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NBCUniversal Owned Television Stations announced that Daniel Alvarez has been named Vice President of Digital Product Management and Design. Alvarez will be responsible for leading the division’s product and designs teams and creating innovative digital products for English and Spanish-speaking local audiences.

 

 

 

 

Digital Remedy has announced that Keith “Kappy” Kaplan has been appointed to the company’s Board of Directors. His appointment follows the acquisition of CrowdHere and the elevation of its former CEO Nick Pahade to COO and President of Digital Remedy.

 

 

 

 

Dataxu has appointed technology industry veteran Benjamin Katz as SVP of Engineering and CIO. In his role, he will support dataxu’s engineering team and make sure that dataxu’s platforms deliver reliability, scale and AI while ensuring consumer data privacy and security capabilities.

 

 

 

 

Telemundo Station Group, part of the NBCUniversal Owned Television Stations division, announced that Luis Roldan and Roberto Vizcon, two seasoned broadcast professionals, will lead WTMO Telemundo.

 

 

 

 

Luis Roldan has been appointed President and General Manager of WTMO. He will oversee all operations of the station including news, sales, marketing and promotions, technology, digital and community affairs.

 

 

 

 

Roberto Vizcon will lead WTMO’s newsroom as Vice President of News. He will be responsible for the overall performance of WTMO’s news department and any other local productions across multiple media platforms. Vizcon will report to Roldan.

 

 

 

 

 

Motista, a predictive emotional connection intelligence solution provider, has expanded its Sales and Marketing teams with the hiring of Tom O’Sullivan as Executive Vice President of Sales, and Linda Vetter as VP of Marketing.

 

 

Based in its newly established New York Office, Tom O’Sullivan will be responsible for managing and developing a team of seasoned customer-focused sales professionals helping establish new client relationships with brand leaders looking to tap into consumer emotionally connected decision-making process driving top-line revenue growth.

 

 

 

 

Linda Vetter brings almost 20 years of B-to-B marketing experience to Motista. She is charged with building recognition and defining the unique business value of Predictive Emotional Connection Intelligence.

 

 

 

 

Mitú, the Latino-themed digital media company aimed at millenials, announced the addition of three executives who will oversee marketing, development of scripted film and television content, and premium digital content.

 

 

 

Zadi Díaz has been named vice president of digital studio for premium content. Diaz previously worked as executive producer at AwesomenessTV.

 

 

 

 

 

 

 

Gina Reyes is the new vice president of scripted development for television and film. Reyes comes from Story House Entertainment at Univision, where she served as director of content development for English and Spanish-language scripted series. 

 

 

 

 

 

 

Rachel García has been named vice president of marketing and brand strategy. Garcia most recently served as vice president for marketing and social media for BBC America.

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Dos EquisDos Equis signed a deal with Intersport to become the title sponsor of the inaugural 3X3U National Championship. This new event pits 32 four-man teams representing every Division I college basketball conference against each other as part of a three day, 3-on-3 tournament. The Dos Equis 3X3U National Championship begins on March 30. The games will be streamed live on Twitter.
  • According to Universo, its Spanish-language broadcast of Eagles/Patriots Super Bowl LII averaged 543 thousand total viewers, BuzzFeedranking as the top Hispanic cable network during the telecast for Telemundo Deportes. Total viewership went up by 48% in comparison to Super Bowl XLIX in 2015, the last time the channel broadcast that game.
  • NBCUniversal and BuzzFeed launched Playfull on Facebook, a millennial parenting channel (target audience: 20-34). According to Pew Research Center, ¼ of all U.S.-Hispanics are millennial. Buzzfeed will create videos for Playfull, while NBCUni oversees ad sales and business partnerships. Marketing support will include ads during NBC’s Winter Olympics.

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  • NASCARBig Machine Vodka wants to become title partner for the Monster Energy NASCAR Cup Series event at Indianapolis Motor Speedway. The Big Machine Vodka 400 at the Brickyard will serve as the finale to the Cup Series regular season.
  • Disney CEO Bob Iger stated that ESPN’s OTT service will cost $4.99/month and launch this spring on Apple iOS, Android, and ChromeCast, for starters. The app will be completely new, with original content; personalized scores, highlights and news; live streaming of linear networks, and incremental hours of live programming. “If anything points to what the future of ESPN looks like,” said Iger, “it will be this app.” There are just over 46 million Hispanic mobile phone users and this number is expected to grow to 51 million by 2020, according to Think Now Research.
  • fuboTVfuboTV, in agreement with NBCUniversal, announced a multi-platform content offering for NBCUniversal’s coverage of the XXIII Olympic Winter Games from PyeongChang, South Korea, to run through Sunday, February 25. fuboTV has also launched a new feature, updating its Sports navigation bar to include a break-down of Olympic programming, sorted by sport, in order to help viewers find specific live events more easily.
  • Thursday Night Football has a new home after the NFL. FOX Sports announced that the franchise would shift from CBS/NBC to FOX, courtesy of a five-year deal valued at $3.3 billion. Contests will be simulcast on NFL Network and distributed in Spanish on FOX Deportes. With this deal, FOX Sports and the NFL will expand its digital rights, over digital platforms including mobile phones for the first time.

