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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Adidas

Multinational sportswear manufacturer Adidas is conducting a global media agency review, according to sources. Dentsu Aegis’ Carat is the incumbent in the U.S. The brand spends about US$300 million annually on ads worldwide, per an estimate by CampaignCarat is expected to defend its assignment.

 

 

 

 

  •  The LEGO Group

IPG Mediabrands’ Initiative has been awarded The LEGO Group global media duties following a pitch process.Publicis Groupe’s Starcom was the U.S. incumbent since 2004.The toy marketer spent around US$85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media.

 

 

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

 

  • Interjet

Interjet’s Toronto and Montreal flights to Mexico City and Cancun just started this summer and already the airline is seeing load factors of close to 70%. The airline wants agents to know that Interjet fares are now in Sabre and Amadeus, and that access through Travelport (parent company of Galileo and Worldspan) “should be ready by early 2018”.Interjet pays 4% on its air-only as well as vacation packages including air, hotel and ground transportation through Interjet Vacations.The airline jumped into the B.C. market with return fares starting at $519. The carrier bills itself not as a low-cost carrier, but as a value carrier. The carrier is also still flying high on its TripAdvisor recognition as a 2017 Travelers’ Choice winner, for best airline in Mexico. All of Interjet’s Canadian gateway flights, from Toronto, Montreal and Vancouver to Mexico City’s Aeropuerto Internacional Benito Juárez, as well as to Cancun International Airport, operate four times weekly.

  • Homewood Suites by Hilton

Homewood Suites by Hilton, part of Hilton’s All Suites portfolio, announced its newest property, Homewood Suites by Hilton Silao Airport. As part of the brand’s expansion in Latin America, the hotel represents a landmark opening as the 55th Hilton hotel in the country and the first new build hotel featuring Homewood Suites’ region-specific prototype.Homewood Suites now has two properties open in Mexico and a growing pipeline of upcoming hotels that includes locations in Dominican Republic and Peru, as well as additional properties in Mexico.The Project was developed and owned by Edco Turismo Bajío and is managed by Hilton.Hilton currently has a portfolio of more than 100 hotels and resorts open and welcoming travelers in Latin America. The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 70 hotels throughout the region, including nearly 30 projects in Mexico.

  • Keep Walking Argentina

Johnnie Walker has developed an exclusive digital piece for Argentina as part of his Keep Walking America campaign. Diageo, leading beverage company worldwide, worked with the R / GA agency and production company El Clan. The spot was mostly filmed in the city of Buenos Aires, with local actors. With this piece, the Scotish Whisky brand aims to connect with the Argentine consumer and inspire them to progress. Today, Johnnie Walker is the world’s best-selling Scottish whiskey brand and its slogan has been adopted and coined around the world to inspire personal progress.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

 

  • McDonald’s

McDonald’s will conduct a review of its US$2 billion global media buying account.The burger chain spends around US$2 billion on media annually world-wide, according to a person familiar with the matter. Incumbent OMD has handled McDonald’s ad-buying business for more than a decade in the U.S. and globally. The agency will be participating in the review. As part of its ad review, McDonald’s said it is moving away from a single global media agency and will instead select a small number of ad-buying agencies to work with globally.

 

 

  • Johnnie Walker

At a time when immigration is at the forefront of cultural conversation, blended Scotch Whisky brand Johnnie Walker is launching a new spot titled “Citizenship*,” which brings attention to the diverse backgrounds that represents the rich fabric of America today. The new creative, which is part of the brand’s ongoing Keep Walking America campaign, showcases the journey to becoming an American citizen. To support this new campaign, Johnnie Walker recently partnered with Wilmer Valderrama. America is a nation built of immigrants, comprised of different backgrounds and cultures and Johnnie Walker is honored to celebrate all citizens who call this country home. Johnnie Walker’s media planning and buying agency is Carat; the brand’s creative agency, Anomaly, developed the spot.

 

 

  • Cubavera

Cubavera, Perry Ellis International’s Latin menswear brand, celebrates Latin culture with the launch of the Wear Your Heritage web series. The campaign focuses on sharing the individual #SoyLatino stories of influential celebrities, athletes and community leaders and unveils what it is that connects them to their Hispanic culture.Much like a guayabera tells a story through its unique linen, colors and embroidery, the journey of each Latino is similarly marked by his/her country of origin and individual path. In honor of this journey, the Wear Your Heritage web series,  connects Latino icons such as famous cuban band Orishas, telenovela heartthrob Erick Elias, Univision’s Chef James, actors Gabriel Coronel, William Valdez and professional baseball players Jonathan Villar and Jose Berrios to their heritage. Throughout the series, influencers will tell the story of their upbringing, cultural background and how they are breaking barriers in their respective industries as Latinos. Stories of each influencer’s journey and childhood memories will culminate with how the Cubavera brand represents the Hispanic journey and lets individuals ‘wear their heritage’. The campaign includes a social component with a call to action for Latinos to share their stories with @Cubavera via the #SoyLatino hashtag.

