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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Nordstrom

descarga (10)Nordstrom has found a new agency for its media account after a review: Mindshare. The retailer spent nearly US $40 million in media last year and more than US $15 million in the first half of 2014, according to Kantar Media. Mindshare, a unit of WPP’s GroupM, will run the account out of its office in Santa Monica, Calif. Previously, a unit of Omnicom Media Group handled media planning and buying for Nordstrom. The retailer produces ads internally and in 2013, used Mekanism for a campaign that was tagged “Youphoria.”

  • Macy’s

descarga (11)Macy’s has shifted its multicultural creative account to a new shop. New York shop Walton Isaacson has landed the business after a review. Walton Isaacson succeeds Vox Collective on the assignment, which includes marketing and events that are designed to reach blacks and Hispanics. Vox had worked for Macy’s for several years.Annual media spending is estimated at US$40 million.The win will expand a relationship that began in early 2014. Since then, Walton Isaacson has handled several projects for the retailer, including Black History Month events featuring model Beverly Johnson. The new shop’s first work for Macy’s is expected in the spring of 2015. Carat continues to be Macy’s media buying and planning agency.

  • NBCUNIVERSAL

ikYd5eRn_400x400NBCUniversal’s Hispanic Enterprises and Content has added República, a cross-cultural advertising, digital and communications agency, to its agency roster, effective immediately. República will report into Jacqueline Hernandez, Chief Marketing Officer, Hispanic Enterprises and Content, NBCUniversal. This new assignment expands República’s role within NBCUniversal beyond the advertising and marketing services it has been providing to Universal Orlando Resort since 2009.Led by its co-founders, Chairman & CEO Jorge A. Plasencia and President & CCO Luis Casamayor, República will provide a myriad of services to NBCUniversal’s Hispanic Enterprises and Content, including advertising creative, brand strategy, promotions and consumer engagement supporting its broadcast, cable and digital networks, as well as its marketing, community relations and government affairs departments.

  • Ronald McDonald

descarga (5)Ronald McDonald , the McDonald’s spokesclown, posted a video on his Instagram feed with footage of him skydiving in Dubai, part of a larger McDonald’s global marketing effort for Ronald McDonald. The social media effort is the latest in a campaign that started this summer known as “Fun makes great things happen.” Though Ronald McDonald has his own Instagram feed, he still does not have a Twitter handle. The company said that Ronald would on occasion tweet from its corporate @McDonaldsCorp account.Here is the video:

  • T-CAAN/ SJN

descarga (3)The Trans-Canada Advertising Agency Network (T-CAAN) and the San Jose Network (SJN) have announced a hemispheric alliance that will share resources and expertise through the cooperative operations of both networks.Read more.

  • Saucey

descarga (4)Saucey,the alcohol delivery app that is trying to gain a foothold in the newly competitive alcohol-delivery sector, is running a promotion with Jack Daniel’s that includes Frank Sinatra impersonators dropping off whiskey to doorfronts. The program will run in Los Angeles and San Francisco, the two cities where Saucey operates.To qualify, buyers must use a special Sinatra ordering code, or buy one of several Sinatra packages. That includes a deal called the “Rat Pack” that comes with the Sinatra Select super-premium version of Jack Daniel’s along with cigars. Mr. Sinatra, who famously referred to Jack Daniel’s as the “nectar of the gods,” turned age 99 on Friday, which is the hook for the promotion.The startups allow users to order beer, wine and liquor on smartphones and have it delivered from local retailers. brands have begun partnering with the companies as online ordering grows in popularity.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  •  Cord Media Company-Hollywood Park Casino

descarga (3)Cord Media Company, afull-service agency specializing in resort casinos and home builders,has been retained by Hollywood Park Casino as agency of record for creative design, social media, public relations, television and radio advertising production, as well as media placement.

