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UM retains MasterCard in Latin America

MasterCard announced today that UM, IPG Mediabrands group’ global communications network, will continue as their official media agency in Latin America, following the recent media buying and planning bidding that the company led.

Nokia to double or triple Latam Advertising expenditure

Jorge Laverde, Marketing Head Latin America at Nokia, tells Portada that he expects Microsoft to substantially support Nokia Services and Devices advertising expenditure in Latin America over the coming years. Currently Nokia spends approximately US $80 million annually advertising in Latin America.