 

  • Adobe

Software giant Adobe has launched its first U.S. media planning and buying agency review after more than a decade. Goodby Silverstein & Partners, the creative agency of record for Adobe since 2001, will not be affected by the review. The current review is said to concern only media and will therefore not affect GS&P’s creative responsibilities. It is not known which agencies will be competing for the business. Adobe spent about US$55 million on measured media in 2016 and US$27 million in the first half of this year, according to Kantar Media.

 

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Hasbro

Hasbro and NBCUniversal’s Telemundo and social media marketing agency Being Latino have closed an integrated Spanish-language media deal, Mediapost has reported. The deal includes a three-month campaign targeting Latina mothers, using Hasbro’s “Fun with Mom” messaging. The campaign began last October 23, appearing on Hasbro and Telemundo brand channels.Videos of Hispanic social media influencer Evesther will showcase moments with mothers and their children playing together and will highlight Hasbro products including Transformers, Play-Doh, Baby-Alive and Pie Face.The campaign will use the hashtag #MomentosConMamá to amplify social reach and receive additional exposure through NBCUniversal’s Social Synch offering.

 

 

 

  • BMW

German carmaker BMW has launched a review for its U.S. Creative AOR assignment, the has confirmed. KBS is the incumbent and has been invited to defend the account. In 2016, Interpublic Group’s UM retained BMW’s North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.BMW spent around US$200 million on measured media in the U.S. in 2016, according to Kantar Media.

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • HP

NNNNHP has consolidated its US$600 million global media assignment with Omnicom’s PHD, Mediapost reports. PHD is the company’s traditional media agency and now has added the firm’s global digital media assignment. There was not a formal review.WPP’s Essence was the digital media incumbent.

 

 

 

 

  • “Keep Walking México” by Johnnie Walker

descarga (8)The agency La Doble Vida has released its latest campaign for Johnnie Walker called “Keep Walking México”. The agency led by Manuel Camacho won the account five months ago and this is the brand’s first local campaign in five years. Following the electoral effect in the United States, the dollar behavior and the gasoline price, among other factors, Mexicans began worrying about other things and Johnnie Walker has noticed that. The brand found a positive attitude among Mexican consumers regarding those difficulties. The new campaign seeks to stand out Mexican values especially among young Mexicans, inviting them to take the future into their hands and take action, and see all opportunities despite of the crisis. Mexico is one of Johnnie Walker’s five most important countries.The spot was under Daniel García and Manuel Camacho creative direction. In addition, the multiplatform campaign has tv, OOH, content, use of networks and PR. KTBO and Trensetera collaborated as specialized agencies.

  • Jeep

XZQM-mMF_400x400Fiat Chrysler Automobiles NV plans to begin producing a Jeep Wrangler-based pickup truck in late 2019, the head of the Jeep brand said.That truck does not have a name yet, but Jeep head Mike Manley and Fiat Chrysler CEO Sergio Marchionne are considering some historical Jeep names.Jeep will launch a new Wrangler SUV in the fourth quarter this year, Manley said. Fiat Chrysler is spending US$700 million at its Toledo Assembly Complex to retool the north plant to produce the new Wrangler.The Grand Wagoneer could be sold in certain global regions such as the Middle East, China, Latin America and some Asian markets. Analysts expect the luxury Grand Wagoneer will compete with SUVs from brands such as Range Rover.The company expects Jeep this year to exceed its 2016 global sales of 1.4 million vehicles.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • iguama

F3Bi2XF6_400x400Cross-border shopping leader iguama announced it has expanded its online shopping mall operations into Mexico, securing a larger share of e-commerce space which now totals seven countries in Latin America. The launch allows customers in Mexico access to iguama’s online retail partners, which include Overstock.com, Target, Juicy Couture, BCBG and many more.Founded in 2014, iguama, a cross-border shopping mall, offers savings on thousands of U.S. retail brands, while providing a secure cross-border shopping experience. All local customs, taxes and shipping are handled by iguama, removing international barriers from customers and guaranteeing delivery.According to the Latin American E-Commerce Report, Mexico is a leader in e-commerce and has substantial potential for online retail growth, with forecasts of us$11 billion in sales by 2018.

