A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Aeromexico, Mexico’s global airline, announced the beginning of a new service on June 1st, 2017 from Mexico City to Calgary, the largest city in the Canadian province of Alberta.With this new flight, Calgary becomes the fourth destination Aeromexico serves in Canada, and its 19th destination in North America.Tourism from Mexico to Canada has grown 65.4% over the last six years, and this figure is expected to grow even more after Canada recently lifted the visa requirement on Mexico.Aeromexico’s new service offers Calgary customers connect to beaches in Mexico, such as Cancun, Puerto Vallarta, Cozumel, Huatulco, Los Cabos and Ixtapa, business cities such as Guadalajara, Monterrey, Mérida, León and Aguascalientes, Mexican Gulf cities such as Villahermosa, Veracruz, Ciudad del Carmen and Tampico, and countries in Central and South America such as Guatemala, Costa Rica, Peru, Colombia.
Online payment platform PayU has selected agency Trade’s media center to develop its’ new branding, planning, research, media buying and innovation strategies. PayU is currently present in 16 markets in Asia, Central and Eastern Europe, Latin America, the Middle East and Africa. The brand entered the Latin America market through Pagosonline and DineroMail, both companies with more than 10 years of experience in the eCommerce industry. Fernando de la Torre, new business manager of Trade Argentina, will head the team in charge of the account.
- Johnnie Walker
Diageo has unveiled a series of limited edition bottle designs for its Johnnie Walker brand, created in collaboration between master blender Jim Beveridge and Polish artist Pawel Nolbert.Launched to capture the festive gifting market, the colourful designs feature on special editions of Johnnie Walker Red Label and Johnnie Walker Platinum Label.The limited editions are being rolled out across 50 markets worldwide – including Europe, Latin America, Asia, Middle East and Africa – at an RRP of US$25.00 for Red Label and US$110.00 for Platinum Label.
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Lexus has seen sales in the Latin America region rise by 32 percent so far this year. It has been the fastest-growing region for the brand globally over the last two years.Lexus has a single dealership in major cities of Brazil, Chile, Peru, Bolivia and Costa Rica. Temporary stores in Panama and the Dominican Republic will move into proper showrooms by mid-2017.Brazil is by far the region’s biggest economy, which doesn’t include Mexico because it’s part of North America. In 2017, Lexus plans to add a smattering of new dealerships across the region to take advantage of the improving economic climate and the strength of the luxury segment in particular. Peru just opened a second location, and Chile is looking at a second store as well. Argentina, another top economy in the region, recently removed a high luxury tax. That has Lexus looking at a possible launch there.
Hyatt Hotels Corporation has opened the Andaz Mayakoba Resort Riviera Maya, marking the first Mexico property for the lifestyle brand. The resort features six miles of freshwater canals surrounded by mangroves, lagoons, flora and fauna as well as tropical birds.The 214 open layout guestrooms and suites overlook lagoons, mangrove and resort gardens, the golf course or the Caribbean coastline.
- The Trump Organization
The Trump Organization, owned by American president-elect Donald Trump, will remove its brand name from the only luxury hotel in South America that carried it, the Trump Hotel in Rio de Janeiro. The company said on Wednesday that the decision was due to delays in construction. The project costed 333 million reales (US$90 million.)The Trump Hotel, built in Barra de Tijuca, is the property of LSH Barra Empresas Inmobiliarias S.A, a company that is currently under federal investigation. The partnership between the American company and LSH Barra was dissolved by mutual agreement.
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