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Isabella Sanchez

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.
1b60585Sara Timmins has joined Eclipse Marketing Services, Inc. as Director of Sales and Strategic Partnerships. She reports to Laurie Silverman, VP Strategic Partnerships & National Accounts. Sara will be responsible for cultivating client relationships and assuring they are provided with the insights, strategy, marketing partnerships and campaigns needed to maximize their growth and revenue. Sara comes to Eclipse from RLTV in Baltimore, Maryland, where she rose to become Director of Distribution.

descargaUnivision Communications Inc. (UCI),  has named Dominic Fails senior vice president of Local Media Sales, effective immediately. He will report to UCI’s Chief Local Media Officer, John Eck.Fails most recently served as vice president and director of sales for Univision’s local media stations in Chicago. Before joining UCI, he served as vice president of corporate sales at Journal Broadcast Group. He holds an MBA from the McCombs School of Business at the University of Texas at Austin and a Bachelor of Arts from Coe College.

Estrella TV announced that Cathy Lewis Edgerton has joined the top-rated Spanish language television network as senior vice president of distribution and affiliate sales. Reporting to the Chief Operating Officer, Winter Horton, Cathy comes to Estrella TV from Viacom Media Networks where she was responsible for the distribution deals for a portfolio of networks including MTV, Vh1, Nickelodeon and Comedy Central. In her role at Estrella TV, Cathy is responsible for helping to attain and exceed the channel’s distribution goals by maximizing existing client partnerships and forging new ones.

descarga (3)Flavio Morales has been named Executive Vice President at Endemol Shine Latino, U.S. Initiatives.A longtime Telemundo programming executive, Morales will develop unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace. Morales is based in Los Angeles and will work closely with the Endemol Shine Latino team in Miami.  Most recently Morales was EVP at BIG VIDA Entertainment.Previously, he was a top programming executive at NBCUniversal¹s Telemundo¹s cable network mun2 (now NBCUniverso.

descarga (4)Wendy Clark has been named chief executive officer and president of DDB Worldwide‘s North American operations.Clark will join DDB in January from Coca-Cola North America, where she has been president of the beverage giant’s sparkling brands and strategic marketing. She has held several senior marketing positions since joining Coke in 2008. At DDB, Clark succeeds Mark O’Brien, who will move to executive vice president at Omnicom Group, the agency’s parent firm.

300xNx244F90B81-F0F4-E3E3-B37D17768393BD78.jpg.pagespeed.ic.015epWoVXTHumberto Duran has been named VP of news operations and production management at Telemundo. He was previously executive producer at CCTV America and prior to that was executive producer at NTN24. He also served as an executive producer at CNN en Español.

 

 

172f1b1AHAA: The Voice of Hispanic Marketing announced Linda Lane Gonzalez, president of Viva partnership, as its new Board Chair. She succeeds Aldo Quevedo, who has completed his term. Gonzalez will lead the Board of Directors to deliver on the organization’s strategic plan that increases AHAA’s advocacy and thought leadership to underscore the pivotal role of Hispanic agencies in today’s marketplace.

In addition, AHAA announced that Maria Lopez-Knowles, CMO at Entravision, Isaac Mizrahi, SVP/Managing Director at Alma, and Isabella Sanchez, VP of Media Integration at Zubi Advertising have joined the Board of Directors each for a two-year term.

descarga (1)Entravision’s Chief Marketing Officer Maria Lopez-Knowles is an accomplished industry leader. Prior to Entravision, she served at Pulpo Media as Chief Marketing Officer, GlobalHue Latino as President, and founded MRM Worldwide’s (McCann Worldgroup) practice targeting the über-acculturated Hispanic both online and above-the-line, with a keen focus on brand influencers. Lopez-Knowles has worked on accounts such as Microsoft, Visa, HR Block, Verizon, MasterCard, Subway, General Electric, Diageo, and Avery Dennison (Office Products).

1069873Isaac Mizrahi is a marketing master and economist who has spent more than 20 years honing his award-winning skills on behalf of international brands such as Coca-Cola, Bellsouth International, Sprint-Nextel and British American Tobacco in Latin America and the U.S. Since 2009, Mizrahi has held the position of SVP/Managing Director at Alma leading the agency’s business and operations

 

descarga (2)As Zubi Advertising’s Vice President of Media Integration, Isabella Sanchez oversees all integrated media for American Airlines, Dunkin’ Donuts, Ford Motor Company, Ford California Dealer Associations, JP Morgan Chase, and Lincoln Motor Company. With a career spanning more than 20 years, she has held leadership positions at Tapestry, a division of Starcom MediaVest Group, and The Bravo Group, a division of WPP. In 2003, Sanchez was honored by AHAA and HispanicAd.com as the “Media Planning Executive of the Year.”

 

Contrary to general market newspapers many Hispanic newspapers are growing their circulation. Is this fact appealing enough for national and regional advertisers? A high quality panel at Portada’s 8th Annual Hispanic Advertising and
Media Conference will explore the above and other questions.  Panelists will include Isabella Sanchez, VP Media Integration at Zubi Advertising and Verizon’s Director of Multicultural Advertising Oscar Madrid.

Oscar Madrid, Verizon
Oscar Madrid, Verizon
Isabella Sanchez, Zubi Advertising
Isabella Sanchez, Zubi Advertising

Get your tickets now! Early Bird pricing expires this Friday August 8!

In a special on-stage interview Aaron Kushner, CEO of Freedom Communications, the owner of the recently launched Los Angeles Register. the Orange County Register, the Press Enterprise and other major digital and print media properties, will explain the rationale behind his large print media investments and tell the audience what went well and what not and why.  The interview will be conducted by Portada’s very own Marcos Baer.

