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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Chevrolet‘s global CMO Tim Mahoney will step down on March 1. During his tenure, Mahoney lead initiatives like the brand’s “Find New Roads” marketing platform. Prior to this, he worked as chief product and marketing officer at Volkswagen of America.

 

 

 

 

Ikea has promoted global Chief Marketing and Communications Officer Claudia Willvonseder has been promoted to general manager for the retailer’s Swiss operations. Peter Wright has become lead for Ikea’s global marketing. Willvonseder has served as global CMO since 2014 but has worked at Ikea since 2006 in a variety of marketing roles.

 

 

 

Philip Martzolf has been named President of NBC Affiliate Relations. Martzolf will join NBCUniversal from Sony Pictures Television, where he was executive VP of syndication, managing sales and marketing for first-run and off-network programming and domestic feature films.

 

 

 

 

WPP’s Group M has chosen Tim Castree to fill the vacant position of North America Chief Executive. Castree has been global Chief Executive of Wavemaker and its predecessor MEC since January 2017.

 

 

 

 

 

Ntooitive, a digital ad agency has announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Toyota and Club América

Toyota and soccer team Club América announced their partnership for Tour Águila in the United States to kick off 2018.  As the official automotive sponsor of Tour Águila, the brand will bring the action to fans starting on March 24th in San Diego, California against its rival, Club Tijuana. The Tour consists of a series of friendly matches against some of the most important teams in Liga MX and MLS during the preseason and FIFA dates.  These matches will take place in key Hispanic markets including cities in California and Texas and will be broadcast on Univision Deportes in the U.S. and on Televisa in Mexico. In addition, Toyota will be presenting sponsor of the pre-game Fiesta Futbolera, an interactive Fan Fest celebration of the Club, including a showcase of the team’s championship trophies, Agui the official mascot and legendary player appearances.  Other elements of the partnership include in-stadium content opportunities including live partnership announcements and video, on-field signage, tickets and giveaways. Along with Club América, Toyota will connect with soccer fans at a community level through an association with Alianza de Fútbol, the premier organization in the U.S. dedicated to the support and development of Hispanic amateur soccer.As the exclusive automotive sponsor of Alianza, Toyota will be the title sponsor of the Copita Alianza, a series of youth tournaments that take place from May through October in key Hispanic markets where thousands of children participate.  

  • Ikea

Ikea announced it has appointed Wavemaker to retain its planning and buying business in the U.S. following a global media review that launched in 2016.WPP ‘s Wavemaker will be tasked with driving “deeper integration and innovation” in-store and online across all of the furniture brand’s domestic media channels including data science, multicultural, search engine optimization (SEO) and content offerings, according to the announcement.Ikea spent US$108.2 million on measured media in the U.S. last year and US$106.6 million in 2016, according to Kantar Media. MEC was the incumbent for 11 years.

 

 

  • Amgen

Hearts & Science has been appointed to handle pharmaceutical company Amgen’s US$350 million media planning and buying account, following a review, Adweek first reported. Incumbent agency on the account was WPP’s MEC. Amgen produces medications such as Neulasta and Neupogen. The company ad spend in 2018 will approach US$350 million.

 

 

 

 

  • Modelo Especial

Constellation Brands has announced it has extended and expanded its partnership with the MLS L.A. Galaxy and StubHub Center, making Modelo Especial the official import beer of the club and stadium. The multiyear deal also includes building a Modelo-branded area atop the west terrace. Modelo will also be a lead marketing partner of the team, which will include co-branding marketing materials, fan merchandise, consumer promotions and fan engagements. Previously the Modelo Especial brand was the exclusive import beer sponsor of both the LA Galaxy and their StubHub Center home. Given that the San Diego Chargers are also playing in the StubHub Center these days, ismore Modelo in the offing for sports marketing?

 

 

 

