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Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

César Recalde has been named as MediaCom’s new CEO for Latin America and Caribbean. He takes up the role with immediate effect and will oversee MediaCom’s fast-growing regional network.  César joins from GroupM, where he was Chief Business Development Officer for Latin America. 

 

 

Luis Barrague has been promoted to CEO at Headway, the global marketing tech company that was acquired by Entravision in 2017. He will replace Headway co-founder Martin Kogan, who left the company.

 

 

 

 

 

 

Alma Villanueva is the new Head of Marketing at Grupo Lala. Previously, she was Marketing Manager of Jugos Del Valle-Santa Clara.

 

 

 

 

 

 

Avianca Holdings and Avianca S.A. announce that Anko van der Werff was appointed as Executive President and CEO of Avianca Holdings S.A. and as President of Aerovías del Continente Americano S.A. Avianca. With more than 19 years of experience in the airline industry, his last position was Executive Commercial VP of Aeromexico.

 

 

Alejandro Fishman has been appointed Head of Trading at GroupM Argentina.

 

 

 

 

 

 

Jorge Portugal has been named Director Of Business – Americas at Renault. He replaces Ricardo Gondo, recently promoted to President of Renault Brazil.

 

 

 

 

Lorena Zicker is Amazon Web Services (AWS) new Public Sector Sales Leader-Southern Cone.

 

 

 

 

 

 

Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it.

What: After a 7-month large-scale review, Mars Inc. has announced it will consolidate all media buying and planning duties with GroupM by January, 2019.
Why it matters: Mars Inc. is one of the biggest advertisers in the world, with an average yearly spent of US $1.5 billion on paid media.

Giant CPG conglomerate Mars Inc. has announced the end of a global media review that started in January of this year. The company, which spent US $745 million on paid media in 2017 according to Kantar Media, is consolidating all its media planning & buying duties with WPP’s GroupM.

“This partnership will be a crucial accelerator in our ambition to be quicker, bolder and even more innovative when it comes to meeting our consumer needs,” stated Andrew Clarke, chief marketing and customer officer at Mars. “It brings thought leadership and actionable use of data and insights to meet our media needs.”

The review launched in January and was managed by the Mars Media and Commercial teams, supported by IDComms and Ebiquity. The three agencies that managed Mars Inc.’s media planning duties, MediaCom, Starcom and OMD, were invited to re-pitch for the business, however, the company was looking to consolidate media spend under one agency.

“GroupM created a custom operating model for us which enables us to put data at the heart of our decision making, drive speed at a global, local and campaign level, and use our resources efficiently,” said Mars global media director Rob Rakowitz.

The new arrangement goes into effect on January 1, 2019. MediaCom will retain the business and serve as global media agency of record. The move marks another big win WPP’s GroupM arm, with its agency MediaCom having recently retained Shell’s multi-million dollar account.

Just a few days ago, Mars suspended all YouTube advertising after a Starburst ad was shown before a drill rap video by a group called Moscow 17, reportedly linked to gang violence in London. GroupM’s Chief Digital Investment Officer, Susan Schiekofer, has joined the brilliant speakers of Portada New York; on September 25, she will lead a panel on Inventory Quality and Brand Safety. To hear her expert perspective, click on the banner below.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Adidas

Mediacom, part of WPP and GroupM agency, has won the Adidas US$300 million media account. The appointment puts an end to agency Carat’s nearly 20-year relationship with the brand. Carat had handled media planning and buying for Adidas in the U.S. and U.K. for 19 years. This is a huge win for MediaCom and its holding company WPP.

 

 

 

 

 

  • Constellation Brands

Corona Premier and Corona Familiar – the first major Corona innovations in over 25 years – are already exceeding sales expectations, according to Constellation Brands. The beer marketer is also experimenting with premium refresher Corona Refresca in test markets. Corona Premier and Corona Familiar were launched last March in Constellation Brands´ major Hispanic markets. Corona Refresca, which comes in guava lime and passionfruit lime flavors, is marketed as a “premium spiked refresher” targeting women from 25 through 29 years old. The Svedka seltzer borrows the name of Svedka vodka, which is owned by Constellation. Corona Refresca was recently introduced in a handful of local markets, before deciding to go national, supported by English and Spanish language tv campaigns. Constellation took a similar approach with its new low-calorie Corona Premier brand, which was sold in regional markets before going national this year. The Corona Portfolio is brewed in Mexico by Constellation Brands and imported to the US by the company.

 

 

  • Albertsons

Publix Supermarkets Inc. has entered into an agreement with Idaho based Albertsons to buy three Safeway stores in Florida. Financial terms of the agreement were undisclosed, Abasto has reported. The three locations will continue operating under the Safeway banner until early September and will have grand opening dates with the Publix banners within the fourth quarter of this year.In 2008, Albertsons sold off most of its Florida stores, including 49 stores in a single deal to Publix, but held on to three locations in Altamonte Springs, Largo and Oakland Park. Now, with this deal, Albertsons will have no retail presence in Florida.Publix is Florida’s largest supermarket chain and currently has 1,187 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • California Milk Processor Board (CMPB)

Gallegos United has released its first work for the California Milk Processor Board (CMPB) after winning the account from Goodby, Silverstein & Partners, Mediapost has reported. The new campaign, called “You Can Always Count on Milk,” shows a lack of demographic checkpoints as the brand wants to reflect that today’s market doesn’t need demographic silos in order to be “culturally attune.” The first phase of the new campaign includes TV, with spots both in English and Spanish, as well as a newly redesigned gotmilk.com. The campaign will run across online video, social media, retail point-of-sale, mobile push notifications, and, for the first time, search engine buys to link up with parents seeking questions like “how much milk can I serve my child?” or “is milk healthy for me? “The iconic Got Milk? tagline will continue to be placed at the end of the ads due to its “strong brand equity.”

