Brand Marketer Choice: Why International Soccer Sponsorships May Be Better Bets Than MLS
Americans’ interest in soccer both as active participants in soccer matches as well as in fandom is growing at a high rate. Therefore, the brand
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Americans’ interest in soccer both as active participants in soccer matches as well as in fandom is growing at a high rate. Therefore, the brand
Marketing decision-makers and brand innovation experts shared insights on the advance of marketing technology and multicultural marketing at Portada New York on September 12. Here are some of the takeaways that you missed.
Key brand decision-makers will discuss what is the future of marketing THIS WEEK on September 12 at the Westin Times Square. The agenda includes: multicultural marketing in America, 5G, smart cities, experiential marketing, and much more. Four units of Portada’s council system will hold their private meetings at the event. Get tickets and meet executives of your choice at Portada Meet Up.
We’re thrilled to announce the addition of brand innovation experts from top brands such as EmblemHealth, CENTURY21, NYPR, Sprint and more to the PortadaNY agenda.
Portada NY’s top-notch program includes networking and one-on-one knowledge-sharing opportunities with brand marketers who are members of Portada’s Council System. Check out the evolving agenda and get tickets here.
Eugene Santos, Senior Manager, Advertising & Marketing, Multicultural at Kia Motors gave Portada his key insights on automotive brand marketing and how to gain Hispanics’ hearts.
Nick Kelly, Head of US Sports Marketing at Anheuser-Busch InBev is the most recent addition to Portada’s Sports Marketing Board. He will take the Portada NY stage on September 12 to discuss sports marketing’s imminent issues.
Portada’s unique six unit Council System will analyze growth drivers for marketing innovation and passion point marketing in multicultural America. Best-in-class networking and branding solutions are available for marketing services vendors.
#PortadaNY was a great opportunity for attendees to learn about what needs to be done to guarantee brand safety. Susan Schiekofer, Chief Digital Investment Officer of GroupM, provided key insights on the topic. Additionally, Seraj Bharwani, Chief Strategy Officer at AcuityAds, discussed the results of a survey about consumer attention to video advertising done in partnership with Portada. Bharwani stressed that brands want both attention and engagement. But while “you can optimize for one” metric very well, that usually “tanks the other’s results.”
Portada is proud to share what have been some of the best contributions in multicultural and sports marketing. The awards show was the perfect way to close Portada New York with a flourish.
Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.
Natalie Bursztyn will open a full day of thought-provoking conferences with a talk on DTC brands and e-commerce. To listen to her insights, get your tickets to Portada New York, Sept. 25.
Fabiola Velarde, US Managing Director at CH Carolina Herrera, will take the stage at #PortadaNY for a talk on fashion marketing.
Portada is offering a special #PortadaNY discount for attendees who are passionate about soccer and sports. Portada New York, September 25, will feature brilliant speakers who will discuss various topics related to sports, and the event will close with a flourish: after the last panel, the Portada Awards winners (chosen by the Sports Marketing Board) will be recognized during an exclusive party.
The nominations were received and the jury voted. After going through a series of brilliant submissions, the finalists have been chosen in each of the five categories of the 2018 Portada Awards. Take a look at the list and get tickets for the award ceremony, to take place at the end of #PortadaNY on September, 25. For even more chances to network with first-rate executives, join us for a list of thought-provoking conferences and choose your one-on-one meetings now!
Portada is very excited about the twelfth annual edition of Portada New York on September 25 at the wonderful Yotel Hotel. Save US $150 and get the chance to network with brand and agency executives!
Portada is now accepting nominations until July 31. Submit yours now and join the award winners at Portada New York.
Portada is introducing three awards to celebrate marketers that best engage consumers through the passion points of soccer and sports. Submit your nomination now!