  • McDonald’s

McDonald’s has rolled out  a multimedia Hispanic market campaign centered in Houston that was part of the giant QSR’s January launch of its US$1 $2 $3 Dollar Menu, a key part of its growth strategy, Mediapost has reported.The campaign aimed to connect with Hispanic consumers looking for ways to find value without compromising quality, drive traffic and sales lifts in Houston locations, and support brand affinity among the Hispanic segment nationally by showcasing McDonald’s’ commitment to supporting the Hispanic community, reports Natalie Asorey, a supervisor at the Miami-based Boden agency, which spearheaded the campaign.The campaign “¡Síganme los Buenos! (“Good guys, follow my lead!”)was designed as a test model for adaptation in other key Hispanic markets. it was centered on El Chapulín Colorado — a  Mexican TV character.The campaign included animated social video that teased the brand’s partnership with El Chapulín Colorado, posted on the brand’s U.S. Hispanic Facebook page, McDonald’s Latino, and the local McDonald’s Houston Facebook and Instagram pages.There was also a media tour featuring Roberto Gómez Fernández — the son of the character’s creator and spokesperson for Grupo Chespirito (owner of the character) — and Nelly Quijano, local McDonald’s owner/operator, with national and local general market and Hispanic media outlets.As part of a local media buy, radio and TV spots and influencer content went live on the days leading up to a January 27 takeover event at Quijano’s McD’s location. The team launched a second animated video to announce the campaign that revealed the character and encouraged consumers to try the new $1 $2 $3 Dollar Menu. At the same time, the local giveaway rules were published on the McDonald’s newsroom.

 

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

  • Tampico Beverages 

Chicago-based Tampico Beverages, one of the world’s leading beverage brands that has successfully cornered a niche of multicultural, economic, family shoppers, announced the launch of its brand refresh, including an updated logo, a new look and feel across its family of fruit flavored juice drink products, website and social media channels. To celebrate this milestone and provide consumers with a chance to engage with Tampico’s new brand expression of being “Imaginatively Curious,” Tampico brand ambassadors will be hosting activations in seven major cities across the U.S. starting today. The new logo, with juice droplets emanating from the Tampico name, is designed to symbolize a burst of flavor, with the letter “o” converted to a smile that conveys the fun found in Tampico juice drinks.The brand refresh is simultaneously being rolled out across Tampico’s products and digital properties, including its website, blog, Instagram, Facebook and Pinterest.Tampico will continue its branded activations, “Tampico Tuesdays,” every Tuesday between March 20 and May 1. Brand ambassadors will surprise locals in seven cities with exclusive Tampico wristbands, while accompanied by roaming mobile billboards designed to look like larger-than-life bottles of Tampico. Events will take place in select public spaces in major cities including Chicago, Miami, Los Angeles, Atlanta, Houston, Dallas, and New Jersey.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

  • Ikea

descarga (2)Ikea, a multinational group of companies that designs and sells ready-to-assemble furniture appliances and home accessories, has concluded a media agency review which began in March, completing the global phase of the process and consolidating its roster of media agencies to two holding companies: GroupM and Dentsu Aegis Network.The firm spends around US$435 million annually on ads worldwide. Regional IKEA units will select a media partner from among the GroupM or Dentsu Aegis brands. Both holding companies already work with IKEA in many markets.

  • Swarovski

descarga (3)Swarovski, producer of luxury cut lead glass, has appointed Havas Media to handle its global media business following a review from Jan. 1, 2017. Publicis Groupe’s Zenith is the incumbent.The account now covers more than 35 countries with a focus on the U.S., China, the UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil. The account will include all media duties, including social and programmatic.

  • Mexico Tourism Board

descargaLourdes Berho of IWF Mexico was named CEO of the Mexico Tourism Board. She was previously the CEO of Conde Nast for Mexico and Latin America from 2004 to 2008, and she also served as vice president of commercialization for Grupo Banamex. She will assume the role of CEO for the Mexico Tourism Board on July 1st. She brings 25 years of experience in management, marketing, luxury travel, publishing and sustainable tourism to the role.

  • Copa Airlines

descarga (2)Copa Airlines announced they will begin direct nonstop flights between the airline’s Hub of the Americas at Tocumen International Airport in Panama City, Panama and the historic city of Chiclayo, Peru. The airline’s twice-weekly flights will increase connectivity between northern Peru and Copa’s extensive route network, which consists of 74 destinations in 31 countries in North, Central and South America and the Caribbean.Copa’s new Panama-Chiclayo flight has the potential to generate tourism and trade between this interesting city and the rest of the American continent.Copa Airlines’ new flight launches as the number of Panamanian tourists visiting Peru is on the rise.  Flights between Panama and Chiclayo are timed to offer the most convenient connections to the Peruvian city from major cities on the continent, including Miami, New York, Los Angeles and Washington, D.C., in the United States; Havana, Cuba; Punta Cana, Dominican Republic; Bogota, Barranquilla and Cartagena, Colombia; and other major cities of Central, North and South America and the Caribbean.