 

 

  • BlueFocus & 24×7 Comunicacao

1442f5aBlueFocus International, a wholly-owned subsidiary of BlueFocus Communication Group, and 24×7 Comunicacao, one of Latin America’s leading PR and communications agencies based in Sao Paolo, Brazil, announced a strategic partnership between the two companies.The partnership consists of co-development of cross-border marketing, business development opportunities and knowledge sharing enabling the companies to provide highly targeted and localized PR, communications and marketing solutions for global brands and organizations in China, Brazil and Latin America. As part of the extensive agreement, 24×7 Comunicacao has also entered into a partnership with BlueFocus eCommerce, a BlueFocus Communication Group company, to deploy eCommerce enablement solutions for Brazilian manufacturers targeting the rapidly growing and expanding Chinese eCommerce market. 24×7 Comunicacao will engage in sales and marketing work to promote the services and serve as the first line of contact with Brazilian companies. BlueFocus eCommerce will conduct all primary China-side web enablement, ecommerce marketing and storefront management while BlueFocus International will provide China market analysis, market entry strategy, PR, communications and marketing services to Brazilian businesses.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Chipotle Mexican Grill

descarga-7Following a 4-month review, Chipotle Mexican Grill has finally appointed agency Venables Bell & Partners for creative advertising duties and agency MullenLowe Mediahub to handle media planning and buying business. Boston-based Mediahub is the global media planning and buying arm of MullenLowe Group, and represents a variety of brands including JetBlue, Netflix, Bose and Shinola, among others. Chipotle spent US$69.3 on advertising and marketing in 2015 according to its annual report for that year. Chipotle will continue its work with incumbent Omnicom’s GSD&M through the duration of its “Ingredients Reign” campaign.

  • KFC

descarga-1Yum Brands’ KFC has appointed Publicis’ Mediavest-Spark to handle its media planning and buying in the United States after a four-month review that began last September. Incumbent WPP’s MEC did not defend. Mediavest Spark will take over all media work on January 30.The assignment includes U.S. media planning and buying across all channels, including digital and social media. Wieden & Kennedy handles KFC’s creative while Edelman handles public relations.KFC spent US$218.8 million on measured media in 2015, according to an Ad Age Datacenter analysis of measured-media data from WPP’s Kantar Media.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Target Corp. / MLS

descarga-2MLS and Target just announced a landmark multi-year agreement that means Target will become the official partner of Major League Soccer beginning this upcoming season. In addition, Target becomes the official jersey/kit sponsor of MLS’ new Minnesota United FC franchise and official Retailer of U.S. Youth Soccer. Target will donate US$75,000 to the U.S. Soccer Foundation, which will support the after school program Soccer for Success.The partnership starts in 2017. Target’s relationship with MLS corresponds with the next phase of the League’s evolution. In 2017, MLS’ 22nd season will include two new clubs (Atlanta and Minnesota), new stadiums (Atlanta and Orlando) and new landmark media rights partnerships in Canada with TSN and TVA Sports. The 2017  MLS season kicks off on March 3. The partnership is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key MLS Events. The deal also includes on-field branding and in-stadium activation rights.

  • Hyundai/Kia

_m06naep_400x400Hyundai Motor America is back for Super Bowl 2017 edition with a new Ad, according to Mediapost. The brand will film a 90-second documentary during the game that will capture some of the best Super Bowl moments. The spot will run in the “post-gun” slot, the first commercial break that immediately follows the conclusion of the game, prior to the trophy ceremony.  Hyundai will also release two teasers during the AFC and NFC Championship weekend. Innocean Worldwide is the creative agency behind the efforts. The brand’s Super Bowl marketing program will also include an on-site activation in Houston at Super Bowl Live. Kia Motors America will also release a Super bowl ad featuring actress Melissa McCarthy. Lexus Super Bowl spot will feature the voice of actress Minnie Driver.

https://youtu.be/p3IPvYaNLuw

  • Chevrolet

xtai37gz_400x400Chevrolet has consolidated multicultural/African American marketing for its main brand with Oakland-based Carol H. Williams Advertising after Brooklyn-based agency SpikeDDB handled that business for more than 6 years. SpikeDDB, partially owned by Omnicom, will no longer work on the main Chevrolet brand but will, however, retain its multicultural agency of record status on Cadillac. McCann’s Casanova has been Hispanic AOR for Chevrolet since early 2014, when the automaker moved its business from LatinWorks.