 

  • Brown-Forman

descarga (5)Brown-Forman has awarded its global media account to Publicis’ MediaVest following a four month review.The agency will replace incumbent UM, which also participated in the final review. Other agencies competing for the account included Maxus and Zenith Media. UM held the account for over a decade. According to Kantar Media the company spent US$52m on advertising in the US in 2013 and works with several brands such as Jack Daniel’s, Chambord, Early Times, Old Forester and Southern Comfort.

  • Coca Cola-Sabado Gigante

descarga (1)Univision’s Sabado Gigante (Giant Saturday) is bringing viewers a special one-hour televised program “La Hora de la Felicidad” (The Hour of Happiness) in partnership with Coca-Cola. The Hispanic holiday campaign “Haz a Alguien Feliz” (Make Someone Happy) will be aired during the special on Saturday, December 6, 2014 from 9 p.m. to 10 p.m. ET on the Univision Network.“La Hora de la Felicidad” will be filled with happiness-themed segments including: “Family Reunion,” “Musical Performance,” “Dream Come True” and “Act of Kindness Story.” Viewers will also have a chance to win a US $100 gift card by tweeting how they are spreading happiness this holiday season through small acts of kindness by using the hashtag #HazAlguienFeliz and the @sabadogigante handle. Post-show footage will be featured on Gigante.com with viewer reactions to the program from key Hispanic markets in the U.S.Coca-Cola will also sponsor a segment on Univision’s morning show, Despierta America (Wake up America), on Monday, December 8, 2014.The fully integrated campaign will feature new TV, print, out-of-home, POS, radio, Delta in-flight and Macherich mall advertising.

  • Tecate and Tecate Light

Tecate's Facebook CampaignTecate’s Manfidence effort on Facebook is backed by a substantial off-line media campaign. The off-line Manfidence campaign includes English and Spanish language :30 radio spots. These spots are aired throughout the sunbelt states including Arizona, Texas and California. The OOH is featured in the same geographic areas and includes situations that any man with confidence and wittiness could face such as “Spend countless hours grooming your chest hair? Blame your Manfidence.” SMV is Tecate’s media buying agency.

 

  • Univision Deportes: Pepsi, Allstate, Jack Daniels…

descarga (2)

Univision Deportes, the sports division of Univision Communications Inc. (UCI) has announced the roster of official sponsors for the inaugural Premios Univision Deportes (Univision Sports Awards). Pepsi®, Allstate®, Jack Daniel’s®, MetroPCS®, Miller Lite® and SNICKERS® Brand have all signed on to support the two-hour presentation honoring top athletes and teams from the leagues and sports that Hispanics care about most. Premios Univision Deportes will take place in Miami and will debut on UniMás on Thursday, December 18th, at 9:00 p.m. ET/PT with a simulcast on UDN (Univision Deportes Network).Pepsi® joins the roster as co-presenting sponsor .  Allstate® will activate an integrated campaign around its own award category “El Mejor Momento de la Mala Suerte” (The Best Bad Luck Moment) with fans voting for ‘La Mejor Jugada de la Mala Suerte en Brasil’ (Bad Luck’s Best Play in Brazil) by selecting their moment of choice among ten videos depicting bad luck moments from this year’s World Cup tournament in Brazil. Videos can be viewed online at univisiondeportes.com/PremioMalaSuerte.Jack Daniel’s® sponsorship includes an on-air integration, titled “Momentos Como Nunca 2014” (Plays Like Never Before 2014).MetroPCS® will present the “What Would You Have Done?” segment.  Miller Lite® will present the Breakthrough Athlete of the Year award. Snickers® Brand will present the Liga MX Champion’s Award. For more information about Premios Univision Deportes, visit univisiondeportes.com/PremiosUD.

  • Nickelodeon

descarga (3)Nickelodeon has shifted its’  media account to Spark, a unit of Publicis Groupe’s Starcom MediaVest Group, after a review. The cable network, a unit of media giant Viacom, spends nearly US$10 million in media annually.Three other agencies, including PHD and Media Storm, competed for the account.The assignment includes planning and buying in both traditional and digital media. Nickelodeon programs include SpongeBob SquarePants, iCarly, Big Time Rush, Fairly Odd Parents, Dora the Explorer, and Sanjay and Craig.Goodby, Silverstein & Partners previously handled the business. Goodby also created ads for the brand, but those responsibilities ended in October. The Omnicom Group shop had worked on Nickelodeon since 2010.