Which are the preferred video platforms by U.S. Hispanics? What types of content do they prefer? How do they establish their consumption priorities when it comes to media? The answers to those questions and more, according to comScore‘s August 2016 rankings.

In August 2016, 60% of Hispanic users in the United States consumed video content through Google sites.

MediaTotal Unique Viewers (000)
    Total Internet:  Hispanic All31.313
    Top 100 Video Properties
1    Google Sites21.444
2    Facebook10.632
3    Yahoo Sites9.533
4    VEVO5.783
5    BroadbandTV5.681
6    Warner Music5.477
7    Microsoft Sites5.344
8    Vimeo4.957
9    Comcast NBCUniversal4.339
10    Machinima Entertainment4.195

In second place on the list of preferred audiovisual platforms is Facebook, with 34% of unique users, followed by Yahoo, with 30% of the Hispanic visitors in the United States.

Music via video format is nothing to underestimate: as much as VEVO (Universal Music, Sony Music) and Warner appear in fourth and sixth place, respectively, the sum of unique users that they attracted in the informed month is more than the total number of visitors that watched videos on Facebook.

A similar case to that of music is observed on MCN platforms on this ranking: the sum of BroadbandTV and Machinima‘s users places this category in third place, moving Yahoo to fourth on the list.

Microsoft sites, in seventh place, received 17% of the users, while Vimeo attracted 16%.

When it comes to online television content, the only company that appears is NBCUniversal, with 14% of the users.

What: NBCUniversal, a division of Comcast Corporation, has announced the acquisition of DreamWorks Animation for US$3.8 billion.
Why it matters: Following the completition of the transaction, expected to close by the end of 2016, DreamWorks Animation become part of the Universal Filmed Entertainment Group and DreamWorks Animation CEO and co-founder Jeffrey Katzenberg will become Chairman of DreamWorks New Media.

imagesNBCUniversal_LogoNBCUniversal, a division of Comcast Corporation, has announced the acquisition of DreamWorks Animation.The studio will become part of the Universal Filmed Entertainment Group, which includes Universal Pictures, Fandango, and NBCUniversal Brand Development.

Under the terms of the agreement, DreamWorks Animation has an equity value of approximately US$3.8 billion.  DreamWorks Animation stockholders will receive US$41 in cash for each share of DreamWorks Animation common stock.  The agreement has been approved by the boards of directors of DreamWorks Animation and Comcast, and the controlling shareholder of DreamWorks Animation has approved the agreement by written consent.

The transaction is expected to close by the end of 2016, subject to antitrust approvals in the U.S. and abroad, as well as the satisfaction of other customary closing conditions.

Following the completion of the transaction, DreamWorks Animation CEO and co-founder Jeffrey Katzenberg will become Chairman of DreamWorks New Media, which will be comprised of the company’s ownership interests in Awesomeness TV and NOVA.  Katzenberg will also serve as a consultant to NBCUniversal.

DreamWorks Animation creates animated feature films, television series and specials, live entertainment and related consumer products.

DreamWorks Animation has an equity value of approximately US$3.8 billion

The acquisition gives NBCUniversal broader reach to a host of new audiences in the highly competitive kids and family entertainment space, in both TV and film. It includes popular DreamWorks Animation film franchise properties, such as Shrek,Madagascar, Kung Fu Panda and How to Train Your Dragon.  It also includes a thriving TV operation that is a significant supplier of family programming, with hundreds of hours of original, animated content distributed across linear and SVOD platforms in more than 130 countries.  Additionally, DreamWorks Classics, a large library of classic characters, will become part of the NBCUniversal portfolio, along with a successful consumer products business.

Comcast was advised by Davis Polk & Wardwell LLP on legal matters.  DreamWorks Animation was advised on financial matters by Centerview Partners and on legal matters by Cravath, Swaine & Moore LLP.  DreamWorks Animation’s Board of Directors was advised on legal matters by Munger Tolles & Olson LLP.

