are really trying to diversify our media spend and shift our money into digital and social, while also balancing that with TV, especially during the FIFA World Cup and the Mexican National Team games since we know our consumers will be watching passionately. Consumer media consumption is ever-evolving, so we try to stay as looped in as possible”.

https://youtu.be/JQKGNkvi2J0

  • Dentsu Aegis

Dentsu Aegis Network has acquired Chilean performance agency, White Label. Following the acquisition, White Label will rebrand to iProspect, the global digital marketing and business performance agency, marking its official launch in Chile. This acquisition provides greater scale for iProspect in Latin America, one of the fastest growing media markets in the world with 110% digital ad spend growth in the last three years (source: eMarketer).Founded in 2012, White Label brings its team of 30 performance marketing specialists to iProspect.iProspect Chile will continue to operate under the leadership of White Label’s founder and Managing Director, Alejandro García, who will report to Iván Pozarski, CEO, Dentsu Aegis Network Chile and Philippe Seignol, President of iProspect in Latin America. This acquisition will significantly increase Dentsu Aegis Network’s brand presence locally and will grow the Chilean team to more than 100 professionals serving more than 70 clients.Financial terms of the transaction were not disclosed.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Azul

Azul announces that it will bring Paris – one of the most visited destinations in the world – closer to Brazilians. In partnership with the French carrier Aigle Azur, Azul will market nonstop flights from Sao Paulo – Viracopos (Brazil) to Paris (France) starting in July this year. With unparalleled connectivity at Viracopos airport, the largest domestic hub in Latin America by number of direct destinations, Azul customers from all over Brazil will benefit from a seamless travel experience to Paris and beyond.Azul and Aigle Azur are waiting for regulatory approvals to sign a codeshare agreement, which will allow both airlines to sell tickets jointly. The agreement will provide several benefits to customers, including the ability to issue a single boarding pass and to check baggage to the final destination. Aigle Azur flights are based at Orly Airport in Paris, the closest to city center, and will be operated with Airbus A330 aircraft with lay flat business class seats. With this agreement, Azul’s customers from all over the country that already fly from Viracopos to Fort Lauderdale, Orlando and Lisbon, will be able to fly to Paris.

  • OneClick

 

InfoSonics Corporation, which closed its merger with Cooltech Holding Corp. on March 12, 2018, announced the recent opening of its newest OneClick store located in the El Solar Shopping district in Buenos Aires, Argentina.  This represents OneClick’s sixth store in the country, and the Company plans to open seven more new stores in the coming year in different cities across Argentina.The Company’s OneClick stores offer not only the latest Apple products and approved accessories, but they also offer hardware and software technical service centers where customers can take their Apple equipment for repair and maintenance.

 

  • Hyatt Place

Hyatt Hotels Corporation announced that a Hyatt affiliate has entered into a franchise agreement for the 144-key Hyatt Place Aguascalientes with affiliates of Promotora Comercial Abadan, S.A. de C.V. The hotel will be managed by Grupo Hotelero Santa Fe, one of the most respected hospitality companies in the Mexican hotel industry. Upon its expected opening in 2019, Hyatt Place Aguascalientes will be Mexico’s sixth Hyatt Place hotel.Hyatt Place hotels offer casual hospitality and purposeful service in a smartly designed, high-tech and contemporary environment. Hyatt Place Aguascalientes will be located in the southern area of the city in close proximity to industrial parks, automotive manufacturing plants and downtown Aguascalientes, where all municipal and central government offices are located.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hotel City Express

Hoteles City Express announced the opening of City Express Atlixco. The hotel, based in Atlixco, Puebla marks the Company’s 137th hotel in operation. Hoteles City now has more than 15,400 available rooms in 68 cities and 30 states in México, as well as Colombia, Costa Rica and Chile.City Express Atlixco has 108 available rooms and was developed under a franchise contract. This new property will serve travelers with business activities in the Atlixco Valley area and is expected to benefit from commercial activity in the city.