 

 

 

  •  Johnnie Walker

descarga-9LA-based Latino soul band Chicano Batman and Johnnie Walker are proud to release a reimagined version of the iconic American folk song “This Land Is Your Land,” along with a music video, that is poised to be an inspirational message of hope for modern America. Johnnie Walker first reintroduced the lyrics of Woody Guthrie’s powerful anthem as spoken word with a :60 national TV spot in November 2016, launching the brand’s new campaign, Keep Walking America which celebrates cultural progress and America’s rich diversity. Chicano Batman give a fresh, vibrant sound to the decades-old classic, speaking to a new generation of Americans with the same hopeful messages of positivity, possibility and unity as the original.The song’s music video, created by Anomaly and directed by Ghost + Cow of ALLDAYEVERYDAY Production, takes people on a spirited journey through Chicano Batman’s local Los Angeles community, showcasing the many cultures that have influenced the band and have uniquely shaped our country. The music video can be viewed on the brand’s YouTube channel.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting LatAm consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

Click here for previous Latam Sales Leads editions

  • Aeromexico

Aeromexico, Mexico’s global airline, announced the beginning of a new service on June 1st, 2017 from Mexico City to Calgary, the largest city in the Canadian province of Alberta.With this new flight, Calgary becomes the fourth destination Aeromexico serves in Canada, and its 19th destination in North America.Tourism from Mexico to Canada has grown 65.4% over the last six years, and this figure is expected to grow even more after Canada recently lifted the visa requirement on Mexico.Aeromexico’s new service offers Calgary customers connect to beaches in Mexico, such as Cancun, Puerto Vallarta, Cozumel, Huatulco, Los Cabos and Ixtapa, business cities such as Guadalajara, Monterrey, Mérida, León and Aguascalientes, Mexican Gulf cities such as Villahermosa, Veracruz, Ciudad del Carmen and Tampico, and countries in Central and South America such as Guatemala, Costa Rica, Peru, Colombia.

  • PayU

descargaOnline payment platform PayU has selected agency Trade’s media center to develop its’ new branding, planning, research, media buying and innovation strategies. PayU is currently present in 16 markets in Asia, Central and Eastern Europe, Latin America, the Middle East and Africa. The brand entered the  Latin America market through Pagosonline and DineroMail, both companies with more than 10 years of experience in the eCommerce industry. Fernando de la Torre, new business manager of Trade Argentina, will head the team in charge of the account.

 

  • Johnnie Walker 

bbbDiageo has unveiled a series of limited edition bottle designs for its Johnnie Walker brand, created in collaboration between master blender Jim Beveridge and Polish artist Pawel Nolbert.Launched to capture the festive gifting market, the colourful designs feature on special editions of Johnnie Walker Red Label and Johnnie Walker Platinum Label.The limited editions are being rolled out across 50 markets worldwide – including Europe, Latin America, Asia, Middle East and Africa – at an RRP of US$25.00 for Red Label and US$110.00 for Platinum Label.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

 

 

  • Lexus

descarga-2Lexus has seen sales in the Latin America region rise by 32 percent so far this year. It has been the fastest-growing region for the brand globally over the last two years.Lexus has a single dealership in major cities of Brazil, Chile, Peru, Bolivia and Costa Rica. Temporary stores in Panama and the Dominican Republic will move into proper showrooms by mid-2017.Brazil is by far the region’s biggest economy, which doesn’t include Mexico because it’s part of North America. In 2017, Lexus plans to add a smattering of new dealerships across the region to take advantage of the improving economic climate and the strength of the luxury segment in particular. Peru just opened a second location, and Chile is looking at a second store as well. Argentina, another top economy in the region, recently removed a high luxury tax. That has Lexus looking at a possible launch there.

 

  • Andaz

nnHyatt Hotels Corporation has opened the Andaz Mayakoba Resort Riviera Maya, marking the first Mexico property for the lifestyle brand. The resort features six miles of freshwater canals surrounded by mangroves, lagoons, flora and fauna as well as tropical birds.The 214 open layout guestrooms and suites overlook lagoons, mangrove and resort gardens, the golf course or the Caribbean coastline.

