What: Smart Alliance is a new company that specializes in airport advertising space, with a focus on travel retail and luxury.
Why it matters: Smart Alliance is the largest airport alliance in Latin America, reaching 40% of the passengers that move through the top 10 airports of the region.
Smart Alliance, a new company that specializes in the commercialization of advertising space and special airport activations with a focus on travel retail and luxury, is the largest airport alliance in Latin America. With an exclusive network in Mexico, Brazil and Colombia, it reaches about 90 million or 40% of passengers that move through the top 10 airports of the region. Global reach allows this airport network to be a point of contact between companies and passengers of the rest of the airports of the continent.
Smart Alliance’s communication services are based on the needs and interests of passengers, which they gather through a combination of technology, big data, and innovation. Rodrigo Manceñido, General Director of Smart Alliance, has over 18 years of experience in the travel retail and luxury industries throughout the Americas and Europe.
The company and its team were present at the latest edition of the TFWA Exhibition and Conference, the largest annual event for the Duty Free and Travel Retail industry worldwide, with Cannes as the epicenter of networking and business development for the company.
Another important milestone was its participation in the Festival of Media Latam (FOMLA) Miami, where Manceñido talked about “How to Use OOH in Airports Effectively in Travel Retail and Luxury.” During his presentation, he focused on Smart Alliance’s integral communication services.
Smart Alliance foresees 2019 will be an ambitious year. It will be attending the Duty Free & Travel Retail Summit of the Americas next March in Orlando, and again the TFWA in September, with a novel exhibition proposal in the Digital Village, with one2one dating service, presentation of new services, exclusive tools and expansion of its airport portfolio.