“I am proud to say that NBCUniversal is the perfect home for our company; a home that will embrace the legacy of our storytelling and grow our businesses to their fullest potential,” said Katzenberg.  “This agreement not only delivers significant value for our shareholders, but also supports NBCUniversal’s growing family entertainment business.”

“DreamWorks Animation is a great addition to NBCUniversal,” said Steve Burke, CEO of NBCUniversal.  “DreamWorks will help us grow our film, television, theme parks and consumer products businesses for years to come. The prospects for our future together are tremendous. We are fortunate to have Illumination founder Chris Meledandri to help guide the growth of the DreamWorks Animation business in the future.”

 

 

 

 

What: NBCUniversal moves forward in its suite of data products with an advancement of its Audience Targeting Platform (ATP) product with ATP 2.0.
Why it matters: NBCUniversal now joins other networks in offering “the targeted delivery of optimized investments as the exclusive currency” for “select” marketers for the 2016-2017 upfront marketplace.

NBCU-1024x364NBCUniversal has announced another evolution in its suite of data products with an advancement of its Audience Targeting Platform (ATP) product with ATP 2.0. Available to select advertisers in the 2016-2017 Upfront marketplace, the company will, for the first time, fully guarantee the targeted delivery of optimized investments as the exclusive currency for these partnerships, replacing traditional age and gender metrics.

ATP 2.0’s new campaign measurement will match each advertiser’s unique multi-dimensional data set with the richest data sources in the industry including NBCUniversal viewership data from Comcast set-top-boxes, and other third party sources. Additionally, NBCUniversal will incorporate its own first party information including from Fandango and GolfNow as well as anonymized first and third-party consumer data. All of those sources will combine to identify top performing, client-specific inventory across NBCUniversal’s entire portfolio of national broadcast and cable networks at the program level.

ATP 2.0’s new campaign measurement will match each advertiser’s unique multi-dimensional data set with the richest data sources in the industry

Additionally, ATP 2.0 now will offer both national linear TV optimization and household level targeting within NBCUniversal’s VOD platforms to provide the most effective way to target campaigns to audiences exclusively within a premium video content environment.

“ATP 2.0 represents another profound advancement in how we measure and target audiences more accurately,” said Mike Rosen, Executive Vice President, Advertising Sales, News and Hispanic Groups, NBCUniversal. “The driving force behind all of our data-driven innovations is NBCUniversal’s ability to identify and aggregate distinct audiences at scale. ATP 2.0’s use of rich data as both the selection criteria and guaranteed currency of advertising investments provides a new level of accountability to more optimally and efficiently deliver each client’s unique business objectives.”

ATP was first launched in January 2015 and will continue to be part of the company’s recently announced Audience Studio suite of data products which also include:

  • NBCUx and NBCUx for Linear TV, its programmatic offering across digital video, mobile and display platforms and linear television;
  • NBCU+ Powered by Comcast, its addressable capability offered in collaboration with Comcast;
  • and Social Synch, which helps extend advertisers’ and NBCUniversal’s social media content campaigns in a targeted manner across all major social platforms.

 

NBCUniversal announces CultureFirst, the IAB hosts a multicultural town hall, Hispanics could drive auto sales, while the New York Times examines what makes multicultural TV shows relevant to all.

Universality Is Key to Crossover Appeal of TV Programs

jane-the-virginThe Hispanic audience is fragmenting along with all other TV audiences, as a plethora of over-the-top video choices wear down television’s mass appeal. In this landscape, TV shows should aim beyond Latin-centric characters and themes, according to a New York Times article. A case in point is the critically acclaimed Jane the Virgin, which has garnered respectable audiences across cultures. The reason, according to the article, is “it captured the essence of the culture without banging it over people’s heads.” While Jane and her family are Hispanic, the Times notes, it’s “built around a mother-daughter-grandmother dynamic that could translate to other races and ethnicities: ‘It’s just a girl who wants a dream to come true.'”

TuYo Enters OTT Market

TuYoHispanic digital entertainment TuYo, led by Jenni Rivera and “I Love Jenni” producer Peter Salgado will launch in July, according to VideoInk. The digital channel will include free, ad-supported programming as well as paid, on-demand offerings in Spanish and English. A wide mix of programs includes series, documentaries, movies, sports, reality, gaming, news and music. Content partners include Latin World Entertainment, World of Wonder, VIP 2000, Dhana Media and Great Glass Productions.