 

  • The Trump Organization

descarga-1The Trump Organization, owned by American president-elect Donald Trump, will remove its brand name from the only luxury hotel in South America that carried it, the Trump Hotel in Rio de Janeiro. The company said on Wednesday that the decision was due to delays in construction. The project costed 333 million reales (US$90 million.)The Trump Hotel, built in Barra de Tijuca, is the property of LSH Barra Empresas Inmobiliarias S.A, a company that is currently under federal investigation. The partnership between the American company and LSH Barra was dissolved by mutual agreement.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting LatAm consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives. 20 new Leads have just been added. GET YOUR 1 WEEK FREE TRIAL! Contact Sales Research Manager Silvina Poirier if you have questions silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Comcast-Xfinity 

Comcast and creative agency Grupo Gallegos launched a bilingual campaign to promote the fact that the Xfinity X1 Voice remote works in both Spanish and English. By saying a command into the remote, consumers are able to toggle between English and Spanish. A TV spot (see below) has the tagline, “beautifully bilingual, como tú,” (beautifully bilingual, like you) .The campaign launched during the 2016 edition of Telemundo’s Latin American Music Awards on October 6 and will continue to run up to the Latin Grammy ceremony this Thursday in Las Vegas ad the last weeks of Univision’s reality show “La Banda” on December 11th. In print the campaign will be activated in the December/January issue of People en Español.

  • Constellation Brands 

latam_database-2Constellation Brands is announcing its most comprehensive arena sponsorship for Corona ExtraModelo Especial and Ballast Point by aligning with Barclays Center. The agreement, which also includes a sponsorship of the Brooklyn Nets, features three individually branded bars at Barclays Center, “official beer” marketing designations and a wide-ranging array of marketing assets.The new marketing alliance between Constellation Brandsand Brooklyn Sports & Entertainment has designated Corona Extra as the Official Import Beer Sponsor of Barclays Center, Modelo Especial as the Official Import Beer Sponsor of the Brooklyn Nets, and Ballast Point as an Official Craft Beer Sponsor of Barclays Center. Highlights of the sponsorship include marketing exclusivity in the imported beer category for Corona Extra and Modelo Especial. Check out today’s feature: An in-depth look into Constellation Brands’ Sponsorship of the Barclay’s Center.

  • Lexus

437718Lexus has announced the Launch of New Music Series and Live Music Showcase “VIDALEXUS Presenta: RPM – Reengineering Popular Music.” VidaLexus RPM is a weekly web series that takes audiences on a musical journey, exploring different Latin music genres. The series follows Latin pop singer Raquel Sofia as she travels to four U.S. cities  – Miami, New York, Chicago, and Los Angeles – to learn more about the types of Latin music that have had a strong a cultural presence in each region. The journey begins November 7 in Miami with Son Cubano, followed by a stop in New York to explore Salsa.  Created and produced by Lexus, RPM is part of an ongoing effort to engage the Latino community and celebrate the diversity of current and future drivers. RPM will be released on ImpreMedia’s network of websites, including LaOpinion.com, LaRaza.com, LaPrensa.com, and ElDiarioNY.com.

Find out who the brand and agency executives behind these campaigns/moves are. Plus detailed contact information on more than 2,000 Corporate Marketers and Agency Executives targeting U.S. consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com.

  • Johnnie Walker

descarga-4Johnnie Walker’s new campaign Keep Walking America celebrates the cultural progress and diversity that represents the fabric of America today through a collection of stories.The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.This spirit of possibility and commitment to progress will inform all Johnnie Walker brand activity, including Flavors of America, a new cocktail program that highlights the stories and cross-cultural backgrounds of the American bartending community. It will feature modern cocktail recipes inspired by the holidays, traditions and authentic cultural flavors that have influenced the diverse group of bartenders involved in the program. Agency Anomaly NY was behind the effort. Carat handles media for Diageo’s Johnnie Walker.

 

  • Delta

htivxr-b_400x400Delta airline is launching its’ first branded campaign for the airline’s SkyMiles program together with its agency DigitasLBi Atlanta, according to Mediapost.  The “Go See With SkyMiles” creative effort includes a video featuring the backs of various people as they walk through landscapes and locations. The voiceover suggests how Delta can make these scenes a reality.   “Curiosity” will be featured on Delta In-Flight entertainment screens, Delta owned social channels, and Delta.com.

  • Kia

descarga-5 Kia will once again advertise in the Super Bowl. The auto brand confirmed that it will return to the game for the eighth straight year when Fox airs Super Bowl LI on Feb. 5. Agency-of-record David&Goliath will handle the creative work.Kia is the first automaker to confirm a Super Bowl ad buy. Toyota, which had appeared in five straight games, is not coming back for Super Bowl LI, which will be played in Houston.In addition to Kia, auto brands that ran 2016 Super Bowl ads included Acura, Buick, Honda, Hyundai, Jeep and Mini.
 