  • Chanel

descarga (4)Chanel has launched an eight-minute film called ‘Reincarnation’ featuring model Cara Delevingne and music star Pharrell Williams to spot its Métiers d’Art event in Salzburg, Austria.The film, directed by Karl Lagerfeld, shows Delevingne and Williams as workers at a hotel who are transformed into Austria’s historic monarchs Emperor Franz Joseph I and Empress Elisabeth.The duo perform a new song written for the ad, ‘CC the World’, while Géraldine Chaplin reprises her role as Coco Chanel, whom she portrayed in last year’s Métiers d’Art film.

https://www.youtube.com/watch?v=wO4-TV6Zckc

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 40 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Turner Broadcasting

thHorizon will handle media buying for all Turner networks, including CNN, TNT, TBS, Cartoon Network and Turner Sports, among others. Incumbent MediaVest, which handled the account since 2010, was not invited to defend. Dennis Camlek, senior VP, Turner Media Group, and an agency veteran who worked at both Horizon and PHD, was involved in the decision to select Horizon. This is the second major piece of business that has shifted from Starcom MediaVest Group to Horizon this year, following Burger King’s $250 million account.

  •  Kohl /Dreamworks

descargaThe retailer Kohl’s will introduce a new line of clothing for teen girls, developed in association with AwesomenessTV, a unit of DreamWorks Animation, which wants to branch out into the merchandising business. To promote the clothing, AwesomenessTV developed a scripted video series featuring two of its stars that will highlight the clothing. Kohl’s will buy ads on the channels and Awesomeness will get royalties on Kohl’s in-store sales of the clothing line.

  •  Avocados from Mexico

descarga (1)Avocados from Mexico is releasing its 2014-15 retail promotional activity this Hispanic Heritage Month with “Échale al Asador” (Toss it on the Grill), a fully integrated program for Hispanic accounts. The program will feature a mobile sweepstakes and a coupon-recipe savings offer as well as digital, social media and in-store merchandising. This is the first Avocados From Mexico mobile program that will be targeted to Hispanic consumers. Consumers will be able to text to win to enter in the sweepstakes, access the coupon and grilling recipes from their mobile device.

  •  Hyundai

descarga (2)For its fourth year as NCAA college football sponsor, Hyundai , is returning with an integrated campaign advertising the brand’s car lineup by an effort that focus around the 17 college football programs it sponsors through IMG College. The campaign comprises TV, print, radio, digital, and social media as well as YouTube and social food network Tastemade.The campaign was developed by via Innocean U.S.A, Hyundai’s agency of record.It includes a national TV spot and a number of regional ads to air in college markets where Hyundai-sponsored teams are located. The spots air during the 18 SEC on CBS national games. The regional team-sponsorship arrangement includes Tastemade making a 13-episode “Grill Iron” series on YouTube about each schools’ epicurean habits around football. At the end of the regular season, Hyundai will host a cookoff in Los Angeles with the season’s best chef selected by the viewing audience at Tastemade’s studio.

  • Starwood

descarga (3)Starwood Hotels & Resorts is releasing a US $30 million advertising campaign to expand its Starwood Preferred Guest (SPG) loyalty program into the business-to-business market. The SPG Pro program builds on the company’s consumer-facing initiative that already skews towards tech-savvy members.Starwood’s digital media plan centers around the company’s first LinkedIn ad buy designed to attract business professionals on the social site. In addition to LinkedIn, Starwood is also buying promos on Facebook and will boost YouTube and Twitter content. Leading up to the program’s launch in October and throughout the year, Starwood will post new videos on YouTube that leverage all nine of the company’s hotel brands to show real customers’ stories.On Twitter, Starwood has started the new hashtag #spgpro to expand the Twitter and Instagram efforts for the consumer-facing program.The hotel chain claims that 50 percent of global bookings are made by SPG members.Starwood its counting on its sales team to pick top business customers to be the faces of the campaign across different categories.

  • Jack Daniel’s

Jack-Daniels_Few-and-Far-Between_thumbnailJack Daniel’s new digital campaign called “The Few and Far Between” centerpiece is a website that houses stories gathered from across the country that the brand refers to as tales of “mischief, revelry and whiskey.” The campaign has been developed by Arnold Worldwide and digital production company MediaMonks. The site captures 30 stories from New York City, Santa Monica, Calif., New Orleans and elsewhere using a variety of storytelling methods, including audio, video and the written word. Some of the stories involve Jack. The brand will promote the site with paid digital ads, including a partnership with Vice. A photo contest hosted on the Jack microsite asks viewers to submit photos under pre-written headlines. The winning image will be made into an ad featured in Vice.

  • GE

hqdefaultGE will unveil a two-minute TV spot called “The Boy Who Beeps,” during the opening game of “NFL Thursday Night Football”, the introduction of its fall campaign for “Language of Industry.” The spot is being presented more of a film than as a commercial and is designed to show the evolution of GE’s two-year-old Industrial Internet business. In the spot, also created by BBDO New York, a baby is born and communicates by beeping. As the story unfolds, the boy grows up and learns how to manipulate machines with his beeps — changing the channel on the TV, moving toy cars, even changing traffic lights. GE will continue to use the two-minute format during other NFL games, NHL games and “Saturday Night Live. “It will also create a series of 30-second spots, print ads, content-marketing partnerships and social-media campaigns to tell the story of the Industrial Internet. The company declined to provide details on the campaign’s budget.

  • Rock Health

descarga (4)Rock Health, which provides funding for health-care technology start-ups, rolled out a new campaign to recruit tech-savvy entrepreneurs into the health-care field.The integrated campaign, created by BBDO San Francisco, uses emotional appeal to connect with digital entrepreneurs.The campaign, unveiled at the Health Innovation Summit in San Francisco Aug. 21, will move on to other health-care events and will be promoted online through social media and banner ads.In the ads, Rock Health uses iconic images from popular social media and digital companies , without directly naming these companies.

  • Metro Newspaper Advertising Services
    Roxanna Rivas is the new Business Development Director for Multicultural at New York City based Metro Newspaper Advertising Services. Metro Newspaper Advertising Services does multicultural newspaper ad placements for major companies including A&TT and Allstate.

CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or e-mail him at  armando@portada-online.com
SEE A DEMO OF THE DIRECTORY!

  • Tippit & Moo

t&mThe Houston-based advertising agency Tippit & Moo, which provides advertising, marketing and creative services, will handle premier clients such Fiesta Mart, Inc., Sonic Drive-Ins, Gabbanelli Accordions, Michaels Stores, Professional Sports Partners, Universal Technical Institute, InComm, and Zadok Jewelers, among others. Its’ team, led by the recently named General Manager David Flynn will, be in charge of these brands.

  • Clorox

Clorox signed an agreement with MLS (Soccer United Marketing) according to which the CPG company will sponsor the U.S. Mens and Women National Soccer Team as well as the Mexican National Soccer Team (FMF).

  • Volvo

volvoMindshare will take over all Volvo’s media duties worldwide. The company will replace Havas Media, which used to handle the automaker’s media buying and planning in Europe and China. Volvo’s goal was to create more collaboration between the US and global marketing teams. Its’ US spending was about US $80 million and US $300 million globally in 2012.

  • Lipton

liptonUnilever launched a global Lipton brand Campaign on Oscar Telecast . DDB was in charge of its creation and Mindshare of handling the media.A 60-second spot featuring the Muppets and a new brand slogan—“Be More Tea”—debuted on Sunday night during the ABC broadcast of the annual awards. Unilever had previously released a 90-second teaser ad on YouTube. During the Academy Awards telecast, a Lipton social media command center sent out live tweets. Lipton is planning to double its ad spending this year, increasing it to US $40 million.

