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SALES LEADS LATAM: Ikea, Swarovski, Mexico Tourism Board…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at [email protected].

  • Ikea

Ikea, a multinational group of companies that designs and sells ready-to-assemble furniture appliances and home accessories, has concluded a media agency review which began in March, completing the global phase of the process and consolidating its roster of media agencies to two holding companies: GroupM and Dentsu Aegis Network.The firm spends around US$435 million annually on ads worldwide. Regional IKEA units will select a media partner from among the GroupM or Dentsu Aegis brands. Both holding companies already work with IKEA in many markets.

  • Swarovski

descarga (3)Swarovski, producer of luxury cut lead glass, has appointed Havas Media to handle its global media business following a review from Jan. 1, 2017. Publicis Groupe’s Zenith is the incumbent.The account now covers more than 35 countries with a focus on the U.S., China, the UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil. The account will include all media duties, including social and programmatic.

  • Mexico Tourism Board

descargaLourdes Berho of IWF Mexico was named CEO of the Mexico Tourism Board. She was previously the CEO of Conde Nast for Mexico and Latin America from 2004 to 2008, and she also served as vice president of commercialization for Grupo Banamex. She will assume the role of CEO for the Mexico Tourism Board on July 1st. She brings 25 years of experience in management, marketing, luxury travel, publishing and sustainable tourism to the role.

  • Copa Airlines

descarga (2)Copa Airlines announced they will begin direct nonstop flights between the airline’s Hub of the Americas at Tocumen International Airport in Panama City, Panama and the historic city of Chiclayo, Peru. The airline’s twice-weekly flights will increase connectivity between northern Peru and Copa’s extensive route network, which consists of 74 destinations in 31 countries in North, Central and South America and the Caribbean.Copa’s new Panama-Chiclayo flight has the potential to generate tourism and trade between this interesting city and the rest of the American continent.Copa Airlines’ new flight launches as the number of Panamanian tourists visiting Peru is on the rise.  Flights between Panama and Chiclayo are timed to offer the most convenient connections to the Peruvian city from major cities on the continent, including Miami, New York, Los Angeles and Washington, D.C., in the United States; Havana, Cuba; Punta Cana, Dominican Republic; Bogota, Barranquilla and Cartagena, Colombia; and other major cities of Central, North and South America and the Caribbean.

  • Holiday Inn Express

c58b279ae8516d7abd38a0eddd4b7946_400x400InterContinental Hotels Group is opening the new-build 112-room Holiday Inn Express Mexico Aeropuerto hotel.This is the first Holiday Inn Express branded property near Mexico City’s Benito Juárez International Airport and is IHG’s fifteenth property in the city.Gerardo Murray is the regional vice president of brands and marketing, Mexico, Latin America and Caribbean at IHG.Owned by Promotora de Hoteles Mixhiuca and managed by Grupo Hotelero Latinoamerica, the Holiday Inn Express Mexico Aeropuerto hotel is franchised by an affiliate of IHG.


  • Sharemoney

hyclZAg4_400x400Sharemoney, the online international money transfer service of Omnex Group, has added services to Paraguay, making it possible for senders to send money to more countries. Sharemoney has over 25 years of experience helping customers send money from the United States to countries all over the world, including the Philippines, Mexico, Vietnam, and many more. By offering transfer services to Paraguay, Sharemoney offers another option for international money transfers. With this service, people living in the U.S. will be able to quickly and easily send money to friends and family in Paraguay.

We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at [email protected].



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