  • Ikea

Ikea U.S. is helping people celebrate Friendsgiving, the meeting where friends gather for a Thanksgiving meal before the actual holiday. Developed with agencies MEC Wavemaker and production company InHouse, IKEA is giving Friendsgiving kits to Uber users in New York City’s five boroughs. IKEA will raise awareness through its owned and paid social channels. Then, riders will be prompted again on November 19 to find the custom IKEA option in the app to request the IKEA Friendsgiving kit. They will receive IKEA dining products and holiday ingredients for six if they are one of the 200 users connected to a car carrying this package between 11 a.m.-2 p.m. ET. Outside of New York City, IKEA is working with food and social influencer Katie Quinn and Oh Happy Day lifestyle blogger Jordan Ferney to share videos (see below) on IKEA’s owned channels that demonstrate how to prepare meals using the kit’s contents.

  • Pizza Hut

ggThis holiday season, Pizza Hut and Xbox have teamed up to bring a new treat to the Pizza Hut Triple Treat Box – the chance to win an Xbox One S, the ultimate games and 4k entertainment system every hour from Nov. 7 through Dec. 24. That’s 1,140 free Xbox One S consoles.In connection with the return of one of its most popular offerings ever, the Triple Treat Box, customers will receive an entry code for a chance to win an Xbox One S and custom Pizza Hut designed red controller, as well as an offer for US$10 off an Xbox One game with each purchase of a Triple Treat Box while supplies last. The tri-level, holiday-themed Triple Treat Box from Pizza Hut will be available starting Nov. 7 for just US$19.99 and includes two medium one-topping pizzas (available on Hand Tossed, Thin N’ Crispy(R) or Pan), an order of breadsticks, a Hershey’s Ultimate Chocolate Chip Cookie and a chance to win holiday fun for the whole family with an Xbox One S and custom Pizza Hut red controller.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives. 20 new Leads have just been added. GET YOUR 1 WEEK FREE TRIAL! Contact Sales Research Manager Silvina Poirier if you have questions silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Sprint

Sprint named Droga5 as its AOR effective immediately. Droga5 will now be responsible for Sprint’s creative, brand strategy, brand positioning and overall brand experience. The account is moving from Deutsch to Droga5. Sprint will continue working with Alma for Hispanic Advertising. MediaVest/Spark will continue to be in charge of media buying and planning.

  • Horizon Media

hi9_kemj_400x400Horizon Media, the privately held media services agency, is launching a dedicated multicultural social solution to help the agency’s clients maximize brand influence through organic engagements, influencer relationships and strategic paid media within the multicultural space. The newly formed practice will be led by Karina Dobarro, VP, Managing Director, and Pedro L. Rodriguez, Director, Social Strategy and Influence, at Horizon Media (Rodriguez used to work at People en Espanol).Horizon’s social practice is comprised of over 30 specialists (including six bilingual specialists), and is fully integrated within the agency’s larger planning teams to strategically leverage social media content and learnings for integrated media campaigns across all facets of the organization. Horizon Media clients include AVON(Media and Offline Media AOR agency), Burger King, and Capital One.The practice is currently available to all of Horizon’s clients.

  • Warner Bros.

9f18050d0286a2477a9103650b803775_400x400Time Warner Inc. has moved Warner Bros.’s US$250 million digital media account from an Omnicom media-buying to Dentsu’ agency Merkle as part of an effort to link up data across Time Warner brands. Omnicom will continue to handle the traditional media part of the account.Merkle also supports HBO. Time Warner brands include CNN-parent Turner and HBO.

 

  • Buchanan’s

descarga-8Diageo Scotch whisky Buchanan’s has released the new Spanish campaign “Es Nuestro Momento” featuring J Balvin on FOX during the World Series. The 30 second spot aired on FOX and FOX Deportes, making this the first time Buchanan’s airs a Spanish-language commercial on national English-language television. “Es Nuestro Momento” is all about celebrating the greatness of the Latin community and the contributions they’ve made to the American culture, and there’s no better way to share this message than on national TV during a historical moment. This demonstrates how J Balvin is being a strong promoter of Hispanic culture and showcases how his music goes beyond borders and cultures. J Balvin is now the first Reggaeton artist to surpass 1 billion views on YouTube.

https://www.youtube.com/watch?v=brQysaG7JFM.