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

LUNA United, the modern content production agency within the communications group UNITED COLLECTIVE, announced that Adrian Castagna has joined as Head of Integrated Production. In this role, Castagna will propel in-house production to create content with cutting-edge design in response to the needs of today’s client and cultural demands.

 

 

 

 

Nancy Dubuc has been named CEO of Vice Media. Vice co-founder Shane Smith will take a new role as executive chairman. The news was announced a day after Dubuc stepped down from her position at A+E Networks.

 

 

 

 

 

Walt Disney Co. is reorganizing to create a direct-to-consumer and international unit. Kevin Mayer, Disney’s chief strategy officer since 2015, was named chairman of the new unit. The reorganization leaves Disney with four segments. In addition to the new unit, there are Media Networks; Studio Entertainment and a segment that combines Parks, Experiences, and Consumer Products.

 

 

 

 

MediaCom has promoted Kate Rowlinson to new managing director, Worldwide Hubs. She was previously joint managing director of EMEA.

 

 

 

 

 

 

BBC has named Kerris Bright as chief customer officer. In this newly-created role, she’ll be responsible for developing a “closer, more personal relationship” between the organization and consumers, namely license fee payers and those signing in to BBC services, the corporation said.

 

 

 

 

Jesús Chávez has been promoted from SVP of Operations to Chief Operating Officer at Latino digital media company mitú. Based in the company’s Los Angeles headquarters, he reports to CEO Herb Scannell.

 

 

 

 

 

 

Gastón Tourn is the new chief marketing officer of Badoo. He had previously worked at Google for almost 5 years.

 

 

 

 

 

Ogilvy Miami has announced the incorporation of two new creatives that will help expand the firm’s reach in the United States Hispanic market. Uriel Sanchez will take the role of Art Creative Director and Carlos Cervantes Perk will be Copy Creative Director. Both creatives have experience working at Ogilvy Mexico.

 

 

J. Walter Thompson Co. has announced it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to “pursue other interests.”

 

 

 

 

 

Dawn Hudson announced plans to step down from her role as chief marketing officer of the National Football League.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

For prior Sales Leads editions, click here. 

  • Office Depot

MediaCom has been appointed the Office Depot’s media planning and buying agency of record and WPP’s Y&R has been awarded the creative account, according to an initial report by Adweek. Omnicom agency Zimmerman, which was awarded the Office Depot account a year ago, was the incumbent and declined to participate in this most recent review. Office Depot spent US$62 million in advertising in 2016 and US$47 million for the first half of 2017, according to Kantar Media.

 

 

 

 

  • Zappos/Las Vegas Lights FC

Last December, online shoe and clothing retailer Zappos and downtown Las Vegas’ new professional soccer team, the Las Vegas Lights FC, became business partners under a new three-year deal, with Zappos serving as the team’s first presenting sponsor for the front of the Lights’ jersey. Under the sponsorship, Zappos host tailgate parties and is present on the team’s marketing platforms. The Lights are the 33rd team of the United Soccer League. In addition, Las Vegas Lights FC is taking a unique approach to engage with its Latin and Hispanic local market. In an interview with Portada, Steve Pastorino, VP, Corporate Partnerships – ‎Las Vegas Lights FC stated: “Why Las Vegas? We see somewhere in the order of 2.3 million full-time year-round residents in Las Vegas. The city has gone from, call it, 15% Hispanic twenty years ago to somewhere in the 35% range in terms of Hispanic population, and there is a growing technology millennial set here in Las Vegas that is triggered by companies like Zappos. Las Vegas Lights FC is joining USL, the United States’ 2nd division, as an expansion team in one of the country’s most attractive markets, and the club is keenly focused on utilizing its city’s vibrant, Latin-infused identity to win on the field. More importantly to them, though, they seek to tap into all that makes Las Vegas unique, including its strongly Mexican demographics, to create a fantastic experience around the game that the club hopes will quickly make Lights FC the heart and soul of downtown Las Vegas. This goal is apparent in almost every move the club has made so far, including, most recently, their reveal of black game jerseys streaked with the neon colors for which the city is known. Even without a U.S. team in the coming World Cup, the U.S. soccer market is as strong and is growing faster than every other area.

  • The San Francisco Giants

Major League Baseball team The San Francisco Giants has appointed IPG’S 215 McCann as its new advertising agency of record, following a competitive review. The agency will handle all creative duties and will partner with sister agency Casanova//McCann for media planning and buying.

 

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • MiLB

MiLB is expanding its Hispanic marketing campaign nationwide in ’18, according to Sports Business Daily. The return of Es Divertido Ser Un Fan (“It’s Fun To Be A Fan”) as an organization-wide effort this season arrives with the creation of a trophy called the Copa De La Diversion (“Fun Cup”) that will be awarded to the club deemed to have the best Hispanic outreach program during the year. This year’s campaign will involve a series of special theme nights, customized jerseys and hats and temporary nickname shifts that seek to tie into the club’s local Hispanic communities. MiLB has created a three-foot trophy that will travel around to participating clubs this spring and summer. At season’s end, one club will be awarded the trophy based on a combination of fan, MiLB and individual club input. More than 17% of MiLB’s fan base last year was Hispanic.

 

 

  • Bud Light

Bud Light announced a new campaign aimed at going big in Texas in 2018 with multi-faceted programming across the Lonestar state. After launching a regional program in 2017, the brand will take its “Brewed Deep in the Heart” campaign to the next level with an ongoing music partnership with Texas-native musicians Siggno and Josh Abbott Band.The creative campaign, which encompasses out-of-home, TV, digital, and radio commercials in both English and Spanish, along with special edition Texas packaging featuring the Texas Lonestar and a cutout of the state on the tab. A new Texas-specific commercial featuring Houston Brewery employee Hannah Kight, “Stamping Iron” will debut regionally on February 12 and additional TV creative will be launched later in 2018. Additionally, the Texan-pride tabs will feature a cutout of the state on all Texas-edition packaging.

