CHANGING PLACES: Joy Howard, Ashley Perkins, Laura Saldivar, Brian Gies…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
GlobalWebIndex and Publicis Media have published a dataset offering information about online behaviors, cultural preferences, and linguistic choices of Hispanic Americans. Hispanics represent 18% of the U.S. population; this data will help brands understand the segment’s complexities according to linguistics, regions, and cultural affiliations.
With 30 brands and 6,500 hotels worldwide, Marriott has had to rethink its media needs and is no longer working with MEC, the agency that handled Marriott’s media business since 2011.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
What: Procter & Gamble has shifted most of its media business from Publicis Groupe’s Starcom MediaVest Group to Dentsu Aegis Network’s Carat (a planning incumbent) and
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
What: Visa has picked Publicis Groupe’s Starcom to be its global media agency of record. Why it matters: Starcom will provide Visa with a fully integrated offering
What: Visa has picked Publicis Groupe’s Starcom to be its global media agency of record. Why it matters: Starcom will provide Visa with a fully integrated offering
What: Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe,
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
After a failed attempt to merge with rival Omnicom Group Inc., advertising company Publicis Groupe will acquire Sapient, a digital agency and communications company, for US $3.7 billion in an all-cash transaction . This is Publicis’s second acquisition in less than a month after acquiring programmatic platform RUN and and taking a 20% position in performance marketing company Matomy Media.
What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase
What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase