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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

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World Cup and Twitch Provide Great Glimpse to the Future

With World Cup over, it can be deemed an overall global success not just in soccer, but in sports
business. Brands were able to use social media to deliver messages more than ever, via nontraditional outlets like Twitch, a trend that will only increase.

Brazil, Twitter Collaborate on Live World Cup Content Broadcasts

The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.