 

 

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Paraguayan agency Lupe has announced the appointment of Ricardo Ovelar as creative manager after Hernán Rodas’ departure. He has 15 years of experience in agencies such as Grey, BBDO Argentina, and Gallegos in the US.

 

 

 

 

 

 

Ogilvy & Mather Colombia has named Juan Pablo Álvarez creative VP. He will share this position with John Raúl Forero, who is also CCO in Latin America.

 

 

 

 

 

 

MediaCom Spain has announced the arrival of Orlanda Aragón as their new performance manager and digital director of Sony PS. She will use her expertise in digital marketing to contribute to client businesses’ growth.

 

 

 

 

 

 

IPG Mediabrands Spain has appointed Pilar “Mapi” Merchante as the new head of analytics and insights for all the group’s clients. She’ll answer directly to IPG Mediabrands Iberia CEO David Colomer.

 

 

 

 

 

Turner Latin America has named Andrés Mendoza executive director of acquisitions. Based in Miami, he will be in charge of content and programmatic acquisition. He will replace Ángel Zambrano, senior VP of content, who worked for the company during 18 years.

 

 

 

 

 

After 30 years at KCET,  journalist Val Zavala has decided to retire, leaving her role as anchor and VP of News & Public Affairs.

 

 

 

 

 

 

Facebook has appointed Eurosport CEO Peter Hutton to lead the firm’s multibillion-dollar drive to secure  rights for live sports streaming. He will start his partnership with the social network after the winter Olympic Games in South Korea.

 

 

 

 

Rubén Correa is now copyeditor and writer for CNN Español at CNN.

 

 

 

 

 

 

Andrés Polo is now Global Head of Innovation & Strategic Partnerships Marketing at Visa. He has over 10 years of experience leading the firm’s digital marketing efforts in Latin America.

 

 

 

 

 

Natura, the Brazilian cosmetics company, has named Agenor Leão Vice President of all Latin American operations. Previously, he was VP of digital technology throughout the region.

 

 

 

 

 

Florian Adamski, the new chief executive of OMD Worldwide, has named Brian Crotty as chief executive of Latam. As the chief position did not previously exist for the region, Crotty will be fulfilling a new role.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Uber

MediaCom has been appointed Uber´s North American media agency. Incumbent Initiative did not defend the assignment. Uber spent an estimated US$70 million on measured media in the U.S. last year, according to Kantar Media.

 

 

  • Jaguar Land Rover

Jaguar Land Rover has selected Dentsu Aegis Network to handle its´ US$500 million global media account following a review. Mindshare was the car maker´s incumbent for 17 years.

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • TurboTax

TurboTax, the tax preparation software to file taxes online, has released four spots, including one for the Hispanic market, as part of its´ latest campaign called “There’s Nothing To Be Afraid Of,” and one of two new TurboTax campaigns launching this month. The fourth spot, in Spanish, explores the legend of the Chupacabra, a mysterious creature that supposedly attacks and drinks the blood of livestock, especially goats. The legend is particularly resonant in Puerto Rico. TurboTax is also preparing to launch a second campaign, also via W+K, themed “Hey, At Least Your Taxes Are Free.” The 2018 campaign was created by Wieden + Kennedy Portland in partnership with multicultural agency Gallegos United.

https://youtu.be/TaldfjkrHy4

  • LendingTree

LendingTree, an online lending exchange that connects consumers with multiple lenders, banks and credit partners who compete for business, has appointed R2C Group as its new media agency following a formal review. Oxford Road was the incumbent. LendingTree spent US$126.56 million on advertising in 2016, according to Kantar Media. R2C will handle media planning, buying and analytics for TV and radio.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • AB InBev

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada following a global media planning and buying review that had kicked off back in March. US incumbent MediaCom has been awarded Mexico and parts of Latin America.Strategic consulting firm MediaLink and media auditor Mediapath assisted with the review process, which was led by the brewer’s global marketing team, based in New York. MediaCom was assigned AB InBev’s media account in Argentina, México, Chile, Uruguay, Bolivia, Paraguay, Puerto Rico, Panamá, El Salvador, Honduras, Guatemala, Dominican Republic & The Caribbean.  AB InBev main brands in the region are Corona, Quilmes, Brahma, Presidente, Pilsen, Paceña and Pilsener. The account will be handled through three main hubs, based in Mexico, Argentina and the Dominican Republic.

 

 

  • LATAM Airlines Group

LATAM Airlines Group has inaugurated its non-stop service between Santiago, Chile and Melbourne, Australia.The carrier becomes the only airline to connect Latin America with the Victorian capital.The westbound flight (Santiago-Melbourne) is over 11,000 km long and will last 15 hours, making it the longest flight in LATAM’s history.The company will operate three flights per week between the two cities.LATAM currently operates seven flights per week from Santiago to Sydney (via Auckland, New Zealand). Each year, LATAM transports approximately 190,000 passengers between Latin America and Asia-Pacific.With the new service, LATAM estimates that it will transport an additional 77,000 passengers between the two continents each year.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

 

  • Finca Flichman

Mídios, the media agency led by Héctor González, has been chosen by Finca Flichman to work on the development of its communication strategies and media planning.

 

 

 

 

 

  • SKYY VODKA

The San Francisco based drink is looking to position the Brand in the Brazilian market with the launch of the first part of its’ latest campaign. The spot and the OOH pieces were created by Artplan. Mark up developed activations and Purple Cow, the digital strategy. Outdoor media pieces are present in San Pablo, Recife, Salvador and Campinas squares.Vice Brasil participated in the project with branded content. SKYY vodka is produced by the Campari America division of Campari Group of Milan, Italy, formerly Skyy Spirits LLC.

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Amazon 

Amazon has launched a review of its global media planning and buying accountAdweek has reported. The review has invited media agencies to pitch for the business. The estimated US$1 billion-plus media services account includes North American and other markets worldwide. Incumbent IPG Mediabrands’ Initiative handles global media AOR, while WPP’s MEC handles U.S. digital media-buying.

 

 

  • Richemont

Luxury-goods giant Richemont has appointed WPP’s MediaCom to handle its US$400 million global media planning and buying business. Publicis Media agencies handled the account.Richemont brands include Montblanc, Piaget, Cartier and Alfred Dunhill.

 

 

  • General Motors

General Motors Brazil has chosen Dentsu Aegis Network to handle both traditional and digital media buying and planning duties in Brazil. The company’s retail account will continue to be handled by Publicis.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Ubisoft

Gaming giant Ubisoft has appointed IPG’S UM to handle media planning and buying duties in USA. UM office in San Francisco, where Ubisoft’s U.S. operations are based, will oversee the account. GroupM handles global media for Ubisoft and that relationship so far continues. Among Ubisoft’s gaming products are the Assassin’s Creed, Far Cry and Just Dance titles.

 

 

 

  • PHD Mexico

PHD, Omnicom Media Group’s (OMG) media agency, is opening a new office in Santa Fe, physically separating the operations of PHD from the rest of OMG. Julián Porras, CEO OMG Latin America, and local authorities like Riccardo Ferraris, and Manuel Arellano, Mexico’s CEO and CFO respectively and Jean Charles Cabrol, General Manager of PHD México, were all present in the opening. PHD is the media agency of well-known brands in Mexico such as Volkswagen Group, Ferrero, Bayer Laboratories, SC Johnson, HP and Bacardí, among others. PHD has around 4,000 employees in more than 80 offices worldwide.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Revlon

Revlon has consolidated its US$400-million plus multi-brand global advertising account with WPP’s Grey and Mediacom. Grey will provide integrated communications services, including traditional and digital advertising and promotion and activation marketing for our brands, including Revlon, Elizabeth Arden, Almay, CND, Cutex, Sinful and many of our key fragrance brands, including Charlie, Britney Spears, Curve, Tapout and Elizabeth Taylor. Mediacom was already handling Revlon brand in the U.S. Now, the agency will have its duties expanded to become global media planning and buying agency of record across all brands.

 

 

  • Michelin

French tire manufacturing Michelin has awarded Havas Media its global media business following a competitive pitch. Incumbent MediaCom participated in the review, AdWeek reported. Michelin spends and around US$100 million annually on ads globally and more than US$25 million in the U.S. Havas will handle media planning and buying duties for all of the company’s major markets including the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.

 

 

 

 

  • UBER

Uber app has released its new campaign for Latin America, in which the brand highlights the reasons why more and more people decide to become Uber drivers. The campaign “Manera Diferente” was created to be broadcasted on TV and seeks to portray the potential of becoming a Uber driver. In addition, the app will launch a series of videos that will compile the best moments of different testimonies. Uber’s creative team was inspired by quantitative surveys conducted among drivers and users of the company to develop the campaign. The campaign will include pieces for radio, print, out of home and digital strategy, fully integrated with differentiated formats such as dynamic videos, in-app programmatic media and vertical video formats.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

 

  •  InterContinental Hotels Group / Crowne Plaza

InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, announces the opening of the new-build 155-room Crowne Plaza Puebla hotel, marking the brand’s arrival to this important Mexican city. With an investment of more than US$17 million by Consorcio Hotelero GR5, S.A. de C.V., the hotel is the first property to open in Mexico under the Crowne Plaza Accelerate brand transformation. The Crowne Plaza Puebla hotel is located at Blvd. Hermanos Serdán 794, Col. San Jerónimo Caleras, Puebla. IHG has hotels in nearly 100 countries, with 225 hotels and 38,133 rooms throughout Mexico, Latin America and the Caribbean. With roots in Latin America, IHG’s first InterContinental hotel opened in Belem, Brazil in 1946.

 

 

 

  • Hyatt

Hyatt Hotels Corporation in conjunction with LATAM Hotel Corporation and GHL Hotels, announced the opening of Hyatt Centric Guatemala City, the brand’s first hotel in Central America. Hyatt Hotels Corporation, a global hospitality company, has a portfolio of 13 premier brands, including 708 properties in 56 countries.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Jack in the Box

Jack in the Box, a West Coast fast-food chain,  has launched a media review.The review is part of Jack in the Box’s commitment to regularly evaluating resources, partners and vendors. Horizon Media (HMI), the incumbent agency for 15 years, will be participating in the review process.Jack in the Box spent nearly $92 million on measured media in 2016 and $24.5 million in the first quarter of 2017, according to Kantar Media.

 

 

  • Pan-American Life Insurance Group

Pan-American Life Insurance Group (PALIG) announced that it has acquired Hola Doctor Inc. (HolaDoctor), the digital provider of health and wellness solutions for Hispanic audiences. The acquisition is a significant strategic initiative by PALIG that both expands its presence in the U.S. Hispanic market and strengthens its position as a healthcare leader in Latin America. Terms of the deal were not disclosed.Over time, PALIG will be able to develop individual life, accident, and health insurance products tailored to the U.S. Hispanic market that can provide complementary benefits to those products already offered through HolaDoctor’s insurance brokerage unit.HolaDoctor will operate as a wholly owned subsidiary of Pan-American Life Insurance Group with a significant level of independence, although teams from both organizations will share expertise, product assets, and resources to grow the business. The acquisition is not expected to affect employment at Pan-American Life or HolaDoctor.