 

  • United & Mesa Airlines

The U.S. Department of Transportation (DOT) tentatively awarded United Airlines and Mesa Airlines authority to begin offering daily nonstop service between Houston’s George Bush Intercontinental Airport and Havana’s José Martí International Airport. Subject to final government approval, United will expand from Saturday-only service to daily service.Launched in December 2016, United’s successful Saturday-only service between Houston and Havana has provided thousands of customers with greater choice and convenience when planning travel to Havana.Houston, United’s gateway to Latin America, is geographically well situated to connect flights from the central and western United States to Havana.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Campbell Soup Company

The Campbell Soup Company, also known as just Campbell’s, an American producer of canned soups and related products that are sold in 120 countries, has appointed Publicis Groupe to handle its’ creative and media business for many of its brands, following a competitive review, Ad Age first reported. Publicis will handle Campbell’s U.S. retail creative, along with that in Canada and Asia-Pacific. It will also handle Campbell’s digital, tech and consumer promotion business as well as media planning and buying for Campbell globally. Campbell’s incumbent media agency, WPP and GroupM’s MEC (now Wavemaker), which handled U.S. planning and buying since 1999, and global planning and buying since 2006, is out. Among Campbell’s brands Publicis will handle in the U.S. are Chunky soup, V8 beverages, Pace salsa, Prego sauces, Swanson broth and Spaghetti-O’s. It will also do media planning and buying for Pepperidge Farm but not creative. Campbell spends more than US$300 million on advertising in the U.S. alone.

 

  • P&G

P&G and IMS signed a commercial agreement with panregional aims to spread P&G’s marketing communications across all digital platforms exclusively managed by IMS. P&G will reach its audiences through 15, 20, 30 seconds video ads, that will guarantee a CPCV (Cost per completed view) on premium content ensuring brand safety and viewability.
The agreement will impact ten different Latin American markets where IMS manages platforms such as Spotify, Snapchat, Vevo, EA, Twitch, Twitter, Foursquare, Yahoo, Waze, as well as its own programmatic solution.

 

  • United Airlines

United Airlines will continue to expand its cabin segmentation initiatives, with plans to bring no frills fares to Latin American and European flights later this year.The expanded fare offerings coupled with the roll out of a new premium economy cabin on select international routes in the fourth quarter are part of United’s drive to generate roughly US$1 billion in incremental revenue from segmentation by 2020.The Star Alliance carrier plans to expand its basic economy fares, which lack attributes of standard economy fares like advanced seat assignments and carry-on bags and come with additional restrictions, to the two international geographies later in 2018, says United president Scott Kirby at the JP Morgan Aviation, Transportation and Industrials conference on 13 March.

 

 

  • Hyatt Hotels Corporation 

Hyatt Hotels Corporation announced the opening of Hyatt Place Macaé in the Brazilian state of Rio de Janeiro. Hyatt Place Macaé is the first ocean-front Hyatt Place hotel in Latin America and the second Hyatt Place hotel in Brazil, joining Hyatt Place São José do Rio Preto, which opened in November 2016. The hotel is part of a larger master development agreement between Hyatt affiliates and Elandis to develop a total of nine Hyatt Place hotels across Brazil.Hyatt is currently represented in Brazil by two full-service luxury hotels Grand Hyatt São Paulo (466 rooms), Grand Hyatt Rio de Janeiro (436 rooms) and now by two select service hotels, including Hyatt Place São José do Rio Preto (152 rooms) and Hyatt Place Macaé (141 rooms).

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Starbucks

Sao Paulo investment firm SouthRock Capital has signed an agreement with Starbucks Corp that gives it the right to develop and operate branches of the Seattle-based chain in Brazil, the companies said. With the agreement, whose value was not disclosed, all of Starbucks’ retail operations in Latin America are now wholly licensed rather than directly managed, the companies said.SouthRock founder Ken Pope said in a statement the fund would eye expansion opportunities in new and existing markets. Starbucks now has 113 stores across the populous states of Sao Paulo and Rio de Janeiro.SouthRock, founded in 2015, also owns Brazil Airport Restaurants, which operates in the country’s biggest airports.

 

 

  • Blue Ribbon Orlando Vacation Homes

Blue Ribbon Orlando Vacation Homes announced a year-long partnership with CVC Brasil Operadora e Agência de Viagens S.A., the largest tour operator in Brazil and across Latin America. As part of the partnership, CVC will now offer vacation homes managed by Blue Ribbon as an alternative to hotels to its clients traveling to Orlando, FL.Since its founding in 2009, CVC Operadora has achieved sustained growth and now operates 1,156 exclusive CVC travel agencies, approximately 46 CVC exchange stores and 6,500 partner agencies in Brazil serving millions of travelers with the most competitive deals, making it the largest player for vacation rentals in a growing market segment in Brazil.