  • Johnnie Walker & Wilmer Valderrama

descarga-9 Johnnie Walker joined forces with Valderrama, celebrated actor, director and activist, to travel to the U.S.-Mexico border to showcase the stories of Americans raised in close proximity to the border and the impact of cross-cultural influences on their personal progress. This journey to the U.S.-Mexico border was part of Johnnie Walker’s new campaign, Keep Walking America, which celebrates the cultural progress and diversity that is shaping the new face of America today. While on the border, Valderrama got up close and personal with the people and places that define this iconic border town. Diageo’s Johnnie Walker whiskies include Johnnie Walker Red Label, Johnnie Walker Black Label, Johnnie Walker Double Black, Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label and Johnnie Walker Blue Label.Imagery and footage from Valderrama’s experience at the U.S.-Mexico border can be viewed at http://www.epklink.com/keepwalkingamerica.

 

  • Welch’s

descarga-12Welch’s has appointed  Interpublic Group’s agency Genuine to handle digital, social and mobile creative, media buying and strategy.Led out of Boston, Genuine has a dozen dedicated staffers on the account, said Chris Pape, founder and executive creative director of the agency. On the media side, Genuine plans on hyper-targeting on social media platforms such as Facebook.

 

 

 

  • McDonald’s

zrf2h3rd_400x400Moroch Partners has been named agency of record for two new McDonald’s markets: the Northeastern Co-ops and the Mid-Kansas Co-ops, the latter of which is the largest Co-op in the U.S., Following a review.  Stern Advertising previously handled both accounts. The Dallas-based independent agency will be responsible for all local marketing and communication efforts – including media, creative, public relations and social media services – for 85 restaurant locations.

 

Find out who the brand and agency executives behind these campaigns/moves are. Plus detailed contact information on more than 2,000 Corporate Marketers and Agency Executives targeting U.S. consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com.

 

  • NEXjet Corporation

descarga-10Agency Grupo Gallegos  has been named creative and strategic agency of record (AOR) for NEXjet Corporation, the full-service jet charter and aircraft management company based in Long Beach, Calif. Grupo Gallegos will be responsible for providing strategic and creative services for NEXjet Corporation, as well as heading up the company’s digital communications through website development and interactive campaign work. The agency will be tasked with targeting high-profile travelers and private aircraft owners looking to charter their jets. NEXjet Corporation is a full-service, jet charter operator based out of Long Beach, Calif. The company was founded in 2007 by John MacMillan and Tom Reed. NEXjet Corporation handles media in-house.

 

  • U.S Census Bureau

sugz1cgb_400x400The U.S. Census Bureau awarded its 2020 decennial census integrated communications contract to Young & Rubicam (Y&R), the global marketing and communications firm.The decennial census takes place every 10 years and is used to determine the number of seats each state is allotted in the U.S. House of Representatives and the amount of federal funds distributed to local communities. Y&R will lead a diverse group of companies, Team Y&R, focused on executing the first-ever digital census designed to efficiently reach every household in the U.S., Puerto Rico, U.S. Virgin Islands, Guam, Samoa, and the Commonwealth of the Northern Mariana Islands.

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 8  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Smirnoff

i7qkU692_400x400Live Nation Entertainment company has announced a global partnership with Smirnoff, which thanks to this strategic deal, will become the official vodka sponsor of 26 music festivals around the world. In partnership with Live Nation, the brand will create experiences that bring artists and fans even more closer through the excitement of being part of one festival. In addition, Smirnoff will develop unique content to share with fans worldwide through social channels related with the brand and festivals including its “Smirnoff Sound Collective”. Taking advantage of this sponsorship, the brand will promote among consumers both inside and outside events, so fans have more opportunities to be part of the Live Nations festivals. Live Nation produces more than 25 festivals in the US and more than 50 worldwide, with exciting artists and diverse audiences in countless musical genres, from electronic dance music (EDM) to alternative, independent, rock and country.