  • Siemens & FC Bayern Munich

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Teasdale Latin Foods

Teasdale Latin Foods (“Teasdale”), a national provider of private label and branded Hispanic foods to the retail, food service and wholesale channels and majority owned by private equity firm Snow Phipps Group, announced that it has acquired Rudy’s Tortillas (“Rudy’s”), an independent provider of high quality tortillas and chips into the foodservice channel.   The terms of the acquisition were not disclosed. The transaction advances Snow Phipps’ strategy of building a comprehensive Hispanic foods platform diversified across product, customer, channel and geographic exposure, and further enhances Teasdale’s national footprint in the Hispanic foods category, specifically within the attractive bakery and foodservice channel.  With the acquisition of Rudy’s, Teasdale Latin Foods is able to provide an entire suite of private label and branded Hispanic food products to a diverse customer base across a variety of channels including retail, foodservice, wholesale, industrial and international. Rudy’s will continue to operate as a division of Teasdale Latin Foods with the existing management team continuing on with the business.Rudy’s is the fourth follow-on acquisition that Snow Phipps has completed in partnership with the Teasdale management team since Teasdale was acquired in October 2014.   Teasdale Latin Foods brands include Teasdale®, Casa Fiesta®, Viva Mexico®, Mexene®, D.L. Jardine’s®, 7J® and Sontava!

  • McDonald’s

McDonald’s is launching a review and seeking to consolidate its local U.S. creative accounts, AdAge reports.The review will be handled by Select Resources International and will include both current roster agencies and new agencies, who will begin pitching on July 17. We Are Unlimited, the dedicated creative agency Omnicom launched to service the client last November, is undergoing some changes. Other agencies working on regional McDonald’s accounts are Zimmerman Advertising, Doner, H&L Partners, Stern and Bernstein-Rein.All media duties have been moved to Omnicom Group’s OMD. OMD was already McDonald’s media agency at the national level. McDonald’s was the 33rd largest U.S. advertiser last year, with spending up 1.5% to nearly US$1.46 billion, according to the Ad Age Datacenter.

 

 

  • PSA Group 

PSA Group, the second largest car manufacturer in Europe and owner of  Peugeot and Citroen, has appointed WPP”s MediaCom to handle global media duties. PSA Group spends aaround US$1 billion annually on ads.

 

 

Ogilvy Mexico & Miami have  signed a strategic joint-venture agreement with Miami based MARCA.  The agreement will further extend Ogilvy’s US Hispanic service offering and strengthen MARCA’s current capabilities in digital, social media, and analytics. The partnership was announced by Tony Nieves, President, MARCA and Horacio Genolet, CEO of Ogilvy Latina.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Lego

Toy manufacturer the Lego Group has launched a review of its global media planning and buying business, according to AdWeek. Lego might be looking to consolidate its media duties into one agency network. Starcom is the US incumbent since 2000.

 

 

 

 

 

  • Elizabeth Arden

WPP’s MediaCom has won  global media duties for Elizabeth Arden, effective July 1. PHD was the incumbent. Arden spent an estimated US$22 million on ads in the U.S. last year down from US$27 million in 2015, according to Kantar Media. Global figures weren’t available but most of the client’s ad expenditures are earmarked for the U.S., per sources. MediaCom is the media agency for Revlon, which purchased Elizabeth Arden last year for US$870 million. The client decided it made business sense to consolidate the accounts under one agency.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • MEC/ Maxus

WPP’s media buying unit GroupM has merged media agencies MEC and Maxus to cut costs, since the two agencies have overlapping capabilities. There isn’t a name yet to the firm that will be led by MEC CEO Tim Castree. GroupM will invest the savings from the merger to expand digital agency Essence, which GroupM acquired in 2015, into a data-driven full-service media shop. Essence will be able to apply digital and addressable techniques to traditional media channels like TV, out of home and radio. The Maxus and MEC merger follows similar moves at other major agency  holding companies to streamline commoditized media buying services.

 

  • Grupo Axo

Grupo Axo, a leading multi-brand retailer in Mexico, announced that General Atlantic, a leading global growth equity firm, has agreed to make a strategic investment in the Company. As part of this transaction, Alsea, a leading Mexican multi-brand restaurant operator, will be fully exiting its position in the Company. The transaction is subject to customary closing conditions and authorization by the Mexican Antitrust Commission.Grupo Axo is one of the largest and fastest growing retailers in Mexico, operating over 500 retail points of sale and more than 3,100 wholesale points of sale in department stores. The Company owns the exclusive rights to commercialize more than 20 leading international brands in Mexico, under licensing agreements and joint ventures. Grupo Axo owns and operate Promoda, the leading off-price retailer in Mexico with 140 stores.Grupo Axo intends to drive its next phase of growth by enhancing its retail footprint through its licensed brands, bringing more internationally prominent brands to the region, and continuing to expand its off-price business’s, Promoda’s, reach to consumers. In conjunction with General Atlantic’s investment, Luis Cervantes, Martin Escobari and Andrew Ferrer will be joining Grupo Axo’s Board of Directors. General Atlantic has deep regional expertise across Latin America, with current regional investments in Clip, Despagar.com, Ourofino, Pague Menos, SAS, Sanfer, and XP Investimentos.

 

  • Nestle

Swiss-based food company Nestle SA is creating thousands of jobs and investing in new factories in Latin America as it looks to tackle social issues and shore up its position in one of its strongest marketsThe initiative follows a similar project carried out by Nestle in Europe in recent years, where some countries are just beginning to recover from a youth unemployment crisis.The company employs some 60,000 people in roles ranging from factory operatives to veterinarians in Latin America.

