What: Jackie Hernandez was promoted to Chief Marketing Officer at NBCU, Hispanic Enterprises and Content.
Why it matters: She will continue to be based in New York and report to Joe Uva, chairman, Hispanic Enterprises & Content.
Jackie Hernandez has been promoted to chief marketing officer of Hispanic Enterprises & Content at NBCUniversal.
In her new role, Hernandez will supervise a team to help drive Telemundo integration across the entire NBCU portfolio, and will continue to oversee marketing and consumer research. She will also lead partnership development strategies across NBCU´s platforms.
Although she will be leaving her current role as chief operating officer at Telemundo , she will continue to be based in New York and report to Joe Uva, chairman, Hispanic Enterprises & Content.
In 2008, Hernandez joined Telemundo as COO. Before that, she was publisher of People en Español and Teen People ; and also held marketing positions at Turner International Sales and at Time magazine.