Contrary to general market newspapers many Hispanic newspapers are growing their circulation. Is this fact appealing enough for national and regional advertisers? A high quality panel at Portada’s 8th Annual Hispanic Advertising and
Media Conference will explore the above and other questions. Panelists will include Isabella Sanchez, VP Media Integration at Zubi Advertising and Verizon’s Director of Multicultural Advertising Oscar Madrid.
Get your tickets now! Early Bird pricing expires this Friday August 8!
In a special on-stage interview Aaron Kushner, CEO of Freedom Communications, the owner of the recently launched Los Angeles Register. the Orange County Register, the Press Enterprise and other major digital and print media properties, will explain the rationale behind his large print media investments and tell the audience what went well and what not and why. The interview will be conducted by Portada’s very own Marcos Baer.
Other major confirmed speakers that will analyze the most important issues driving Multicultural Marketing forward include:
Ana Lucia Soto, Media Manager, JC Penney
Lyris Leos, Brand Marketing Strategy Director, JC Penney
Cesar Sroka, Group Account Director, Omnicom Group
Manny Gonzalez, Senior Director-Multicultural, Moet Hennessy
Daniel Villaroel, Director Multiethnic Marketing, Maybelline New York and Garnier
Keisha Andrews-Rangel, Managing Director, nTrigue media
Maria Lopez Knowles, CMO, Pulpo Media
Maria Rios, Director of Multicultural Marketing & Media Strategy, Macy’s