 

 

 

  • Cargill

Cargill Inc. has acquired a leading chicken company in Colombia, marking its foray into that nation’s protein market.The Minnetonka-based agribusiness giant announced Thursday the purchase of Pollos El Bucanero S.A. — or Bucanero Chicken — for an undisclosed sum. The company is a consumer brand, selling packaged chicken and processed meats in retail stores and through food service ­channels.Bucanero has been in the chicken business for more than 30 years and has grown quickly. Cargill appointed Jorge Ivan Duque, who has spent 12 years working in the poultry sector in Central America and Colombia, as general manager of its Pollos Bucanero business.It will operate under Cargill Protein Latin America, which has businesses in Costa Rica, Guatemala, Honduras and Nicaragua.Bucanero, which sources from more than 170 farms across Colombia, employs about 5,000 people in the country. These employees bring Cargill’s total workforce in Latin America to 35,000 across 14 countries.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Sprint

Sprint Corp. has moved its US$700 million media account from Publicis Groupe‘s Mediavest Spark to independent media agency Horizon Media following a review that kicked off in January. The telecom giant also held a cretive review last year, when it selected Droga5 as its creative AOR. Sprint spent around US$700 million on U.S. media in 2016, according to Kantar Media. Mediavest | Spark was handling the assignment since 2011. Sprint’s multicultural and Hispanic business will now be run, according to Portada’s Interactive Database of Corporate Marketers and Agency Executives, by Karina Dobarro,VP Managing Director, Multicultural Brand Strategy, and Jerly Marquez, Director, Multicultural Brand Strategy, who both lead Horizon’s multicultural business. Oscar Meza, Manager – Hispanic Media and Community Relations Sprint, confirmed the agency will handle Sprint’s multicultural business and added: “We are still working on the transition and will know more down the line who will handle what areas.”Also, Miami-based agency Alma DDB won Sprint’s Hispanic Creative business in 2015.

  • Mitsubishi

Mitsubishi Motors has launched a creative review for its U.S. advertising business. Incumbent 180LA will not participate.The review will not affect Omnicom’s PHD, which has handled media planning and buying for Mitsubishi since 2004.Mitsubishi reported a US$1.6 billion loss for fiscal year 2016.Mitsubishi Motors North America spent approximately US$95 million on measured media in the U.S. in 2016, according to the latest numbers from Kantar Media. That total marked an increase over its US$82 million 2015 budget.

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • MEC/ Maxus

WPP’s media buying unit GroupM has merged media agencies MEC and Maxus to cut costs, since the two agencies have overlapping capabilities. There isn’t a name yet to the firm that will be led by MEC CEO Tim Castree. GroupM will invest the savings from the merger to expand digital agency Essence, which GroupM acquired in 2015, into a data-driven full-service media shop. Essence will be able to apply digital and addressable techniques to traditional media channels like TV, out of home and radio. The Maxus and MEC merger follows similar moves at other major agency  holding companies to streamline commoditized media buying services.

  • Elizabeth Arden

WPP’s MediaCom has won  global media duties for Elizabeth Arden, effective July 1. PHD was the incumbent. Arden spent an estimated US$22 million on ads in the U.S. last year down from US$27 million in 2015, according to Kantar Media. Global figures weren’t available but most of the client’s ad expenditures are earmarked for the U.S., per sources. MediaCom is the media agency for Revlon, which purchased Elizabeth Arden last year for US$870 million. The client decided it made business sense to consolidate the accounts under one agency.

 

 

 

  • Carnival Cruise Line

Carnival Cruise Line is looking for a new U.S. creative agency for the first time since 2008. AOR Arnold Worldwide was the icumbent for 9 years.Carnival Cruise is the most popular brand owned by parent company Carnival Corporation, which employs several agencies. The change won’t affect the brand’s relationship with Omnicom’s PHD, which won the global buying account last year. According to Kantar Media, Carnival spent less than us$27 million promoting its biggest brand last year. 2008 estimates pegged the value of the account at us$70-80 million.

  • Lego

Toy manufacturer the Lego Group has launched a review of its global media planning and buying business, according to AdWeek. Lego might be looking to consolidate its media duties into one agency network. Starcom is the US incumbent since 2000.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

What:Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
Why It Matters: The company owns eight agencies spanning all major holding companies to handle media operations in more than 50 countries. The number of agencies that the company aims to globally consolidate has not been determined.

descarga (4)Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its’ US$2 billion global media assignment.

WPP’s MediaCom, the current US incumbent, has held the account since late 2014. Globally, the company has eight agencies from the six major groups — Mediacom, WPP, Publicis, Omnicom, Interpublic, Havas and Dentsu — spanning all major holding companies to handle media operations in more than 50 countries. AB InBev is inviting the six major holding companies to put together teams to pitch the assignment.

Media Link is the company’s search consultant, while Media Path will handle auditing.The review will be led by the brewer’s global marketing team, which is based in New York. The process, beginning in April, is expected to close by the second half of this year.

The review comes several months after AB InBev acquired SABMiller for US$103 billion. AB Inbev is the 20th-largest U.S. advertiser. The brewer spends an estimated US $624 million on ads in 2015 and about US $695 million from January through November 2016 in the US, according to Kantar Media. Globally, the company spends upwards of US $2 billion a year annually on ads in more than 50 countries around the world.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 347-840-1311 or e-mail her at silvina@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • BRP

uS7ZQTp3_400x400Quebec-based BRP, Ski-Doo snowmobiles and other recreational products maker, has appointed MediaCom for North American planning and buying duties. BRP spends an estimated US$50 million annually on ads. Incumbent was Geometry, also part of WPP. MediaCom will manage the BRP account from its Quebec office. BRP went public in 2013 and sells products in over 100 countries worldwide.

 

 

 

 

  • Sling TV

descargaOTT Sling TV is introducing  Latino-focused regional programming packages. Sling Latino also debuted pricing and packaging changes across its Spanish-language service.The new CARIBE package features programming from CUBAMAX TV and WAPA América, including novelas, movies, comedies, variety shows, children’s programming and music videos from Cuba, Puerto Rico and coming soon, the Dominican Republic. Sling Latino is also introducing simplfied pricing. All Sling Latino packages are now available as standalone packages for $10 per month and customers who subscribe to Best of Spanish TV may add any regional Sling Latino pack for $5 more per month. In addition NBC Universo is joining the best of Spanish-TV package.

