A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Ikea ::: GOOD THiNS /Mondelez International ::: Bodytech Corporation – L Catterton ::: “Agolescentes”, Volkswagen Latinoamérica ::: Hilton Garden ::: United Airlines :::
Furnishings giant Ikea has decided to conduct a global global media agency review for its US$ 400 million annual marketing and advertising account. The review will be handled by Consultancy ID Comms. In US alone, the company is said to had spent US$100 million in 2009.Ikea works with various shops across five holding companies for planning and buying in other global geographies. GroupM’s MEC, which has the U.S. assignment, is among those companies and will most probably participate in the review. Read more.
- GOOD THiNS /Mondelez International
Mondelez International Introduces New Savory Snack Brand, GOOD THiNS. The brand starts with real ingredients (like wheat, potato and rice), combines them with enticing flavors and bakes each piece without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup.GOOD THiNS will be available in eight varieties at launch:The Potato Ones! (With 60% less fat than the leading regular fried potato chip), Original, Spinach & Garlic, Sweet Potato, The Chickpea One! (Made with real chickpeas), Garlic & Herb, The Rice Ones! (Gluten-free), Veggie Blend, Simply Salt, Poppy & Sesame Seed and Sea Salt & Pepper.Marketing support will spread the good snacking news over the next few months. With the help of agency partners, the brand will introduce three TV launch spots, digital advertising, in-store sampling, shopper marketing programs and consumer activations in select cities.GOOD THiNS is currently rolling out nationwide at a suggested retail price of US$3.69 per box.
- Bodytech Corp
Bodytech Corporation (“Bodytech”), the second-largest gym company in Latin America, has announced a significant growth capital investment by Catterton, the largest consumer-focused private equity firm in the world. Catterton’s investment will be used to support and accelerate Bodytech’s continued growth throughout Latin America. Terms of the transaction were not disclosed.Bodytech has more than 140 locations in Colombia, Peru and Chile. Its offerings include full service gyms (via the Bodytech & Sportlife brands), high performance gyms (Bodytech Sports Medicine), gyms for kids (Bodytech Active Kids) and Life Fitness gym products sold for personal and commercial use. Bodytech is focused on building full-service gym locations.Bodytech has approximately 280,000 customers and has grown its annual revenues by 20 percent per year in recent years.
- “Agolescentes”, Volkswagen Latinoamérica
Kepel & Mata has conducted Volkswagen latest campaign for Volkswagen Gol Latin America. The story is available online in the website www.agolescentes.com. The campaign shows a couple’s journey through Latin America on their own Volkswagen Gol. This is a 100% digital and multiplatform effort. Client’s supervision was in charge of Giselle Fiumara, marketing for VW Latin America.
- Hilton Garden
Hilton Garden Inn, Hilton Worldwide‘s brand of hotels, has announced the opening of Hilton Garden Inn Iquique in the capital city of Chile’s Iquique Province and Tarapacá Region. The hotel boasts 123 guest rooms, most offering ocean views, and a central location within walking distance of the popular Cavancha and Playa Brava beaches. Hilton Garden Inn Iquique represents the company’s fifth hotel in Chile and latest addition to the brand’s growing portfolio of more than 650 hotels worldwide.
- United Airlines
United Airlines has submitted its formal application to the U.S. Department of Transportation (DOT) for authority to provide service from four of its largest U.S. gateway cities – Newark/New York, Houston, Washington, D.C.and Chicago – to Havana’s José Martí International Airport. If approved, United will be one of the first U.S. airlines to offer customers daily, nonstop scheduled service to Cuba.United’s proposal to DOT outlines its planned service to Havana from hubs serving four of the country’s largest Cuban-American populations. The service would include a total of 11 roundtrip flights per week with daily service from Newark Liberty and one additional Saturday flight (eight weekly flights), along with a Saturday-only flight from Houston George Bush Intercontinental, Washington Dulles and Chicago O’Hare (three weekly flights). If United’s application is approved, service to Havana on these routes will be operated with United Wi-Fi-equipped Boeing 737-800 two-cabin aircraft featuring 16 United First, 90 United Economy and 48 extra legroom United Economy Plus seats.United launched UnitedtoCuba.com to create awareness of the significant economic and competitive benefits the airline’s service would provide.