  • Samsung

In the last two years, Samsung has expanded and remodeled its official channels to better serve its customers in Brazil, whether through the call center, email, chat, Facebook and even Twitter by direct messages (DM) as well as incorporating automation and artificial intelligence. Currently, Samsung’s customers have a wide spectrum of options and channels to solve doubts and problems.The partnership between Samsung and Atento, the leading company in customer relationship services and business process outsourcing (CRM/BPO) in Latin America, has facilitated the evolution to a new level of service, allowing Samsung’s customers to have an even more personalized and excellent service. The new Samsung’s customer relationship center set up by Atento in Brazil, has more than 1.200 workstations and has permitted to extend the call center’s service hours. Located in Sao Paulo, the new customer relationship center encompasses customer care operations, after-sales services, back office and strategic digital solutions delivered through social media.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Yolo Rum

Yolo Rum has announced a new distribution partnership with Mexcor International Wine and Spirits in Florida. The distributor will carry the three Yolo Rum signature lines—Yolo Rum Gold, Yolo Rum Silver and Yolo Rum Clear. Looking to expand its footprint in Florida and other states in 2018, Yolo Rum execs see the new partnership as a crucial next step.Since its founding in 1989, Mexcor International has grown, expanding operations on a near-annual basis. They carry over one hundred of the finest spirit brands from all over the world, and today the Company has a substantial national sales network extending to 46 states including Texas, California and Florida.Yolo Rum is the ideal synthesis of ancient crafts and modern tastes. At the heart of the operation is master distiller Francisco “Don Pancho” Fernandez. Born in Cuba and operating out of the Republic of Panama, Don Pancho is the world’s most-respected and honored ronero (that’s “rum blender,” for the layman). Yolo Rum continues to innovate creative marketing techniques and campaigns that rival much larger brands. The partnership with Mexcor will ensure an expanded presence in Florida and other states to follow in 2018.

  • San Diego Zoo

Agency Giant Spoon has been awarded media planning and buying duties for the San Diego Zoo, Mediapost has reported. The appointment follows a competitive pitch with other agencies.

 

 

 

 

 

 

  • Nestlé

The Hershey Company and The Ferrero Group have reportedly submitted final bids to acquire Nestle’s U.S. business.The bids were submitted Friday (6 January) for the confectionery business, which is expected to cost between US $2 billion and US$2.5 billion to buy, According to sources “familiar with the matter.” Back in June, Nestle revealed that the brand was exploring strategic options, including a possible sale for its U.S. chocolate and candy business. The business on the block has annual sales of 900 million Swiss francs (US$924 million). Nestle is owner of brands such as Baby Ruth, Butterfinger, Laffy Taffy and Sno-Caps.

 

 

 

 

  • United Airlines

La Casa de Don Pedro, a community-based social services organization based in Newark, will receive a US$70,000 grant from United Airlines to provide emergency assistance and connect recent arrivals with job opportunities to help sustain their households in the area in the aftermath of Hurricanes Irma and Maria.Through United’s support, La Casa de Don Pedro will be able to provide more Puerto Rican families who seek assistance with individualized action plans.

 

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

 

  • Rice’s Honey

Rice’s Honey, a 100% pure honey brand, has appointed Dallas-based Johnson & Sekin as its AOR following a formal review, Mediapost has reported. The agency will handle everything including overseeing media buying. The brand had no incumbent.Initial work from the agency will launch in early 2018 with an integrated campaign that will introduce a new label design and website as well as digital advertising and social media.