  • Holiday Inn Express

c58b279ae8516d7abd38a0eddd4b7946_400x400InterContinental Hotels Group is opening the new-build 112-room Holiday Inn Express Mexico Aeropuerto hotel.This is the first Holiday Inn Express branded property near Mexico City’s Benito Juárez International Airport and is IHG’s fifteenth property in the city.Gerardo Murray is the regional vice president of brands and marketing, Mexico, Latin America and Caribbean at IHG.Owned by Promotora de Hoteles Mixhiuca and managed by Grupo Hotelero Latinoamerica, the Holiday Inn Express Mexico Aeropuerto hotel is franchised by an affiliate of IHG.

 

  • Sharemoney

hyclZAg4_400x400Sharemoney, the online international money transfer service of Omnex Group, has added services to Paraguay, making it possible for senders to send money to more countries. Sharemoney has over 25 years of experience helping customers send money from the United States to countries all over the world, including the Philippines, Mexico, Vietnam, and many more. By offering transfer services to Paraguay, Sharemoney offers another option for international money transfers. With this service, people living in the U.S. will be able to quickly and easily send money to friends and family in Paraguay.

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • LG Electronics

descarga (1)LG Electronics USA has appointed Horizon Media as its media agency of record after a formal review. WPP’s Mindshare was the incumbent, according to Mediapost. Horizon Media will be responsible for communications planning and paid media activation across all channels for LG Electronics’ three primary U.S divisions — home appliances, home entertainment and mobile phones.  LG Electronics spent US$415 million on advertising in 2015, according to Kantar Media.

 

 

  • Ikea

descarga (2)Ikea, a multinational group of companies that designs and sells ready-to-assemble furniture appliances and home accessories, has concluded a media agency review which began in March, completing the global phase of the process and consolidating its roster of media agencies to two holding companies: GroupM and Dentsu Aegis Network.The firm spends around US$435 million annually on ads worldwide. Regional IKEA units will select a media partner from among the GroupM or Dentsu Aegis brands. Both holding companies already work with IKEA in many markets.

  • Honda

386380Honda is launching a new integrated Hispanic marketing campaign for the redesigned 2017 Ridgeline pickup truck, which went on sale in late June. The multiplatform campaign appeals to the brand’s expanding market of Hispanic customers and will launch with the Ridgeline’s official sponsorship of the Univision Deportes’ broadcast of “Campeón de Campeones,” the emblematic Mexican soccer championship match between the winners of the two most recent Liga MX seasons, that took place yesterday in Los Angeles and was aired on Univision Network and simulcast on UDN (Univision Deportes Network).The new Ridgeline Hispanic marketing campaign produced by Honda’s Hispanic Advertising agency Orcí includes TV, digital, social and experiential executions highlighting the completely reimagined Honda Ridgeline’s unique capabilities and new levels of versatility, while touting its industry-exclusive key features. “NO ES NADA” , a new TV spot debuting as part of the campaign, features the all-new Ridgeline as a ‘mid-size truck with a big-sized heart.’

https://youtu.be/hiIa1d5qs48

  • Swarovski

descarga (3)Swarovski, producer of luxury cut lead glass, has appointed Havas Media to handle its global media business following a review from Jan. 1, 2017. Publicis Groupe’s Zenith is the incumbent.The account now covers more than 35 countries with a focus on the U.S., China, the UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil. The account will include all media duties, including social and programmatic.

  •  360FLY

descarga (4)MBMG has been named media agency of record for manufacturer of a single-lens camera 360fly, Mediapost reports. The first work for the agency was to develop an integrated media plan to reach 360fly’s mostly male, young and active demographic.

 

 

  • Farruko & Miller Lite®

descarga (5)Miller Lite is bringing its Conciertos Originales music series back to Miami, offering a free concert experience to people 21 and over that features some of the biggest Latin artists. Determined to top last year’s success, The Original Light Beer will bring an acclaimed reggaeton artist that is taking the Latin urban music scene by storm: Farruko. The reggaeton star will take the stage of the iconic Fillmore Miami Beach at the Jackie Gleason Theater on July 13.The beer will kick off its concert series in July with Farruko, an artist who continues to have a strong hold on the Latin music charts with hits like “Obsesionado” and “Passion Whine.” With two Latin GRAMMY® nominations under his belt, the Puerto Rican singer and songwriter recently took his Visionary World Tour to Europe and will be making his way back to the U.S. in time for his Conciertos Originales performance.Entry to the concert will be free of charge and on a first-come, first-served basis for those 21 and over. The event will offer VIP entry and opportunities to meet-and-greet the headlining artist.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Ikea ::: GOOD THiNS /Mondelez International  ::: Bodytech Corporation – Catterton ::: “Agolescentes”, Volkswagen Latinoamérica ::: Hilton Garden ::: United Airlines :::

  • Ikea

descargaFurnishings giant Ikea has decided to conduct a global global media agency review for its US$ 400 million annual marketing and advertising account. The review will be handled by Consultancy ID Comms. In US alone, the company is said to had spent US$100 million in 2009.Ikea works with various shops across five holding companies for planning and buying in other global geographies. GroupM’s MEC, which has the U.S. assignment, is among those companies and will most probably participate in the review. Read more.