      • Harley-Davidson

1casUGa3_400x400Harley-Davidson has relased its new campaign featuring real riders hanging out in drainage viaducts, doing donuts and wheelies, jumps, ice racing, and dirt racing on Street 750 motorcycles.The new effort includes TV, print ads, online ads, and social media. The broad theme, evoked by the #RollYourOwn social link, is that not only are H-D riders different, but what they do on their bikes is not what you think. The 60-second launch ad shows, among other things, footage of Street 750 dirt and ice racing during the winter and summer ESPN X Games. The ad has double-entendre headlines and Twitter links for each piece of footage: “Man Cave” for the guys in the viaducts; “Fast Tracker” for a racing-tuned Street; “Ice Carving” for the footage of the X Games ice racer; “Hang Over” for a guy doing jumps; and “Morning Donut” for a guy doing donut spins; and black market for what he spelled out on the pavement, US$99, the monthly nut for a Street 750. The ads were co-developed and shot by Minneapolis-based Wolfes LLC. The two TV spots broke March 4 and will continue to air on NCAA Men’s Basketball, as well as on theCHIVE and Heavy.com. Also as part of the campaign, fans and riders are encouraged to share their “Roll Your Own” experiences across Harley-Davidson’s social channels using the #RollYourOwn tag-line.Harley-Davidson also is readying another campaign with partner Marvel, around the forthcoming “Avengers, Age Of Ultron,” which kicks off March 6.

      • Modelo Especial

LOGO_MODELO_2__400x400Modelo Especial, one of the fast-growing beer brand in America, will soon break its first national English-language campaign as it seeks to grow beyond its loyal base of Hispanic drinkers.The campaign, which includes two TV ads, continues a tagline the brand has had in place for a while that encourages consumers to “discover the Especial.” One TV spot describes the brew as a “high-quality, honest beer,” while touting its clear bottle that “shows off its character.”The goal is to introduce the brand to a wider audience. Modelo Especial edged out Heineken, which posted US$739 million in sales after 3% growth during the period.The move comes after Constellation late last year shifted creative ad duties on Modelo from Omnicom’s Goodby Silverstein & Partners to WPP’s Ogilvy & Mather, Chicago. But for the new TV ads, Constellation used a production company that made the ads based on a brand “manifesto” developed by Goodby and La Comunidad, which remains Modelo’s Hispanic agency. Horizon is Modelo’s Media Buying Agency.

 

      • Safelite AutoGlass

97d4ddcd3138c9d40878df3231ad41a9_400x400Safelite AutoGlass, a unit of Belron that operates in all 50 states, has broken off its media planning and buying account and awarded it to Havas Media after a review. Previously, the business had been handled by Ron Foth Advertising, which also creates ads for Safelite, including social media marketing. Foth continues as lead creative agency.Safelite’s media spending totaled nearly US$30 million in 2013 and about US$23 million in the first nine months of last year, according to Kantar Media. The assignment spans traditional and digital media, including social media.

      • Johnnie Walker

imagesJohnnie Walker’s premier Blue Label blend has unveiled a prototype “smart bottle” that enables the brand to send targeted, personalized marketing messages to consumers.Printed sensor tags in the bottle’s label have technology called OpenSense, which uses smartphones’ near field communication (NFC) capabilities.Whether they’ve invested in a bottle, or are simply lingering near one in a store, consumers can read the tags with any NFC-enabled smartphone to see promotional offers, cocktail recipes or branded content.The technology, created by Norwegian printed electronics company Thinfilm with Diageo Technology Ventures, was introduced at the Mobile World Congress in Barcelona.The technology also lets Diageo track bottles’ movements across the supply chain, in stores and wherever it’s being consumed, and detect whether a bottle is open or still sealed.The prototype bottle is the first initiative to come out of Diageo Technology Ventures.

      • Pfizer

ceca9b6e9b2c3af656aad2448e034455_400x400Pfizer has shifted US$100M planning account to Carat. Planning for the company’s brands such as Advil and ChapStick, which are part of its consumer healthcare division, will shift from MDC’s Assembly to Dentsu Aegis’ Carat. Read more.

 

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Join us at PORTADA Mexico!

What: Led by Andres rodriguez, Ariadna Colombia will be Diageo’s new digital agency.
Why it matters: The agency will handle brands Johnnie Walker, Buchanan´s and Smirnoff Ice.

image001Digital agency Ariadna , led by Andres Rodriguez in Colombia, has been chosen to handle Diageo’s brands : Johnnie Walker,    Buchanan’s and Smirnoff Ice.

This partnership kicks off  a new era of innovation and creativity for both companies, thanks to Araidna’s digital offering and the renowned liquor company’s trajectory in the market.

“Receiving Diageo’s greater projection accounts challenge us with overcoming our past achievements, something I am sure we will accomplish with our highly-qualified staff and the vision the client has regarding digital, shared visions, challenges and desire, so definitely  this partnership will give much to talk about,” said Andres Rodriguez.