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Travel Marketing

Mexico Brand Stays on the Rise in the US with Strong Spending in 2017

Although the Tourism Promotion Council of Mexico (CPTM) has slashed its budget by almost 35% this year, the country’s spending on tourism promotion abroad will increase by 41% to 1,125 million pesos. Eighty percent of it will be allocated to “priority markets” such as the US, where it appears to have opted to strengthen its ad spending during 2017.

RANKING: Top 10 Travel Websites Most Visited by US Hispanics

Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.

#PortadaLat: Here are the Top Travel Marketing Campaign Awards Finalists

More than 650 readers cast their votes to choose this year’s Top Travel Marketing Campaign finalists. Find out who they are, and discover who the winner is determined by award jury of brand marketers of the the Hospitality Sales and Marketing Association International (HSMAI) on June 8, during the Award Ceremony at PortadaLat!

Luis Perillo on Hilton’s Plans to Push LatAm Growth

Luis Perillo, VP of Sales & Marketing, Caribbean & Latin America at Hilton Worldwide, explains why the hotel line is making a significant effort to continue its expansion into the Latin American market with new hotel openings and brands.