  • GOOD THiNS /Mondelez International 

Mondelez International Introduces New Savory Snack Brand, GOOD THiNS. The brand starts with real ingredients (like wheat, potato and rice), combines them with enticing flavors  and bakes each piece without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup.GOOD THiNS will be available in eight varieties at launch:The Potato Ones! (With 60% less fat than the leading regular fried potato chip), Original, Spinach & Garlic, Sweet Potato, The Chickpea One! (Made with real chickpeas), Garlic & Herb, The Rice Ones! (Gluten-free), Veggie Blend, Simply Salt, Poppy & Sesame Seed and Sea Salt & Pepper.Marketing support will spread the good snacking news over the next few months. With the help of agency partners, the brand will introduce three TV launch spots, digital advertising, in-store sampling, shopper marketing programs and consumer activations in select cities.GOOD THiNS is currently rolling out nationwide at a suggested retail price of US$3.69 per box.

  •  Bodytech Corp

logo_bodytechBodytech Corporation (“Bodytech”), the second-largest gym company in Latin America, has announced a significant growth capital investment by Catterton, the largest consumer-focused private equity firm in the world. Catterton’s investment will be used to support and accelerate Bodytech’s continued growth throughout Latin America. Terms of the transaction were not disclosed.Bodytech has more than 140 locations in Colombia, Peru and Chile. Its offerings include full service gyms (via the Bodytech & Sportlife brands), high performance gyms (Bodytech Sports Medicine), gyms for kids (Bodytech Active Kids) and Life Fitness gym products sold for personal and commercial use. Bodytech is focused on building full-service gym locations.Bodytech has approximately 280,000 customers and has grown its annual revenues by 20 percent per year in recent years.

  • “Agolescentes”, Volkswagen Latinoamérica

descarga (3)Kepel & Mata has conducted Volkswagen latest campaign for Volkswagen Gol Latin America. The story is available online in the website www.agolescentes.com. The campaign shows a couple’s journey through Latin America on their own Volkswagen Gol. This is a 100% digital and multiplatform effort. Client’s supervision was in charge of Giselle Fiumara, marketing for VW Latin America.

  • Hilton Garden

D4G5V5rB_400x400Hilton Garden InnHilton Worldwide‘s brand of hotels, has announced the opening of Hilton Garden Inn Iquique in the capital city of Chile’s Iquique Province and Tarapacá Region. The hotel boasts 123 guest rooms, most offering ocean views, and a central location within walking distance of the popular Cavancha and Playa Brava beaches. Hilton Garden Inn Iquique represents the company’s fifth hotel in Chile and latest addition to the brand’s growing portfolio of more than 650 hotels worldwide.

 

  • United Airlines

sA1V-rRi_400x400United Airlines has submitted its formal application to the U.S. Department of Transportation (DOT) for authority to provide service from four of its largest U.S. gateway cities – Newark/New York, Houston, Washington, D.C.and Chicago – to Havana’s José Martí International Airport. If approved, United will be one of the first U.S. airlines to offer customers daily, nonstop scheduled service to Cuba.United’s proposal to DOT outlines its planned service to Havana from hubs serving four of the country’s largest Cuban-American populations. The service would include a total of 11 roundtrip flights per week with daily service from Newark Liberty and one additional Saturday flight (eight weekly flights), along with a Saturday-only flight from Houston George Bush Intercontinental, Washington Dulles and Chicago O’Hare (three weekly flights). If United’s application is approved, service to Havana on these routes will be operated with United Wi-Fi-equipped Boeing 737-800 two-cabin aircraft featuring 16 United First, 90 United Economy and 48 extra legroom United Economy Plus seats.United launched UnitedtoCuba.com to create awareness of the significant economic and competitive benefits the airline’s service would provide.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Ikea

descargaFurnishings giant Ikea has decided to conduct a global global media agency review for its US$ 400 million annual marketing and advertising account. The review will be handled by Consultancy ID Comms. In US alone, the company is said to had spent US$100 million in 2009.Ikea works with various shops across five holding companies for planning and buying in other global geographies. GroupM’s MEC, which has the U.S. assignment, is among those companies and will most probably participate in the review. Read more.

