Joe Uva




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Tony Weisman has been appointed U.S. chief marketing officer at Dunkin Donuts. He was most recently North America CEO at DigitasLBi. His former agency handled the Dunkin Donuts account for more than six years.The appointment is effective later this month.Weisman will lead marketing, product innovation, field marketing, consumer insights and advertising, as well as the brand’s digital and consumer packaged goods (CPG) initiatives. He will serve on Dunkin’ Brands leadership team and report to Dunkin’ Donuts U.S. president David Hoffman.




Alan Wexler, global co-CEO at Publicis.Sapient, will also oversee DigitasLBi North America until a replacement for Weisman is named. Both agencies are part of Publicis Groupe. Weisman held his Digitas position since 2013. Prior to that he was CMO of Draft Worldwide. He also held assorted positions at Leo Burnett.




Hispanicize Media Group (HMG) announced the appointment of Joe Uva as Chairman & CEO.  Uva’s first order of business will be to integrate the original HMG assets – the Hispanicize events, DiMe Media and Hispanic Kitchen – into the fully acquired platforms of Exit 7 and LatinaMoms.com.







Peter Rice, chairman/CEO of Fox Networks Group, has been added to his current role the title of president of 21st Century Fox, which includes the Fox film business unit.Rice will continue to oversee Fox Networks Group as chairman/CEO — a position he has held since 2012, reporting to 21st Century Fox Executive Chairman Lachlan Murdoch and CEO James Murdoch.




Argentinian native Tito Melega has been appointed WPP’s dedicated Ford agency Global Team Blue global chief creative officer.  Melega, who has nearly two decades of U.S. auto ad agency experience, assumes the role as the automaker enters a critical advertising phase. Global Team Blue has 52 offices across six continents and is headquartered in Ford’s corporate campus in Dearborn, Mich. Melega replaces Toby Barlow, with whom GTB parted ways earlier this year. Melega officially starts in GTB’s Dearborn office on Sept. 11.




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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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reVolver Podcasts, a multicultural audio on-demand content creator and distributor in the U.S.,  appointed Joe Uva as non-executive chairman of the board to lead the company’s managers on all governance matters, and to help the company with its strategy and business development. Uva is president of Gull Point Advisors, a consultancy specializing in advising media and technology companies. He has nearly 12 years of experience as a C-suite executive with Telemundo, Univision Communications Inc. and OMD Worldwide. He also held executive leadership positions at Turner Broadcasting System, Inc. He served on the boards of directors of Dunkin’ Brands Group Inc. (NASDAQ: DNKN), TiVo Inc. (NASDAQ: TIVO), Univision Communications Inc. and Omnicom Media Group.

Keith Turner is stepping down as president of advertising sales and marketing at Univision Communications at the end of this year. He has been with Univision since 2012. Prior to that, he was senior VP of media sales and sponsorship at the NFL and before that spent more than 20 years in sales at NBC.



Ben Gogley and Eddie Austin have been promoted to senior vice president, media director at Innocean Worldwide Americas, as part of a reorganization of its media operations.The moves was made to enhance the strategic media development for the agency’s two largest clients, Hyundai and Kia.




Gogley will oversee all aspects of Hyundai Motor America and Genesis Motor America’s media. Gogley is a 13-year veteran at Innocean.




Austin will supervise and manage all aspects of Kia Motor America’s media.Previously serving as vice president, Kia Media Planning at Innocean, he will now oversee the strategic planning process for all of Kia’s media efforts.




SportBox Entertainment Group has announced that Ōs Group Principal and FIFA registered intermediary, Francisco Terreros, has joined the agency and will serve as Executive Vice President. Terreros brings more than 15 years of sport and entertainment industry experience to the firm.The Colombia native will lead the formation of a global soccer division, with talent representation and corporate and property marketing strategy as its core services. In addition, Terreros’ deep experience in multicultural marketing services will be added to the the agency’s overall client offering. He will be based out of the firm’s San Francisco office, with global jurisdiction and mandate.Terreros began his career in 2002 at the Winter Olympics in Salt Lake CitySportBox is a global sport, entertainment and lifestyle agency. The business spans across North America, Europe and Asia. The company has offices in Miami, Toronto, New York, San Francisco and Los Angeles.

The Interactive Advertising Bureau (IAB) and the IAB Technology Laboratory have hired former Lowenstein Sandler LLP Partner Michael Hahn to serve as both trade associations’ new Senior Vice President and General Counsel. In his previous role as Vice Chair of the Antitrust Practice Group at Lowenstein Sandler LLP, Hahn provided clients in the technology, advertising, pharmaceutical, consumer products, and higher education sectors with strategic counsel around competition, distribution, intellectual property and governance issues. Hahn is currently Co-Chair of the New Jersey State Bar Association Antitrust Law Committee.