[vimeo 126905154 w=500 h=281]

NBCU Upfront Pitches Targeting via Culture

NBC Universal’s Upfront presentation included the unveiling of CultureFirst, a new way of targeting Hispanic consumers via cultural traits instead of language. . It also announced NBC Deportes, which will produce sports content for Telemundo and NBC Universo, as well as its digital properties, with offerings to include FIFA World Cup, NASCAR and Olympic qualifiers. League, NFL and NASCAR. And, in a play to capture the interest of Hispennials, NBCUniversal Hispanic Group said it would do whizzy new things like dual-screen storytelling and an interactive comic book series. It also made a deal with Defy Media to create new content across platforms, centered on Defy’s Clevver TeVe, a Spanish-language YouTube channel covering fashion, music and lifestyles with a millennial focus.

IAB’s Town Hall to Promote Digital for Multicultural

In the IAB Blog, Jessica Ramirez spelled out 8 things marketers should know about Hispanics. Those eight will be familiar to anyone working in the Hispanic market, but the post also serves as an invitation to the IAB’s Multicultural Creative Town Hall to be held May 27 in New York. Ramirez notes that multicultural spending still lags population growth; the town hall may give agencies and publishers more ammunition.

Hispanics to Drive Growth in Car Sales

toyota hispanicAccording to Automotive News, Hispanic consumers could be the auto industry’s leading growth engine for the next 20 to 30 years. The article includes stats from Polk Automotive that Hispanic buyers delivered 96 percent of Ford and Chevrolet’s combined year-over-year retail sales growth, 33 percent of Nissan’s, 35 percent of Toyota’s and 100 percent of Honda’s. Wow. While a lot of car companies’ efforts are going to helping local car dealerships better serve the variety of Hispanic and Latin consumers coming through their doors, it’s also good news for Hispanic media, with Hispanic advertising becoming an important part of new-vehicle launches.
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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Nordstrom

descarga (10)Nordstrom has found a new agency for its media account after a review: Mindshare. The retailer spent nearly US $40 million in media last year and more than US $15 million in the first half of 2014, according to Kantar Media. Mindshare, a unit of WPP’s GroupM, will run the account out of its office in Santa Monica, Calif. Previously, a unit of Omnicom Media Group handled media planning and buying for Nordstrom. The retailer produces ads internally and in 2013, used Mekanism for a campaign that was tagged “Youphoria.”

  • Macy’s

descarga (11)Macy’s has shifted its multicultural creative account to a new shop. New York shop Walton Isaacson has landed the business after a review. Walton Isaacson succeeds Vox Collective on the assignment, which includes marketing and events that are designed to reach blacks and Hispanics. Vox had worked for Macy’s for several years.Annual media spending is estimated at US$40 million.The win will expand a relationship that began in early 2014. Since then, Walton Isaacson has handled several projects for the retailer, including Black History Month events featuring model Beverly Johnson. The new shop’s first work for Macy’s is expected in the spring of 2015. Carat continues to be Macy’s media buying and planning agency.

  • NBCUNIVERSAL

ikYd5eRn_400x400NBCUniversal’s Hispanic Enterprises and Content has added República, a cross-cultural advertising, digital and communications agency, to its agency roster, effective immediately. República will report into Jacqueline Hernandez, Chief Marketing Officer, Hispanic Enterprises and Content, NBCUniversal. This new assignment expands República’s role within NBCUniversal beyond the advertising and marketing services it has been providing to Universal Orlando Resort since 2009.Led by its co-founders, Chairman & CEO Jorge A. Plasencia and President & CCO Luis Casamayor, República will provide a myriad of services to NBCUniversal’s Hispanic Enterprises and Content, including advertising creative, brand strategy, promotions and consumer engagement supporting its broadcast, cable and digital networks, as well as its marketing, community relations and government affairs departments.

  • Ronald McDonald

descarga (5)Ronald McDonald , the McDonald’s spokesclown, posted a video on his Instagram feed with footage of him skydiving in Dubai, part of a larger McDonald’s global marketing effort for Ronald McDonald. The social media effort is the latest in a campaign that started this summer known as “Fun makes great things happen.” Though Ronald McDonald has his own Instagram feed, he still does not have a Twitter handle. The company said that Ronald would on occasion tweet from its corporate @McDonaldsCorp account.Here is the video:

  • T-CAAN/ SJN

descarga (3)The Trans-Canada Advertising Agency Network (T-CAAN) and the San Jose Network (SJN) have announced a hemispheric alliance that will share resources and expertise through the cooperative operations of both networks.Read more.