 

  • Old Spice

cyh17CHk_400x400Old Spice launched it’s “Smell ‘Em Who’s Boss” marketing campaign, developed by Wieden+Kennedy (Portland), which humorously illustrates through four spots the “transformational” powers of Old Spice Swagger and Desperado scents, as well as Old Spice Hair (Shampoo) – putting guys in the driver’s seat of pure unadulterated confidence. As the scent of confidence, anything is possible with Old Spice.Two of the four spots featured on the campaign seek to target Hispanic millennials and introduces the first Mexican actor to be featured in an Old Spice spot, adding to the brand’s famous cast of characters who have appeared in its advertising throughout the years and have become viral sensations. Alberto Cardenas will be gracing the airwaves this summer, representing favorite Old Spice new scent Desperado in the spots titled “Standoff” and “Perfect Ending.”Old Spice spots below:

Standoff”:

Perfect Ending

 

 

  • Hennessy

descarga (8)Hennessy, the world’s #1 Cognac, has announced “Harmony. Mastered from Chaos.” –a new campaign that brings to life the multitude of complex variables that are mastered by human touch to create the brand’s most harmonious blend, V.S.O.P Privilège. Set to launch June 30th, the campaign showcases the absolute mastery exuded at every stage of crafting this blend. This first campaign in over ten years also offers a glimpse into the inner workings of Hennessy’s mysterious Comité de Dégustation (Tasting Committee)—perhaps the ideal example of Hennessy’s mastery—that crafts the same rich, high quality liquid year over year. Narrated by Leslie Odom, Jr., the campaign features 60, 30 and 15 second digital spots and an interactive digital experience, adding another vivid chapter to the brand’s .Hennessy’s Comité de Dégustation is a group of seven masters, including seventh generation Master Blender, Yann Fillioux, unparalleled in the world of Cognac.  “Harmony. Mastered from Chaos.” will be supported by a fully integrated marketing campaign including consumer events, retail tastings, social and PR initiatives. Consumers will be able to further engage with the brand through the first annual “Cognac Classics Week” hosted by Liquor.com, taking place July 11-18 to demonstrate the harmony that V.S.O.P Privilège adds to classic cocktails. Kicking off on Bastille Day in a nod to Hennessy’s French heritage, mixologists across New York City, Chicago, and Los Angeles will offer new twists on classics such as the French 75, Sidecar, and Sazerac, all crafted with the perfectly balanced V.S.O.P Privilège.Havas is the media buying agency behind this campaign.“Harmony. Mastered from Chaos.” is a campaign designed to engage consumers of fine spirits, so by definition it is intended to be inclusive, and appealing to consumers of all backgrounds.  The digital channels on which this campaign will run cover various areas of interest and multicultural audiences.

 

  • Crystal Pepsi

CmSO4GEW8AE3f_mCrystal Pepsi is coming back to store shelves nationwide in 20-ounce bottles for a limited time at major retailers starting July 7 in Canada and Aug. 8 in the U.S., according to PepsiCo.Crystal Pepsi will be available for eight weeks.Crystal Pepsi’s marketing campaign will lean heavily on 1990s culture.On a special website, PepsiCo on July 7 will release a video game called “The Crystal Pepsi Trail, “Adage reports. The game is Pepsi’s take on the classic computer game “The Oregon Trail.” The game challenges players to take a covered-wagon journey westward and dodge pitfalls. ” The game is meant to connect with soda drinkers who might have played it in the 1990s. While no TV ads are planned, Crystal Pepsi will be supported by an extensive paid media campaign on digital channels. The lead agency on the campaign is Barbarian Group.

 

 

 

 

  • Mr. Clean by P&G

Procter & Gamble's new commercial for Mr. Clean features a jingle from the 1950s.Procter & Gamble Co. has launched a new ad campaign with a 1950s  jingle that has been remixed to tout the effectiveness of the Cincinnati-based company’s Mr. Clean brand.The effort is made to introduce a new generation of consumers to the all-purpose cleaner through television commercials featuring the jingle. P&G revealed the new Mr. Clean ad on Friday with the social media tag #FlashbackFriday.For the new ad, just a few words have been added in the lyrics, which now focus on the product’s ability to clean every room rather than every thing.

https://youtu.be/K9lsVoxfOzc

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Orangetheory Fitness/Mexico ::: Turismo Marruecos – Mindshare ::: Arredo – Maxus  ::: Mars – Mediacom :::

Click here for previous Latam Sales leads editions

  • Orangetheory Fitness/Mexico

orangetheory-U.S. firm Orangetheory Fitness has expanded into the Mexican market to compete with companies like Sports World and Sport city. In late November, the company will open its first studio in Magnocentro square at the Interlomas section close to  Mexico City. The company is also planing to open 10 studios in Mexico City and the metropolitan area over the next three to five years, starting in November 2015. Orangetheory Fitness originated in USA and has about 300 gym centers and over 200,000 members worldwide, most of whom are located in the US market and a small percentage in Canada, UK, Australia and Colombia. Read more.

  • ARREDO/ Argentina

77689a8fcc2e29db2b1c3961e4018735_400x400Maxus Argentina, GroupM media agency,WPP media agency holding, has been  chosen by Arredo, as its new media agency. Maxus will be offering the new client media planning and buying services for its entire line of products. Arredo is a national company of design, development, manufacture and marketing of household items.

 

 

  •  Turismo Marruecos

descarga (4)The Moroccan National Tourist Office has chosen Mindshare as its media agency in Spain, for its advertising campaign in 2015 and following years. In fact, the agency has already launched a campaign in radio, tv, magazines and outdoor to promote the actions of the office in October 12.

 

 

 

 

  •  Mars/LatAm

descarga (5)Mars has appointed MediaCom to handle media in Latin America following a pitch. Starcom, Initiative, OMD and Havas Media, which were handling the account, also participated. This appointment strengthens the food and beverage company relationship with MediaCom, which since January is in charge of the planning business globally.

What: American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively.
Why it matters: The assignments are global.The accounts were held by McCann Worldgroup agencies McCann Erickson and TM.

descarga (1)American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively. The appointments were made following formal review in which CP+B and GroupM’s MediaCom defeated rival pitches from IPG, Publicis Groupe and Omnicom Group. The assignments are global.