Initiative, the Interpublic Group media agency, has appointed Christian Fedorczuk as president of its West Coast operations, based in Los Angeles. He will join the agency later in July and report to U.S. CEO Amy Armstrong. Fedorczuk was previously EVP/managing director, West Coast at Vizeum, part of Dentsu Aegis Network.




Alex Lea has joined Publicis Groupe as executive creative director for its Walmart account.Lea will be based out of Saatchi & Saatchi’s New York office and work closely with other agencies servicing Walmart as part of Publcis’ dedicated unit DeptW.He will report to Saatchi & Saatchi New York chief creative officer Javier Campopiano and Publicis New York chief creative officer Andy Bird.Lea comes from Grey New York.


Former Y&R CEO Tom Sebok, who most recently ran the global PepsiCo account at BBDO, has joined Meredith Xcelerated Marketing (MXM) as its chief client officer.He will report to president Georgine Anton.Sebok worked for several prominent New York agencies including Grey, BBDO and Y&R.



Michael Kaushansky has been promoted to president of Havas Group‘s customer relationship data management unit Havas Helia, North America. He will continue as executive VP and chief data officer at Havas North America. He joined Havas Media as executive VP and chief analytics officer in 2011. 

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“Sports is going to be an important component but Mun2 will not be a pure sports Network,” Joe Uva, Chairman, Hispanic Enterprises and Content, at NBCUniversal said last night at a presentation during which NBCUniversal’s Telemundo kicked off the Road to the 2018 World Cup in Russia. mun2 is relaunching on February 1, 2015.

Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal
Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal

Uva’s assertion addressed the rumors in the marketplace about mun2 being relaunched as a pure sports network  (it would have been the fitth Hispanic targeted one after ESPN Deportes, Fox Deportes, Univision Deportes and BeinSports).

Mun2 is in an evolution and sports is an important part of that evolution.

mun2 is relaunching on February 1, 2015. Ruben Mendiola, President of mun2 noted that “mun2 is in an evolution and sports is an important part of that evolution.”
mun2 will also embrace the FIFA World Cup™ as it continues to deliver major sports properties including the Barclays Premier League (BPL), the NFL on mun2, the Rio 2016 Olympic Games and the NASCAR Mexico Toyota Series.

What: Last night at a presentation in New York City’s Rockefeller Center NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language broadcasters of the FIFA World Cup™ in the U.S. across all video platforms. The FIFA World Cup Russia 2018™ emblem was unveiled in Moscow, from where a video conference with Telemundo sportscaster Andres Cantor and Jorge Hidalgo, Executive Vice President, Network Sports, was held.
Why it matters: NBCUniversal’s starting gun to the 2018 Soccer World Cup in Russia has important implications for (Hispanic) Sports Marketing. NBCUniversal won the Spanish-language rights over Univision Communications, which has aired every Soccer World Cup tournament since 1978.

Russia 2018 Telemundo“Three years and one week ago, NBCUniversal announced the game-changing acquisition of the exclusive Spanish-language US media rights to the FIFA World Cup™,” said Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal. “Today we are proud to see the first tangible manifestation of this major acquisition, which will bring unprecedented exposure for Telemundo and mun2 and offer a unique opportunity to accelerate audience growth and consolidate our position in the industry.” Regarding on which network the 2018 Soccer World Cup matches will be scheduled (Telemundo, mun2 or real-time video streaming  like Univision did during the last World Cup), Uva noted that it is too early to determine what networks  will be carrying the matches. Luis Silberwasser, president of Telemundo described the FIFA broadcast rights as “must have content.”

The most digital World Cup…

Peter E. Blacker, EVP Digital Media and Emerging Businesses, Hispanic Enterprises and Content, said that the 2018 Soccer World Cup will be the most digital World Cup ever due to the “sheer amount of hours and rights, the passion for soccer and digital media as well as NBC/Universal’s on-screen Expertise.” Blacker noted that NBCUniversal Hispanic properties will lean heavily into the social and mobile experience.”

…supported by Social Influencers

One of the key elements of NBCUniversal Hispanic content strategy around the 2018 World Cup will be to work with Social Influencers. Blacker said that similarly to the way the 100 Top Influencers were recruited  to help judge Telemundo’s new talent competition cum reality show Yo Soy el Artista, the network will be working with influencers within the sports area. “We will be zeroing-in on a  network of soccer  influencers with different fan bases and areas of expertise.”

We will be zeroing-in a group of influencers with different fan bases as well as areas of sports expertise.