 

 

 

 

 

 

  • Azamara Club Cruises

Republica has been selected as the global strategic agency for Azamara Club Cruises, a subsidiary of Royal Caribbean Cruises, Ltd. As part of the assignment, Republica will lead myriad initiatives encompassing strategy, creative, media, digital, and social for the project launching Azamara’s new ship, the Azamara Pursuit.Republica will work in partnership with Azamara and existing agencies to develop a unified, multifaceted marketing and communications strategy to showcase not only its brand, but also its unparalleled Destination Immersion® offering, which allows travelers to deeply experience the cultures of Azamara’s awe-inspiring destinations.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

  • Chobani Greek Yogurt

flip-20160829072721882Chobani Greek Yogurt has launched its product in Mexico and brought on BodenPR to help develop its PR strategy in the market. Chobani has been in Mexico for over a month, but the brand’s official media launch takes place in mid-September. Mexico is the first major country to receive product exported from Chobani in the U.S. Chobani’s decision to launch in Mexico is in line with its strategy to move into markets that represent opportunities for the company but also fit a consumer need. The Mexico launch begins with Chobani’s Greek and Flip yogurt products, which can be purchased in 33 cities nationwide, including Mexico City, Guadalajara, and Monterrey. Nine retail chain stores will carry the products, including Comercial Mexicana, Costco, City Club, Fresko, HEB, La Comer, Soriana, Superama, and Walmart.

        • WeWork

descarga (4)WeWork, a global platform that groups professional and creative community in 12 countries around the world, is opening its doors in Mexico City. Headquartered in New York and founded in 2010, WeWork is a physical and digital platform that provides collaborative workspaces, an inspiring community and services that add value to its growing network of members, ranging from entrepreneurs, startups and small businesses to large companies ranked in the Fortune 500 list. WeWork is an international network because by which members not only have access to their offices in Mexico City, but connect to a global community that promotes a new way of working in more than 112 locations in 30 cities, and the possibility of interacting with more than 65,000 members worldwide through its mobile app. WeWork expects to receive 650 members representing 200 companies.

        • Viceroy Hotel Group

Viceroy Hotel Group (VHG) unveiled initial plans for Viceroy Buenos Aires, expected to open in 2019. Viceroy Hotel Group has been selected by Gnvgroup to brand and manage the first and only hotel planned for Madero Harbour, the largest and most exclusive mixed-use development in Buenos Aires. Viceroy Buenos Aires’ 125 hotel rooms and 30 residences will be designed by the esteemed architect Carlos Ott and will anchor the upscale urban planned community, poised to be the most highly sought-after place to work, play and be entertained in the Puerto Madero district.The announcement of Viceroy Buenos Aires furthers VHG’s commitment to expansion into Latin America, the hottest and fastest growing market sector for hospitality. In fact, VHG just announced its arrival in Panama; the upcoming Viceroy Bocas del Toro Panama will be the first in the region to feature luxury overwater villas. VHG anticipates solid growth in this market and will remain one to watch.

        • The Body Shop

The Body Shop International announces that it will open for trading in Chile starting August 2016.  Chile is The Body Shop’s 66th global market and follows the expansion of Brazil in 2014. With a population of 17.8 million (UN Data), Chile is a stable and prosperous region of South America.The first store will open in Santiago, Plaza Egaña Mall; the most sustainable mall in Chile.  It will offer The Body Shop’s global iconic products such as Shea body butter and the Vitamin E range, as well as new favourites like Oils of Life facial oil and Drops of Youth. The Body Shop has had strong connections to Latin America for many years, with nine of its Community Trade suppliers located in the region.

        • United Airlines

sA1V-rRi_400x400The countdown to Cuba is officially underway at United Airlines after the U.S. Department of Transportation (DOT) awarded the company final approval to launch service to Havana from two of its hubs this fall. Beginning Nov. 29, United will start daily nonstop flights to the Cuban capital from New York/Newark and Saturday nonstop service from Houston with both services subject to government approval. Customers can begin booking flights to Havana via united.com today.Since the DOT announced its preliminary Havana route awards in July, United has been working closely with the Cuban government to prepare for the start of its operation into José Martí International Airport. United’s services to Havana will mark the company’s 13th new international route launched in 2016. Since March, United has started nonstop service between the U.S. and Auckland, New Zealand; Tel Aviv, Israel; Xi’an, China; Singapore; Hangzhou, China;Athens, Greece; Barcelona, Spain; Providenciales, Turks and Caicos; Nassau, Bahamas, and Lisbon, Portugal.

