What: Mastercard said it will continue working with IPG’s UM Mediabrands as its media agency in Latin America.
Why it matters: UM is responsible for the media planning and buying of digital and traditional media in the region.
MasterCard announced today that UM, IPG Mediabrands group’ global communications network, will continue as their official media agency in Latin America, following the recent media buying and planning pitch that the company led.
UM struggled to maintain its position as the MasterCard’s official media agency in Latin America and will continue to be in charge of both planning and buying for traditional and digital media in the region.
“We are very happy for this UM achievement in Latin America, it gives us great satisfaction to continue working closely with MasterCard and still be its’ business partner in Latam,” said Paul Rodriguez, President of IPG Mediabrands Latam.
UM has more than 130 offices across 100 countries and over 4,800 professionals committed to the development of creative, strategic and unique campaigns to each client. UM’s clients include: Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oreal Paris, MasterCard, Microsoft and Sony.