Of the US $31bn of additional advertising spend expected in 2014, almost 60% (US $10bn) will come from North America and Emerging Asia (US $8.5bn),according to Magna Global, IPG mediabrands´ global media strategy unit.
InternetQ, provider of mobile marketing and digital solutions for mobile network operators and brands,has reached an agreement to acquire Mexican mobile marketing, television and radio content provider UpMobile.
Advertising and marketing agency Grey Group has wrapped up an agreement to acquire a majority stake in Circus Peru S.A., the largest independent advertising agency in Peru, for an undisclosed sum. Grey Group belongs to holding global communications services company WPP.
Gol TV has added new talents to reorganize its marketing team for Latin America. The firm has specifically reinforced its´ football programming, which will have a regional presence through a signal available in all markets.
Global ad spend will increase by 5.6% at current prices in 2014, according to Warc. ZenithOptimedia, however, predicted a 5.4% growth for 2014.The FIFA World Cup is believed to be one of the main drivers of this growth estimated for 2014. The FIFA World Cup will boost this global ad spend approximately by US $1.5bn this year and especially in Latin America, where it may add US $500m to the region ad market.
The 2014 FIFA World Cup has already started. Soccer apps accounted for 59 per cent of impressions from sports applications according to Millenial Media . Android devices account for 73 per cent of impressions in Brazil, while 19 per cent are from iOS devices.
IPG Mediabrands has announced the launch of Rally in Latin America, the largest social media agency in the region.
Below is the list of the Brand Marketers and Agency executives who are going to lead the speednetworking Tables, one of the most popular functions at the Portada Latam Summit . Make sure you meet them! If you have not registered to #Portadalat yet, do so at the special online promotional price!
DataXpand , the Latin American Audience Data Marketplace has selected Lotame , the independent data management platform (DMP), to power its data marketplace.
DataXpand , the Latin American Audience Data Marketplace has selected Lotame , the independent data management platform (DMP), to power its data marketplace.
Global trends for 2014 agreed that the rise of mobile devices in communication strategies, advertising, marketing and media, and the expected numbers, it seems to have come up short according to several studies on the mobile market in Latin America, display here.
Programmatic buying of digital media is a system for placing digital advertising that is gaining ground in the U.S. and is just becoming known in
Latin American countries need to narrow the digital gap and pursue a more focused development of mobile content that comprises not only entertainment, but also education, financial services and health. This will be achieved through solid private-sector investments.
Netflix has hired Kari Perez as Senior Manager for Corporate Communications and Publicity in Latin America, Portada has learned. Perez, a former manager at HBO
Huntington Beach, CA.-based Grupo Gallegos has been selected as Latin American advertising agency of record of Toshiba. The account was previously held by Acento Advertising,