  •  The Milk Processor Education Program

got milkMilkPEP is replacing its 20-year national ad slogan with a new campaign with the tagline “Milk Life.” However, the company will continue to use the Got Milk? tagline. The campaign, which launches this week, was created by Lowe Campbell Ewald, New York.

  •   Heineken

fdtd El Rey will integrate Heineken USA into the channel’s programming during 2014. Financial terms have not yet been disclosed. The deal will begin with appearances of Dos Equis, a Heineken USA beverage imported from Mexico, in episodes of “From Dusk Till Dawn: The Series.” The series, to debut on March 11, is meant to elaborate on the vampire-rich plot of the film that inspired it.Here is the official trailer:

The deal with Heineken USA is the second such agreement with El Rey for 2014.

  •   Saffron – Christie International

saffron_christies_09Spanish agency Saffron is working  with Christie’s International Real Estate in a rebranding campaign.

 

 

  •  Jack Daniels –Global

jack.daniels.sinatraJack Daniels has launched a US $2.3 million campaign focusing on Frank Sinatra. The whisky brand is marking the run up to the 100th anniversary of the screen legend’s birth with its Sinatra Select campaign from Arnold Worldwide.

 

Read previous issues of Sales Leads!

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

SEE A DEMO OF THE DIRECTORY!

Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Nicolas Miranda at 1-800-937-5322 or e-mail him at  nicolas@portada-online.com

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or e-mail him at  armando@portada-online.com
SEE A DEMO OF THE DIRECTORY!

  •  The National Pork Board 

 The National Pork Board has selected the advertising, digital, and communications agency “Republica” as its national multicultural marketing agency of record. Based in Des Moines, Iowa, Republica will have to generate added value to the US pork industry and increasing per capita pork expenditures. It will also help the National Pork Board execute its multicultural marketing strategy with a focus on creating awareness of fresh pork and its benefits with Hispanic, African-American and Asian American consumers. Beginning this month, the agency will start developing a total market strategy that will divide into multiple divisions including research, advertising, media, branding, public relations, social media, community relations and promotions.Republica was founded in 2006. Since then, the agency has been advising global and national brands on how best to reach broader US consumer segments cross-culturally. The agency is based in Miami but has offices in New York and Los Angeles.

  •  Starcom-Microsoft 

Starcom agreed to buy advertising across properties such as Skype, Xbox and MSN, according to an Ad Age report. In addition to ad buys, the deal includes a ‘first look’ at consumer research from Microsoft, and word that they will jointly create ad products for the Microsoft platforms. However, the ad buy is not an exclusive partnership. Microsoft recently said it will review its media agency account. Incumbent SMG plans to participate in the review to keep the business. While there’s no evidence to tie the new deal into giving SMG an advantage in the review, it certainly can’t hurt.

  •  Fiat 

The automaker will started with a new national commercial last Thursday featuring entertainer Sean “Diddy” Combs; the ad is meant to help differentiate the four-door Fiat 500 hatchback from the smaller two-door Fiat 500 minicar, Automotive News reports. The spot was created by Doner. Jason Stoicevich of Fiat says this initial spot “is the first splash to get the car rolling for this year.” Musician/actor Combs is best known in the ad community for his appearances throughout 2013 in Ciroc vodka commercials. Now he’ll bring his style to Fiat.

  •  Jack Daniels 

On March 18th, Grammy® award-winning artists Julieta Venegas and Los Amigos Invisibles will kick off the Sala Siete concert series presented by Jack Daniel’s, America’s leading whiskey, crafted in Lynchburg, Tennessee. The private concert series, which will run throughout the month of March, will visit cities such as New York, Miami, Los Angeles, Dallas, and Chicago, among others. The tour is part of the brand’s sustained initiative towards the US Hispanic market through live music events, which started in 2005.

Read previous issues of Sales Leads!

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

SEE A DEMO OF THE DIRECTORY!

Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Nicolas Miranda at 1-800-937-5322 or e-mail him at  nicolas@portada-online.com