Netflix has hired Kari Perez as Senior Manager for Corporate Communications and Publicity in Latin America, Portada has learned.

Perez, a former manager at HBO Latin America, will help Netflix build its brand throughout Latin America. An official announcement has not yet been made. Perez will be based in California and reports to SVP of Corporate Communications Jonathan Friedland.

Prior to joining Netflix, Perez held the Public Relations and Corporate Affairs Manager position at HBO for Latin America since 2009, according to her LinkedIn profile. Prior to that, she was Senior Corporate Relations Associate for Visa Inc. Latin America and Caribbean Region.

Perez initiated her career at a GCI Group, a PR Agency in Mexico City and has more than 10 years of experience in the technology, financial services and entertainment industries.


Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

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