  • Unilever

video-posterUnilever’s U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.The #100PorCientoTu campaign is partnering with celebrity stylist Leonardo Rocco, celebrity groomer Marcos “Reggae” Smith, international plus-size model and influencer Denise Bidot and other notable influencers to provide beauty and style inspiration. They will share their top beauty and grooming tricks of the trade featuring brands they love like AXE, Caress, Dove, POND’s, Suave, TRESemme and Degree.#100PorcientoTu is celebrating music as a source of inspiration for Latino’s style and self-expression by sponsoring Latin music concerts across the country. The campaign kicks-off with award winning urban Latin artist Nicky Jam and his The Fenix Tour in NYC.Go to 100PorCientoTu.com to learn about the latest beauty and grooming trends and tips from our influencers and experts.

  • Chipotle

i7FxHNpE_400x400Chipotle Mexican Grill has chosen Burson-Marsteller as its US PR agency of record after parting ways with longtime agency Edelman. Burson was selected following a three-month review to cover consumer and corporate PR, including media relations, public affairs and executive positioning. Social media is not included.

 

 

 

  • SlimFast®

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SlimFast® weight loss brand has announced a partnership with Raul de Molina (who is known to millions as “El Gordo” from the Univision’s show “El Gordo y la Flaca”) in his effort to lose weight and keep it off. Raul set a goal to lose thirty pounds and since he started the SlimFast® plan he has far exceeded his expectations.  The campaign officially kicks off March 7th with a thirty second commercial featuring Raul and his charismatic personality showing off his new physique and favorite ways to use the SlimFast® plan. Print and digital ad campaigns will also go live in March. SlimFast® social media channels will focus on Raul’s weight loss journey, giving followers a personal account of how he used the SlimFast® plan to shed the weight and keep it off within his hectic schedule. Sharing his journey on Raul’s own social channels will also play a key role in the integration of SlimFast® into the Hispanic community.

  • PawedIn

YXdkbhd-_400x400Former CEO of pet food marketer Petbrosia Keith Johnson is launching PawedIn, a combination social network and content hub for pet owners, online directory of veterinarians and other pet service providers, and digital agency for local pet businesses and national brands alike. It’s a media-agency mixed breed, essentially a digital agency built around a social network and marketplace, according to Adage.People on PawedIn can create profiles for their pets, link those to their vets, groomers and other pet pros, and review the providers. The site is automatically adding listings of pet providers from databases as it moves into cities.Mr. Johnson plans to target other pet brands, from startups to big established brands.

  • Colgate® Optic White®

descargaColgate® Optic White® is celebrating and empowering Latinas as a sponsor of the second annual #WeAllGrow Summit, a conference that sets the stage for entrepreneurial Latinas making strides in the digital sphere. From March 3-5, the #WeAllGrow Summit is a conference dedicated to celebrating and empowering Latinas in the digital space through a series of motivational presentations by key influencers along with networking and learning experiences for all social media content creators. To share the experience with the nation’s most influential Latinas, Colgate® Optic White® invites attendees to share their #SonrisaColgate moments by showcasing their smile on social media for a chance to win a grand prize. Follow @SonrisaColgate on Twitter to be part of the conversation from #WeAllGrow and see all of the #SonrisaColgate and #SonrisaBrillante moments.

What: Furnishings giant Ikea has decided to conduct a global media agency review.
Why it matters: For its US $400 million annual marketing account, Ikea works with various shops across five holding companies for planning and buying  GroupM’s MEC, which has the U.S. assignment, is likely going to participate in the review.

descargaFurnishings giant Ikea joins the group of big marketers that have launched media agencies reviews (Coca-Cola, Procter & Gamble, Mondelez, L’Oréal and Johnson & Johnson, among others.)

The Netherlands-headquartered company has decided to conduct a global global media agency review for its US$ 400 million annual marketing and advertising account. The review will be handled by Consultancy ID Comms. In US alone, the company is said to had spent US$100 million in 2009.

Ikea works with various shops across five holding companies for planning and buying in other global geographies. GroupM’s MEC, which has the U.S. assignment, is among those companies and will most probably participate in the review. Dentsu Aegis Network has the business in the UK. In Asia, Ikea works with Vizeum in Singapore, Thailand and Malaysia.

The company said it would continue to work with its incumbent agencies in each local market during the review process.

“As part of our commitment to the ongoing improvement of our media and marketing governance, IKEA periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best agency partners. IKEA is currently in the process of reviewing its media agency suppliers globally,” said Ikea through a statement.