A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- The National Pork Board
The National Pork Board has selected the advertising, digital, and communications agency “Republica” as its national multicultural marketing agency of record. Based in Des Moines, Iowa, Republica will have to generate added value to the US pork industry and increasing per capita pork expenditures. It will also help the National Pork Board execute its multicultural marketing strategy with a focus on creating awareness of fresh pork and its benefits with Hispanic, African-American and Asian American consumers. Beginning this month, the agency will start developing a total market strategy that will divide into multiple divisions including research, advertising, media, branding, public relations, social media, community relations and promotions.Republica was founded in 2006. Since then, the agency has been advising global and national brands on how best to reach broader US consumer segments cross-culturally. The agency is based in Miami but has offices in New York and Los Angeles.
Starcom agreed to buy advertising across properties such as Skype, Xbox and MSN, according to an Ad Age report. In addition to ad buys, the deal includes a ‘first look’ at consumer research from Microsoft, and word that they will jointly create ad products for the Microsoft platforms. However, the ad buy is not an exclusive partnership. Microsoft recently said it will review its media agency account. Incumbent SMG plans to participate in the review to keep the business. While there’s no evidence to tie the new deal into giving SMG an advantage in the review, it certainly can’t hurt.
The automaker will started with a new national commercial last Thursday featuring entertainer Sean “Diddy” Combs; the ad is meant to help differentiate the four-door Fiat 500 hatchback from the smaller two-door Fiat 500 minicar, Automotive News reports. The spot was created by Doner. Jason Stoicevich of Fiat says this initial spot “is the first splash to get the car rolling for this year.” Musician/actor Combs is best known in the ad community for his appearances throughout 2013 in Ciroc vodka commercials. Now he’ll bring his style to Fiat.
- Jack Daniels
On March 18th, Grammy® award-winning artists Julieta Venegas and Los Amigos Invisibles will kick off the Sala Siete concert series presented by Jack Daniel’s, America’s leading whiskey, crafted in Lynchburg, Tennessee. The private concert series, which will run throughout the month of March, will visit cities such as New York, Miami, Los Angeles, Dallas, and Chicago, among others. The tour is part of the brand’s sustained initiative towards the US Hispanic market through live music events, which started in 2005.
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Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Nicolas Miranda at 1-800-937-5322 or e-mail him at firstname.lastname@example.org