  • Saucey

descarga (4)Saucey,the alcohol delivery app that is trying to gain a foothold in the newly competitive alcohol-delivery sector, is running a promotion with Jack Daniel’s that includes Frank Sinatra impersonators dropping off whiskey to doorfronts. The program will run in Los Angeles and San Francisco, the two cities where Saucey operates.To qualify, buyers must use a special Sinatra ordering code, or buy one of several Sinatra packages. That includes a deal called the “Rat Pack” that comes with the Sinatra Select super-premium version of Jack Daniel’s along with cigars. Mr. Sinatra, who famously referred to Jack Daniel’s as the “nectar of the gods,” turned age 99 on Friday, which is the hook for the promotion.The startups allow users to order beer, wine and liquor on smartphones and have it delivered from local retailers. brands have begun partnering with the companies as online ordering grows in popularity.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 Klaudia Bermudez- NBCUniversal ::: Mauricio Sabogal-Kinetic ::: Sol Blanco – Niña:::

kbKlaudia Bermudez has been appointed senior VP and general manager, Latin America, for NBCUniversal’s Universal Networks International division. She will be in charge of managing all day-to-day activity of UNI’s channel business across Latin America, including Universal Channel, Syfy and Studio Universal. She will be based out of Miami.

sabogal_mauricio570-13Mauricio Sabogal is joining Kinetic as the new Global CEO,to be effective the 2nd week of July .He will be based in New York.He was previously Global CEO of BPN. Prior to this role, Mauricio was President, World Markets at IPG Mediabrands; CEO of OMD Latin America and CEO of MindShare Andina.

Sol BlancoSol Blanco joins the Argentinian agency Niña. Blanco has previously worked in Y&R Argentina. The agency creative department is leaded by Pablo Alvarez Travieso.

 

 

What: Luis Silberwasser, has been appointed President of Telemundo Network, to be effective in August.
Why it matters: He will be based in Miami and report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.

nbcuniversalNBCUniversal’s Hispanic Enterprises and Content has announced that television veteran, Luis Silberwasser, has been named President of Telemundo Network, to be effective in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.

In his new role, Silberwasser will have overall responsibility for the Telemundo broadcast network, including Telemundo Studios. Working closely with the Hispanic Enterprises and Content senior team and Telemundo’s leadership, Silberwasser will be responsible for developing and executing the Spanish-language network’s entertainment, sports and news growth strategy with a focus on increased market share and profitability.

Most recently, he was Executive Vice President and Chief Content Officer for Discovery Networks International (DNI), based in London. He previously served as Senior Vice President, Content Group for Discovery Networks Latin America/U.S. Hispanic, where he managed programming, production and marketing for the region’s 15 channels. In addition, Silberwasser has held leadership positions in marketing, sales and business development within Discovery’s international division including Senior Vice President for Strategic Planning at Discovery Networks International, and Vice President of Affiliate Sales and Marketing for the Latin American division. Before joining Discovery in 1998, Silberwasser served as Brand Manager for Secret and Oil of Olay brands in the Beauty Care division of Procter & Gamble in Cincinnati, Ohio.

Raised in Cali, Colombia, Silberwasser holds an MBA from Harvard Business School and Bachelor of Science in industrial engineering from Georgia Tech. Married with four kids, Silberwasser will relocate from London to Miami, FL.

“Luis is a world-class operating executive with exceptional management, content and leadership experience. His deep understanding of the U.S. Hispanic and Latin American markets, coupled with his strong track record in successfully building global brands and developing and producing high quality content make him the ideal leader to fulfill the growth potential of Telemundo Network,” said Uva.

ls“Leading the Telemundo Network is a dream opportunity and I am incredibly excited about its future.   I look forward to working with Telemundo’s great creative team to take the network to the next level, “said Silberwasser (photo).

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. MORE THAN 40 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at  xavier@portada-online.com
SEE A DEMO OF THE DIRECTORY!

  • “All you need is Ecuador”

allyouneedisecuadorEcuador is launching the global tourism campaign: “All you need is Ecuador”. Nineteen cities around the world, seven of them located in Ecuador, will see giant 19-foot letters appear on April 1 at 9 a.m.  in emblematic places. These letters, put together, will make up the phrase “ALL YOU NEED IS ECUADOR”, the slogan of this tourism campaign that highlights the tourism attractions this South American country has to offer. The Ministry of Tourism of Ecuador acquired the rights of use of The Beatles’ original song “All you need is love” to be used in promotional pieces .

This initial stage of the campaign consists of a 10-day launch in Paris, Madrid, Sao Paulo, Bogotá, New York, Santiago, Berlin, London, Lima, Mexico City, Amsterdam and Buenos Aires; while the Ecuadorian cities where these letters will appear are: Cuenca, Manta, Loja, Guayaquil, Tena, Santa Cruz and Quito.

