Be it to increase brand equity or drive World Cup-related consumer spending, the expanded 48-team tournament in North America will ignite unprecedented marketing spending across a wide range of categories. Check out 30 corporations that are investing heavily in Soccer World Cup-related marketing and advertising.
The milestone was commemorated as Debi and David Clifford, who are vacationing from Ohio and representing Carnival guests everywhere as the 100 millionth, boarded the ship with their family.
Felix Antelo CEO of Viva Air, tells Portada how the Colombian ultra-low-cost airline is expanding into new markets, including the United States. He provides interesting insights into how low-cost airlines are marketed in Latin America vs. the U.S. and more.
We discussed consumer loyalty with Roberto Muñoz, Head of Travel at Puntos Colombia. In this insightful interview, Muñoz shares ideas and learnings about loyalty programs.
Latin America Destination Marketing: At the 2019 Portada Event in Mexico City, we had an insightful Q&A session with Isaias Araiza, Manager, Destination Marketing LATAM
Loyalty marketing includes tools that help marketers engage with consumers. Here are some pros and cons of digital mobile wallets, in-app rewards, blockchain-based loyalty programs,
Loyalty Marketing is the key. Roberto Muñoz, Head of Loyalty Travel at Puntos Colombia manages a joint program between Colombia’s largest bank Bancolombia and Latin American retailer Grupo Éxito. Prior to his current role, he was a strategist for Aeroméxico’s loyalty program Club Premier.
Airlines are scrambling to keep up and compete in new ways in response to what one brand manager says is Google Flights’ complete disruption of the business of directing consumers to the best flights online.
Our guest columnist Montserrat Santaella, a hospitality expert with many years of experience in the industry, explains the challenges hotel chains will be facing in 2018.
Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.