NBC/Universal also announced its broadcast plans for the upcoming other FIFA Events in 2015 to be featured across the Telemundo network and stations, the cable network mun2 and all its digital properties. During 2015 Telemundo and mun2 will feature 188 FIFA Events matches totaling more than 550 hours of FIFA world-class soccer. The NBCUniversal networks will cover four FIFA Events in 2015: the Men’s FIFA U-20 World Cup, hosted by New Zealand from May 30 to June 20; the FIFA Women’s World Cup™ played in Canada from June 6 to July 5; the Men’s FIFA Beach Soccer World Cup hosted by Portugal from July 9 to July 19 and the FIFA U-17 World Cup played in Chile from October 17 to November 8.

Related Article: Analysis: Why and how Telemundo secured the soccer World Cup rights

DOWNLOAD: Portada’s 2014 Soccer Marketing Guide!

What: Jackie Hernandez was promoted to Chief Marketing Officer at NBCU, Hispanic Enterprises and Content.
Why it matters: She will continue to be based in New York and report to Joe Uva, chairman, Hispanic Enterprises & Content.

jhJackie Hernandez has been promoted to chief marketing officer of Hispanic Enterprises & Content at NBCUniversal.

In her new role, Hernandez will supervise a team to help drive Telemundo integration across the entire NBCU portfolio, and will continue to oversee marketing and consumer research. She will also lead partnership development strategies across NBCU´s platforms.

Although she will be leaving her current role as chief operating officer at Telemundo , she will continue to be based in New York and report to Joe Uva, chairman, Hispanic Enterprises & Content.

In 2008, Hernandez joined Telemundo as COO. Before that, she was publisher of People en Español and Teen People ; and also held marketing positions at Turner International Sales and at Time magazine.

Source: Broadcasting&Cable

What: Luis Silberwasser, has been appointed President of Telemundo Network, to be effective in August.
Why it matters: He will be based in Miami and report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.

nbcuniversalNBCUniversal’s Hispanic Enterprises and Content has announced that television veteran, Luis Silberwasser, has been named President of Telemundo Network, to be effective in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.

In his new role, Silberwasser will have overall responsibility for the Telemundo broadcast network, including Telemundo Studios. Working closely with the Hispanic Enterprises and Content senior team and Telemundo’s leadership, Silberwasser will be responsible for developing and executing the Spanish-language network’s entertainment, sports and news growth strategy with a focus on increased market share and profitability.

Most recently, he was Executive Vice President and Chief Content Officer for Discovery Networks International (DNI), based in London. He previously served as Senior Vice President, Content Group for Discovery Networks Latin America/U.S. Hispanic, where he managed programming, production and marketing for the region’s 15 channels. In addition, Silberwasser has held leadership positions in marketing, sales and business development within Discovery’s international division including Senior Vice President for Strategic Planning at Discovery Networks International, and Vice President of Affiliate Sales and Marketing for the Latin American division. Before joining Discovery in 1998, Silberwasser served as Brand Manager for Secret and Oil of Olay brands in the Beauty Care division of Procter & Gamble in Cincinnati, Ohio.

Raised in Cali, Colombia, Silberwasser holds an MBA from Harvard Business School and Bachelor of Science in industrial engineering from Georgia Tech. Married with four kids, Silberwasser will relocate from London to Miami, FL.

“Luis is a world-class operating executive with exceptional management, content and leadership experience. His deep understanding of the U.S. Hispanic and Latin American markets, coupled with his strong track record in successfully building global brands and developing and producing high quality content make him the ideal leader to fulfill the growth potential of Telemundo Network,” said Uva.

ls“Leading the Telemundo Network is a dream opportunity and I am incredibly excited about its future.   I look forward to working with Telemundo’s great creative team to take the network to the next level, “said Silberwasser (photo).

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Sindy Chapa is the new  Director, Center for Hispanic Marketing Communication at Florida State University Portada has learned. Chapa is substitutes Felipe Korzenny who is retiring.

Joe Uva has been appointed as NBCU’s Chairman, Hispanic Enterprises and  Content. The appointment was described “as an exciting evolution of NBCUniversal’s strategy to serve the  growing Hispanic population in our country,” by Telemundo President Emilio Romano.

Leopoldo Garcia is the new Director of Business Development & Account Services for Latcom, based in Miami. Leopoldo has over sixteen years of experience in ad sales with a successful career developing new businesses within the Latin American, Pan-Regional, and US Hispanic markets; first in Venezuela at Radio Caracas Television for ten years and then, in Miami, working for some large and medium companies such as Comcast, Miami Today News, and US Media Consulting.

Ezequiel Cufre has been hired by Latcom as lead business development . In his new role he will lead business development, revenue generation, service present and new clients and manage OOH advertising campaigns servicing customers in US and the Caribbean region. His experience also includes management roles with Grupo Editorial Expansion, Time Inc, MarketLogic and AIG. This background has helped Ezequiel to make an easy transition into his current position with Latcom.