The incumbent agency was TM, part of Interpublic’s McCann Worldgroup. TM had serviced the account since the early 1980s and did not defend the account. Instead, Martin Agency, also part of IPG, pitched the business.

American Airlines spent about US$30 million on ads last year, according to Kantar Media, and that number is likely to increase as the airline has just absorbed U.S. Airways. It seems that I order to complete its merger with domestic rival US Airways, AA is investing more than US$2bn in integrating IT systems and renewing its product and customer experience. In addition, the company is carrying out a fleet renewal, which the airline claims will give American the youngest fleet of its network competitors.

“We want to capture the enthusiasm and passion our employees have for the future of the airline and deliver that message to our customers with a genuine and unique campaign. We think our employees and our customers will be proud of how CP+B and MediaCom work with us to present American’s brand in the coming years,” said Fernand Fernandez, the A.A’s vice president global marketing.

“From the very start, CP+B and MediaCom showed a clear understanding of American’s assets and opportunities, and it all starts with our 100,000 employees,” added Fernandez.

What: American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively.
Why it matters: The assignments are global.The accounts were held by McCann Worldgroup agencies McCann Erickson and TM.

descarga (1)American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively. The appointments were made following formal review in which CP+B and GroupM’s MediaCom defeated rival pitches from IPG, Publicis Groupe and Omnicom Group. The assignments are global.

The incumbent agency was TM, part of Interpublic’s McCann Worldgroup. TM had serviced the account since the early 1980s and did not defend the account. Instead, Martin Agency, also part of IPG, pitched the business.

American Airlines spent about US$30 million on ads last year, according to Kantar Media, and that number is likely to increase as the airline has just absorbed U.S. Airways. It seems that I order to complete its merger with domestic rival US Airways, AA is investing more than US$2bn in integrating IT systems and renewing its product and customer experience. In addition, the company is carrying out a fleet renewal, which the airline claims will give American the youngest fleet of its network competitors.

“We want to capture the enthusiasm and passion our employees have for the future of the airline and deliver that message to our customers with a genuine and unique campaign. We think our employees and our customers will be proud of how CP+B and MediaCom work with us to present American’s brand in the coming years,” said Fernand Fernandez, the A.A’s vice president global marketing.

“From the very start, CP+B and MediaCom showed a clear understanding of American’s assets and opportunities, and it all starts with our 100,000 employees,” added Fernandez.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Metrogas – Global Mind ::: GSK – PHD, Mediacom ::: Quilmes – Y&A ::: Hyatt Hotels Corporation ::: Fiat Mexico- agency MADE:::

Click here for previous Latam Sales leads editions

  •  Metrogas/ Argentina

descarga (4)Metrogas, a natural gas company supplier in Argentina, has selected Global Mind as its media agency. The agency will be responsible for managing the company’s communications through digital media. Global Mind has already begun working on a carbon monoxide prevention campaign. Metrogas joins the agency’s portfolio which includes brands such as Peugeot, Tarjeta Naranja, Epson and YPF, among others.

  • GSK/global

4f04e6a303341df5bbe81beafdf29f33_biggerGlaxoSmithKline, Pharma and consumer-health giant, has awarded its global media agency account, including part of GSK’s recently added Novartis health and vaccine business, to incumbents PHD and Mediacom.Incumbents for GSK and Novartis were invited to pitch for the more than US$600 million combined media business in the latest review, which followed the completion of GSK’s deal with the rival pharma giant. The deal granted GSK a 63.5% stake in a US$10 billion global joint venture, combining both companies’ over-the-counter consumer health-care operations. As part of the pact, GSK also acquired the bulk of Novartis’ global vaccines business and sold its oncology portfolio and rights for future products to Novartis.

  • “Ni más ni menos”/ Argentina

descarga (5)Quilmes beer brand has released its new commercial “Ni más ni menos” (“nothing more nor less”) created by the agency Y&A. The spot seeks to encourage young people to use the figure of the “designated driver.” It is the fifth piece that the company prodeces under the brand claim “If you drank, do not drive.” The spot, which already aired on television, can also be seen in Quilmes social networks: the Facebook Fan page, Facebook.com/quilmescerveza; Twitter, Quilmes_Cerveza; and the official YouTube channel of the brand, youtube.com/ Quilmes120Argentina.

  • Hyatt Hotels Corporation

UMVZTc4y_biggerHyatt Hotels Corporation and LATAM Hotels Corp have announced the opening of Hyatt Place Tegucigalpa, the first Hyatt Place hotel in Honduras located in the capital city of Tegucigalpa. The hotel brings the Hyatt Place brand’s intuitive design, casual atmosphere, and practical amenities, such as free Wi-Fi and 24-hour food offerings, to the Central American country.Hyatt Place Tegucigalpa is the first of five Hyatt Place hotels that are set to open in Central America over the next three years under the relationship with the hotel owners LATAM Hotels Corp. Upcoming Hyatt Place hotel openings include locations in Managua, Nicaragua; Guatemala City, Guatemala; San Salvador, El Salvador; and a second hotel in Honduras in San Pedro Sula. Currently, Hyatt Place hotels in Latin America and the Caribbean are located in Costa Rica, Panama, Mexico, Chile, and Puerto Rico.Located in the financial center of the city

  • “R is for Respect” 

MADE, the ad agency led by Yosu Arangüena and Cristian Rocha, has presented the campaign R is for respect for the launch of the FIAT SPORTING line. The new series consists of three models: F500 Sporting, Sporting Palio and Uno Sporting.Under the concept R is for respect, the agency developed a campaign that highlights the logo “R” that is common denominator in all three models of the line. MADE reinforced the spirit and the sporty design of the new Fiat presentations. Creativity announces the different personalities of each of the models while emphasizing respect that arouse in everyone.MADE works with Fiat for its launches in Mexico since 2014. FIAT SPORTING line is an innovative concept for signing, a line that commands respect and a new side of Fiat.

https://youtu.be/Z5XKC0boVpg