Each letter will have a different design representing a product, artistic expression, activity or attraction of the country. These designs were selected by the Ministry of Tourism considering each city’s target audience. Each letter has a quick response (QR) code, a web address and a hashtag (#) inviting the audience to interact with this campaign and find out what the letters mean.

To publicize Ecuador’s tourism attractions, a large-scale campaign was launched on February 28 using social network and digital platforms such as: Twitter , Facebook  and the website. The #AllYouNeedIs hashtag used in these platforms has become a global trend that managed to make an impact on 20 million people within a period of less than 15 days.

  • Taco Bell

tacobellThe Mexican fast food chain Taco Bell, has hired a bunch of real guys named Ronald McDonald, the same name as rival McDonald’s mascot, and has them appearing in new commercials where they tout Taco Bell’s new breakfast menu. The commercials were created by Deutsch Los Angeles. Although they do not make any mention of McDonald’s, the commercials are aimed to get people understand that there are more alternatives to their breakfast routine, according to what Taco Bell president Brian Niccol told Ad Age. As said by Niccol, the campaign spending will be more than what the chain spent on its Doritos Locos Tacos launch.

  • Sprint 

frobinsonsTV spots promoting the wireless carrier’s “Framily Plan,” created by Figliulo & Partners, will introduce the “Frobinsons,” including the patriarch (a hamster voiced by Andrew Dice Clay); an 8-year-old daughter who speaks only French; an African-American grandpa who is a former techie for Jimi Hendrix; and a goth family friend named Gor-Don. The serialized story line will unfold across TV, print and digital and the family will have a dedicated page on the Sprint website. As Sprint is No. 3 in sales among wireless carriers, this campaign is attempted to grab attention and to create more sales.

Here is the spot:

http://youtu.be/fycEGsMk9E4

 

  • NBCUniversal 

nbcuniversalNBCUniversal is reviewing the digital work currently handled by Ignited, El Segundo, Calif., according to Admweek. The assignment covers digital efforts covering NBC broadcast and cable network brands like USA, CNBC, Bravo, Syfy and E!. NBCUniversal spent US $92.3 million on digital marketing in 2013, according to Kantar Media.It cannot be determined which agencies are competing for the account or when a decision will be made. Ignited has been invited to defend, sources said.This review follows an US media agency search triggered by Comcast’s acquisition of NBCUniversal. In July 2011 Publicis Groupe and WPP Group media agencies emerged as the winners.Publicis’s MediaVest and Starcom won the merged company’s cable and theme-park business while WPP was given the rest of what was formerly NBC’s business, including Universal Studios. WPP’s Mediacom continues to work for NBCUniversal overseas.

  • Vodafone

vodafoneVodafone is down to two finalists in its global media agency search: A WPP GroupM team, led by MEC, and a Dentsu Aegis network effort, fronted by Carat, according to adweek. Omnicom’s OMD, incumbent on the Vodafone’s media planning and buying business, was eliminated from the review earlier this month.

Vodafone and OMD have been working together since Vodafone consolidated its global media business with OMD in 2009. OMD went up against Carat and a WPP Group Vodafone team in that previous search.  At the time Vodafone’s global media and spending was estimated at US $1.3 billion.

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What? WPP has attained specialist mobile apps developer Bottle Rocket
Why it matters? The investment is part of WPP’s strategy to reinforce its capabilities in digital media and mobile advertising

nokia.lumiaBottle Rocket, whose clients are National Geographic and ABC News and NBCUniversal among others, has taken in $17m profits for its 2013 fiscal year. This company produces apps for iPhone, Android and iPad devices and has around 170 people actively working. Although it will become part of WPP portfolio, the company will keep its brand.

WPP Digital’s has already purchased an Austin, Texas-based firm which develops mobile products, earlier this year.

The investment is part of WPP’s strategy to reinforce its capabilities in digital media and mobile advertising. Calvin Carter, Bottle Rocket‘s chief executive, said that the company is evolving from app developer into a firm that helps brands develop mobile and digital strategies. In recent years, the tech retailer has added services including an app platform for video delivery, a gaming platform and a mobile commerce solution.

Calvin Carter claimed : “Bottle Rocket will remain as a separate company under my leadership. What will change is our access to the top minds in the industry. Our company will be stronger, more capable and have wider national and international reach.”