Click here for previous Latam Sales Leads editions

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Ikea ::: GOOD THiNS /Mondelez International  ::: Bodytech Corporation – Catterton ::: “Agolescentes”, Volkswagen Latinoamérica ::: Hilton Garden ::: United Airlines :::

  • Ikea

descargaFurnishings giant Ikea has decided to conduct a global global media agency review for its US$ 400 million annual marketing and advertising account. The review will be handled by Consultancy ID Comms. In US alone, the company is said to had spent US$100 million in 2009.Ikea works with various shops across five holding companies for planning and buying in other global geographies. GroupM’s MEC, which has the U.S. assignment, is among those companies and will most probably participate in the review. Read more.

  • GOOD THiNS /Mondelez International 

Mondelez International Introduces New Savory Snack Brand, GOOD THiNS. The brand starts with real ingredients (like wheat, potato and rice), combines them with enticing flavors  and bakes each piece without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup.GOOD THiNS will be available in eight varieties at launch:The Potato Ones! (With 60% less fat than the leading regular fried potato chip), Original, Spinach & Garlic, Sweet Potato, The Chickpea One! (Made with real chickpeas), Garlic & Herb, The Rice Ones! (Gluten-free), Veggie Blend, Simply Salt, Poppy & Sesame Seed and Sea Salt & Pepper.Marketing support will spread the good snacking news over the next few months. With the help of agency partners, the brand will introduce three TV launch spots, digital advertising, in-store sampling, shopper marketing programs and consumer activations in select cities.GOOD THiNS is currently rolling out nationwide at a suggested retail price of US$3.69 per box.

  •  Bodytech Corp

logo_bodytechBodytech Corporation (“Bodytech”), the second-largest gym company in Latin America, has announced a significant growth capital investment by Catterton, the largest consumer-focused private equity firm in the world. Catterton’s investment will be used to support and accelerate Bodytech’s continued growth throughout Latin America. Terms of the transaction were not disclosed.Bodytech has more than 140 locations in Colombia, Peru and Chile. Its offerings include full service gyms (via the Bodytech & Sportlife brands), high performance gyms (Bodytech Sports Medicine), gyms for kids (Bodytech Active Kids) and Life Fitness gym products sold for personal and commercial use. Bodytech is focused on building full-service gym locations.Bodytech has approximately 280,000 customers and has grown its annual revenues by 20 percent per year in recent years.

  • “Agolescentes”, Volkswagen Latinoamérica

descarga (3)Kepel & Mata has conducted Volkswagen latest campaign for Volkswagen Gol Latin America. The story is available online in the website www.agolescentes.com. The campaign shows a couple’s journey through Latin America on their own Volkswagen Gol. This is a 100% digital and multiplatform effort. Client’s supervision was in charge of Giselle Fiumara, marketing for VW Latin America.

  • Hilton Garden

D4G5V5rB_400x400Hilton Garden InnHilton Worldwide‘s brand of hotels, has announced the opening of Hilton Garden Inn Iquique in the capital city of Chile’s Iquique Province and Tarapacá Region. The hotel boasts 123 guest rooms, most offering ocean views, and a central location within walking distance of the popular Cavancha and Playa Brava beaches. Hilton Garden Inn Iquique represents the company’s fifth hotel in Chile and latest addition to the brand’s growing portfolio of more than 650 hotels worldwide.

 

  • United Airlines

sA1V-rRi_400x400United Airlines has submitted its formal application to the U.S. Department of Transportation (DOT) for authority to provide service from four of its largest U.S. gateway cities – Newark/New York, Houston, Washington, D.C.and Chicago – to Havana’s José Martí International Airport. If approved, United will be one of the first U.S. airlines to offer customers daily, nonstop scheduled service to Cuba.United’s proposal to DOT outlines its planned service to Havana from hubs serving four of the country’s largest Cuban-American populations. The service would include a total of 11 roundtrip flights per week with daily service from Newark Liberty and one additional Saturday flight (eight weekly flights), along with a Saturday-only flight from Houston George Bush Intercontinental, Washington Dulles and Chicago O’Hare (three weekly flights). If United’s application is approved, service to Havana on these routes will be operated with United Wi-Fi-equipped Boeing 737-800 two-cabin aircraft featuring 16 United First, 90 United Economy and 48 extra legroom United Economy Plus seats.United launched UnitedtoCuba.com to create awareness of the significant economic and competitive benefits the airline’s service would provide.