Natalia EscualNatalia Escual has been promoted to the newly created position of Global Sales Director at StartMeApp, a mobile ad network in Latin America and the U.S. Hispanic market . She assumes responsibility for oversight and management of StartMeApp’s ongoing expansion of sales and business development initiatives worldwide. Ms. Escual joined StartMeApp in November 2011 as an Account Manager and was promoted in March 2012 to the position of Country Manager for Colombia and the Caribbean, overseeing StartMeApp’s launch of operations in Colombia and neighboring countries of the Caribbean basin last year.

Sonia SantafeSonia Santafe has been hired by StartMeApp to the position of Country Manager for Colombia & the Caribbean, bringing extensive experience in mobile marketing, mobile entertainment, m-commerce and sales throughout Latin America to her new position. She takes charge of all operations, business development and client relations with StartMeApp’s agency and corporate advertising clients in Colombia, Venezuela, Ecuador, and the Spanish-speaking countries of Central America and the Caribbean Basin region.

John Fennessy has been hired by StartMeApp to new position of Manager of European Business Development. Based in London, he will be responsible as for oversight of all operations, business development and client relations with StartMeApp’s growing list of agency and corporate advertising clients in continental Europe, the United Kingdom and Ireland. Prior to joining StartMeApp, Mr. Fennessy served as a Senior Consultant with the global management consulting, technology services and outsourcing firm Accenture, where he worked in a variety of positions over a five-year period, both as a management consultant and in a business analyst role on projects spanning Europe, the Middle East and Africa for global technology, consumer and financial services brands that included Microsoft, UBS, Dell and others.

Amy GomezNew York based UniWorld Group has hired multicultural account service leader, Amy Gómez, as Senior Group Account Director for Marriott International, Inc. As Senior Group Account Director, Ms. Gómez will be responsible for partnering with Marriott International to develop strategic business plans for their multicultural marketing needs.  Additionally, she will manage and help grow Marriott’s business in traditional, digital, social, and mobile spaces.


Cox Communications has hired Israel Barajas as the new Phoenix Hispanic marketing coordinator and he will support Hispanic marketing initiatives across the country for Cox products and services. Barajas responsibilities include focusing on advertising and event campaigns to promote the company’s products and services including El Mix and Super Mix Hispanic video packages, Cox high-speed Internet, and digital telephone as well as calling plans to Mexico and Latin America.

Univision Communications announced the promotion of Trisha Pray to executive vice president of Network Sales, effective immediately. She will continue to be based in New York and will report to Keith Turner, president of Sales and Marketing for Univision Communications Inc.  Pray replaces Laura Molen, who has left the company to pursue other opportunities.

Univision is pleased to announce the appointment of Marco A. Liceaga as the new vice president of Marketing and Promotions for Univision Deportes. Based in Miami, Mr. Liceaga will oversee all strategic marketing and brand building endeavors for Univision’s sports properties across all media platforms. He will report to Juan Carlos Rodriguez, president of Univision Deportes.  Liceaga joins Univision Deportes from Soccer United Marketing, the marketing arm of Major League Soccer, where he served as senior director of SUM International.

The appointment of Joe Uva as NBCU’s Chairman, Hispanic Enterprises and Content, is “an exciting evolution of NBCUniversal’s strategy to serve the growing Hispanic population in our country,” Telemundo President Emilio Romano told employees at the Spanish-language network in an internal memo.

NBCUniversalThe memo, of which Portada obtained a copy, comes on the heels of an internal restructuring at Telemundo parent, NBC Universal. The move puts Bonnie Hammer as head of the entire cable entertainment portfolio and Lauren Zalaznick –who previously oversaw Telemundo- to a new role focusing on digital, monetization and emerging technology. Uva, a former CEO of Univision Communications, will oversee both, mun2 and Telemundo.

Praise for Zalaznick

Romano, who joined Telemundo in the fall of 2011, praised Zalaznick’s role as key to Telemundo’s ratings milestones (the network this year reported its best January ever) and –perhaps more importantly her role in helping NBCU and Telemundo secure the rights to the FIFA World Cup starting in 2015. While Telemundo didn’t disclose a specific figure, the FIFA rights were reported to be worth more than $600 million, nearly double the $325 million that Univision paid for its current package. FIFA is sure to give Telemundo an audience boost.

Zalaznick “has been an unconditional partner and instrumental in bringing our company to where we are today,” Romano wrote. “We will miss her dearly and wish her the best in her new role.”

As for Uva, Romano says to be confident in that he’ll help the network grow. “We look forward to working with him and each of you to deliver another record-breaking year in 2013.” Uva’s first day at NBCU will be April 3rd.

Under the restructuring, Uva will oversee all NBCU’s Hispanic content efforts, including Telemundo and mun2, as well as for increasing the presence of Hispanic news and entertainment programming across all of NBCUniversal’s networks and platforms. According to the company, NBCU properties already reach 90 percent of all Hispanics (more than any other media company.)

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