Source: M&M

What? WPP has attained specialist mobile apps developer Bottle Rocket
Why it matters: The investment is part of WPP’s strategy to reinforce its capabilities in digital media and mobile advertising

nokia.lumiaBottle Rocket, whose clients are National Geographic and ABC News and NBCUniversal among others, has taken in $17m profits for its 2013 fiscal year. This company produces apps for iPhone, Android and iPad devices and has around 170 people actively working. Although it will become part of WPP portfolio, the company will keep its brand.

WPP Digital’s has already purchased an Austin, Texas-based firm which develops mobile products, earlier this year.

The investment is part of WPP’s strategy to reinforce its capabilities in digital media and mobile advertising. Calvin Carter, Bottle Rocket‘s chief executive, said that the company is evolving from app developer into a firm that helps brands develop mobile and digital strategies. In recent years, the tech retailer has added services including an app platform for video delivery, a gaming platform and a mobile commerce solution.

Calvin Carter claimed : “Bottle Rocket will remain as a separate company under my leadership. What will change is our access to the top minds in the industry. Our company will be stronger, more capable and have wider national and international reach.”

Source: M&M

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Gonzalo Boido – Latin3 ::: Cesar Conde – NBCUniversal :::Claudia Clauhs and Edilson Lima – Scripps Networks ::: Jade Boneff-Walsh  – Infocore ::: Stephanie Scotto – Mastercard :::

Stephanie Scotto was recently appointed to the position of Regional Leader Mastercard in Miami. Scotto’s prior position was Director of Business Development at Colombian digital agency Ennova.

Latin3 has appointed Gonzalo Rodríguez Boido as its new Integrated Marketing Director. With a multidisciplinary career, Gonzalo joins the company to integrate the Paid, Earned and Owned Media strategies, and coordinate the Departments of Social Media, Analytics and Search Engine Optimization (SEO). Gonzalo has broad experience in the online world. His last responsibility was as Digital Communications and Social Media Manager in Telecom Personal.

NBCUniversal announced today that Cesar Conde will join the company as an Executive Vice President reporting to Steve Burke, Chief Executive Officer, NBCUniversal. In this newly created role, Conde will focus on business development, strategic priorities and special business projects across the NBCUniversal portfolio of assets. He also will oversee the International Group led by the newly appointed Chairman Kevin MacLellan. Conde will be a member of the NBCUniversal Executive Committee.

Claudia Clauhs and Edilson Lima have been named programming director and affiliate sales manager of Brazil for Scripps Networks International, respectively.  Scripps Networks International is the global development arm of Scripps Networks Interactive, Inc. and the media lifestyle across the food, home and travel categories.

As part of the team in Brazil, they will be responsible for programming strategy and channel distribution for Scripps’ channels in the region.  Both Clauhs and Lima will report to Marcio Fonseca, managing director of Latin America.

Clauhs comes to Scripps Networks International from Fox Latin American Channels where she was most recently director of factual and lifestyle programming. Before joining Fox Latin America, Claudia managed program planning for National Geographic Channel. Lima is an experienced affiliate sales and marketing professional having worked at Discovery Communications, Fox Latin American Channels and SKY Brasil.

Infocore, a global marketing data acquisition company, announced Jade Boneff-Walsh as the company’s new Vice President of Global Markets. Boneff-Walsh, who specializes in the development of international strategic alliances and cross-cultural negotiations, will be charged with further enhancing Infocore’s global data partnerships within the direct marketing industry.

 

What? Cesar Conde is the new Ex VP of NBCUniversal
Why it matters: Conde comes to NBCUniversal from Univision, where he served as President since 2009.  NBCUniversal is one of the world’s leading media and entertainment companies.

cesar.condeNBCUniversal announced today that Cesar Conde will join the company as an Executive Vice President reporting to Steve Burke, Chief Executive Officer, NBCUniversal.

In this newly created role, Conde will focus on business development, strategic priorities and special business projects across the NBCUniversal portfolio of assets. He also will oversee the International Group led by the newly appointed Chairman Kevin MacLellan. Conde will be a member of the NBCUniversal Executive Committee.

“Cesar is an impressive business executive with both traditional and emerging media expertise,” said Burke. “His experience leading multiple domestic and international businesses will be instrumental in maximizing all the opportunities to grow our portfolio.”

While at Univision, Conde served in a variety of senior executive capacities since joining the company in 2003, and is credited with transforming it into a leading global, multi-platform media brand. Under his leadership, Univision’s main broadcast network became the number one network in America regardless of language for the first time in the company’s 50-year history in July 2013 and experienced record ratings and profitability for that same year. During Conde’s tenure, Univision Networks’ portfolio grew from three broadcast and cable networks to 14 broadcast and cable networks. Additionally, he recently announced the launch of the company’s first-ever English language network, Fusion, a joint venture with Disney’s ABCNews.

