Puerto Rico’s Alex Cora, the Boston Red Sox’s first minority manager in their nearly 120-year history, has emerged as a brand to be recognized and embraced in The Hub.
Posts Tagged ‘MLB’
With World Cup now completed, it’s baseball’s turn to show off its Latino stars in the All-Star Game and associated activities this week in Washington, D.C. Baseball’s Latino numbers are higher than ever, and companies are figuring out the best ways to transfer that star power to marketing strength.
The Los Angeles Dodgers and San Diego Padres will play three games in the “MLB Mexico Series” this weekend in Monterrey. Much like the Puerto Rico Series in April, the Mexico games represent an embracing of the Latino influence on baseball and a signal to marketers that the sport is thriving across Latin America.
Former Golden State Warriors president and current Miami Marlins president of business operations Chip Bowers discussed the team’s challenges with Scout Sports managing partner Michael Neuman at Portada Miami last week. The Marlins are facing a huge rebuild, and have decided to look outside of baseball for a blueprint.
The Minnesota Twins and Cleveland Indians battle in a two-game series at San Juan’s Hiram Bithorn Stadium in this week’s Puerto Rico Series. Talk of MLB’s first expansion since 1998 has been growing, and a strong showing this week can put Puerto Rico in the mix, which would be a huge boon to Puerto Rican companies and other internati
Major League Baseball released demographics of this year’s Opening Day. This year’s numbers have set a record for players from outside the United States, including a strong contingent from Latin American countries.
‘Culture’ was a topic of conversation at last weekend’s SABR baseball analytics conference in Phoenix. Bridging the gap between English and Spanish speakers in the clubhouse can lead to better success on the field, which benefits teams’ marketing efforts as well.
Genius Sports Group Communications Director Chris Dougan will be one of this year’s speakers at Portada Miami. He will discuss Gaming and Gambling with Ben Spoont at the EAST hotel on April 19. This is one of the topics that are changing the future of sports marketing. There will be plenty of questions moving forward as more entities, particularly in the U.S., embrace legal gambling on sports and eSports.
The Yankees’ Gary Sanchez and Astros’ Carlos Correa head the list of Latino players with the biggest Twitter growth. As the social media presence of Latino stars soars, the opportunities for brands to connect increases, with Correa’s Adidas deal a prime example.