CHANGING PLACES LATAM: César Recalde, Luis Barrague, Alma Villanueva…
people change positions, get promoted or move to other companies. Portada is here to tell you about it.
people change positions, get promoted or move to other companies. Portada is here to tell you about it.
After a 7-month large-scale review, Mars Inc. has announced it will consolidate all media buying and planning duties with GroupM by January, 2019. Mars Inc. is one of the biggest advertisers in the world, with an average yearly spent of US $1.5 billion on paid media.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
What: Sony has completed much of its media agency business review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. Why
What: American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively. Why it matters: The assignments
T-Mobile just announced an expansion of its newly acquired Metro PCS to 15 markets, some of them heavily populated by Hispanics in Texas and California.