Social and community initiatives were core to Conde’s business approach at Univision and emphasized the importance of empowerment initiatives for the Hispanic community. He spearheaded the development of the “Es el Momento” national education initiative with The Bill & Melinda Gates Foundation, led the “Ya es Hora” Latino citizenship and voter campaign and launched the network’s first “Teleton USA” broadcast to raise funds for disabled children in need of rehabilitation services.

Prior to Univision, Conde served as the White House Fellow for Secretary of State Colin L. Powell from 2002-2003. Before his public service, he worked at StarMedia Network, the first Internet company focused on Spanish- and Portuguese-speaking audiences globally and in the Mergers & Acquisitions Group at Salomon Smith Barney.

Conde is a Trustee of both the Aspen Institute and the Paley Center for Media and a Full Member at the Council on Foreign Relations. He holds a B.A. with honors from Harvard University and an M.B.A. from the Wharton School at the University of Pennsylvania.

Source: NBCUniversal

21st Century Fox, NBCUniversal and The Walt Disney Company announced that they will maintain their respective ownership positions in Hulu and together provide a cash infusion of $750 million in order to propel future growth.

It is the second time that Hulu has called off its sale.  In May there were several rumors about Yahoo! buying the company.

“We believe the best path forward for Hulu is a meaningful recapitalization that will further accelerate its growth under the current ownership structure,” said Chase Carey, President and Chief Operating Officer of 21st Century Fox. “We had meaningful conversations with a number of potential partners and buyers, each with impressive plans and offers to match, but with 21st Century Fox and Disney fully aligned in our collective vision and goals for the business, we decided to continue to empower the Hulu team, in this fashion, to continue the incredible momentum they’ve built over the last few years.”

“As Hulu´s evolution continues, Disney and its partners are committing resources to enable Hulu to achieve its maximum potential,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company.

Launched in 2008, Hulu is now an aggregator of premium online television content from over 400 content partners, and has achieved more than 30 million monthly unique visitors. Hulu launched its premium subscription service, Hulu Plus, in 2010, which has now surpassed four million subscribers after more than doubling in 2012. Hulu achieved revenues of $690 million that same year.

21st Century Fox, NBCUniversal and The Walt Disney Company announced that they will maintain their respective ownership positions in Hulu and together provide a cash infusion of $750 million in order to propel future growth.

It is the second time that Hulu has called off its sale.  In May there were several rumors about Yahoo! buying the company.

“We believe the best path forward for Hulu is a meaningful recapitalization that will further accelerate its growth under the current ownership structure,” said Chase Carey, President and Chief Operating Officer of 21st Century Fox. “We had meaningful conversations with a number of potential partners and buyers, each with impressive plans and offers to match, but with 21st Century Fox and Disney fully aligned in our collective vision and goals for the business, we decided to continue to empower the Hulu team, in this fashion, to continue the incredible momentum they’ve built over the last few years.”

“As Hulu´s evolution continues, Disney and its partners are committing resources to enable Hulu to achieve its maximum potential,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company.

Launched in 2008, Hulu is now an aggregator of premium online television content from over 400 content partners, and has achieved more than 30 million monthly unique visitors. Hulu launched its premium subscription service, Hulu Plus, in 2010, which has now surpassed four million subscribers after more than doubling in 2012. Hulu achieved revenues of $690 million that same year.

Comcast announced that it will buy General Electric (GE)’s entire 49 percent common equity stake in NBCUniversal for approximately $16.7 billion, according to Reuters.

The deal, which is expected to close at the end of the first quarter, will be funded with $11.4 billion of cash on hand, $4 billion of subsidiary senior unsecured notes to be issued to GE, $2 billion of borrowings under Comcast and/or bank credit facilities, and $725 million of subsidiary preferred stock to be issued to GE.

Comcast revenues climbed 5.9 percent to $15.9 billion from $15 billion a year ago on growth in its video, broadband and TV businesses. Operating income rose nearly 13 percent to $3.3 billion.  Comcast also increased its dividend by 20 percent to 78 cents per share on an annualized basis and will repurchase $2 billion in stock in 2013.

GE, meanwhile, said the sale will allow it to return more cash to shareholders. GE’s board increased the size of its share repurchase plan to $35 billion, with $23 billion remaining. GE plans to buy back about $10 billion in shares this year.

Source: Reuters and CNBC