Other major confirmed speakers that will analyze the most important issues driving Multicultural Marketing forward include:

Ana Lucia Soto, Media Manager, JC Penney
Lyris Leos, Brand Marketing Strategy Director, JC Penney
Cesar Sroka, Group Account Director, Omnicom Group
Manny Gonzalez, Senior Director-Multicultural, Moet Hennessy
Daniel Villaroel, Director Multiethnic Marketing, Maybelline New York and Garnier
Keisha Andrews-Rangel, Managing Director, nTrigue media
Maria Lopez Knowles, CMO, Pulpo Media
Maria Rios, Director of Multicultural Marketing & Media Strategy, Macy’s

The countdown to #Portada14 has started!  Portada’s Hispanic Music and Entertainment Marketing Forum on Sept. 17 in NYC’s Scholastic Auditorium with Greenhouse and Rooftop Terrace and the 8th Annual Hispanic Advertising and Media Conference on Sept 18 (same venue) are bound to be the best ever!

Portada’s team has worked hard to already confirm a great selection of client side marketers, agency, and media leaders, including:

  • Keisha Andrews-Rangel, Managing Director, nTrigue media
  • Manny Gonzalez, Director Multicultural, Moet Hennessy
  • Lyris Leos, Brand Marketing Strategy Director, JC Penney
  • Oscar Madrid , Director Multicultural Marketing, Verizon
  • Ana Lucia Soto, Media Manager, JC Penney
  • Isabella Sanchez,‎VP, Media Integration, Zubi Advertising Services
  • Cesar Sroka, Group Account Director, Omnicom Media Group
  • Daniel Villarroel, Director Multiethnic Marketing, Maybelline New York and Garnier

More pathbreaking speakers to be revealed soon!

Plus look out for major announcements on Latin Music and Entertainment stars!

Some themes we will be exploring as the program is being shaped:

8th Annual Hispanic Advertising and Media Conference• Social Media: Best Practices from a major player: Use of language, social habits vs. general market.

• The unending quest: New approaches on how national brands reach out to local audiences

• Brand New Research: What appeals to different generations of Hispanics (Boomers, Gen-Xers, Millennials)|

• The Hispanic Digital Video Explosion

• English dominant and Spanish dominant: Language preference in advertising/ media by age/ region

• Hispanic print media, Where it works and where it doesn’t

• Programmatic Buying and Hispanic media: Much more than a buzzword

Hispanic Music and Entertainment Marketing Forum• Latin Music Genres, what works where and why

• Celebrity endorsement models

• The crucial role of mobile media in Hispanic Music consumption

• Music Streaming Services: Hispanic Music Subscription and Advertising revenue models

• Viva la Musica: How Social Media amplifies and shapes music and entertainment messages

• Our popular Speed Networking Function!

 

Register today to profit from the  early bird rate!

 

Already Confirmed Sponsors for #Portada14 are:

8th Annual Hispanic Music and Entertainment Marketing Conference:

Gold Sponsors:
YuMe
GFK

Bronze Sponsor
Mocospace

Hispanic Music and Entertainment Marketing Forum:
Spotlight Sponsor
Batanga

For sponsorship opportunities, please reach out to Kelley Eberhardt at Kelley@portada-online.com

The countdown to #Portada14 has started!  Portada’s Hispanic Music and Entertainment Marketing Forum on Sept. 17 in NYC’s Scholastic Auditorium with Greenhouse and Rooftop Terrace and the 8th Annual Hispanic Advertising and Media Conference on Sept 18 (same venue) are bound to be the best ever!

Portada’s team has worked hard to already confirm a great selection of client side marketers, agency, and media leaders, including:

  • Keisha Andrews-Rangel, Managing Director, nTrigue media
  • Manny Gonzalez, Director Multicultural, Moet Hennessy
  • Lyris Leos, Brand Marketing Strategy Director, JC Penney
  • Oscar Madrid , Director Multicultural Marketing, Verizon
  • Ana Lucia Soto, Media Manager, JC Penney
  • Isabella Sanchez,‎VP, Media Integration, Zubi Advertising Services
  • Cesar Sroka, Group Account Director, Omnicom Media Group
  • Daniel Villarroel, Director Multiethnic Marketing, Maybelline New York and Garnier

More pathbreaking speakers to be revealed soon!

Plus look out for major announcements on Latin Music and Entertainment stars!

Some themes we will be exploring as the program is being shaped:

8th Annual Hispanic Advertising and Media Conference• Social Media: Best Practices from a major player: Use of language, social habits vs. general market.

• The unending quest: New approaches on how national brands reach out to local audiences

• Brand New Research: What appeals to different generations of Hispanics (Boomers, Gen-Xers, Millennials)|

• The Hispanic Digital Video Explosion

• English dominant and Spanish dominant: Language preference in advertising/ media by age/ region

• Hispanic print media, Where it works and where it doesn’t

• Programmatic Buying and Hispanic media: Much more than a buzzword

Hispanic Music and Entertainment Marketing Forum• Latin Music Genres, what works where and why

• Celebrity endorsement models

• The crucial role of mobile media in Hispanic Music consumption

• Music Streaming Services: Hispanic Music Subscription and Advertising revenue models

• Viva la Musica: How Social Media amplifies and shapes music and entertainment messages

• Our popular Speed Networking Function!

 

Register today to profit from the  early bird rate!

 

Already Confirmed Sponsors for #Portada14 are:

8th Annual Hispanic Music and Entertainment Marketing Conference:

Gold Sponsors:
YuMe
GFK

Bronze Sponsor
Mocospace

Hispanic Music and Entertainment Marketing Forum:
Spotlight Sponsor
Batanga

For sponsorship opportunities, please reach out to Kelley Eberhardt at Kelley@portada-online.com