A summary of the most relevant consumer insight research in the U.S., U.S. Hispanic, and Latin American markets.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
The ‘Wave9’ study surveyed 52,000 people in 78 countries, and found that in Latin America, social media and digital platforms are increasingly influencing popular opinion, shaping purchasing patterns, and becoming means of self-promotion.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
What: Sony has completed much of its media agency business review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. Why
The Kraft Heinz Company has consolidated its media agency assignment with Starcom.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
New York Lottery has designated Interpublic Group’s McCann and sibling shop UM to handle creative advertising and media responsibilities, respectively. However, any definitive contract has been signed yet.
Xavier Mantilla is the new SVP Multicultural at UM. Mantilla will work across all UM clients and also work at Identity across all IPG agencies. Portada interviewed Mantilla, a veteran in both the U.S. Hispanic and Latin American advertising and media markets, about his new position and the challenges ahead.
MasterCard announced today that UM, IPG Mediabrands group’ global communications network, will continue as their official media agency in Latin America, following the recent media buying and planning bidding that the company led.
Jorge Laverde, Marketing Head Latin America at Nokia, tells Portada that he expects Microsoft to substantially support Nokia Services and Devices advertising expenditure in Latin America over the coming years. Currently Nokia spends approximately US $80 million annually advertising in Latin America.
What? UM won Hershey’s Media buying and planning account, previously held by OMD. Why it matters: The Hershey company spends more than US $500 million in
UM just won Hershey’s global media buying and planning account, previously held by OMD. Hershey will be included in IPG/UM’s new integrated programmatic buying program which includes the U.S. Hispanic market.