A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- LG Electronics
LG Electronics USA has appointed Horizon Media as its media agency of record after a formal review. WPP’s Mindshare was the incumbent, according to Mediapost. Horizon Media will be responsible for communications planning and paid media activation across all channels for LG Electronics’ three primary U.S divisions — home appliances, home entertainment and mobile phones. LG Electronics spent US$415 million on advertising in 2015, according to Kantar Media.
Ikea, a multinational group of companies that designs and sells ready-to-assemble furniture appliances and home accessories, has concluded a media agency review which began in March, completing the global phase of the process and consolidating its roster of media agencies to two holding companies: GroupM and Dentsu Aegis Network.The firm spends around US$435 million annually on ads worldwide. Regional IKEA units will select a media partner from among the GroupM or Dentsu Aegis brands. Both holding companies already work with IKEA in many markets.
Honda is launching a new integrated Hispanic marketing campaign for the redesigned 2017 Ridgeline pickup truck, which went on sale in late June. The multiplatform campaign appeals to the brand’s expanding market of Hispanic customers and will launch with the Ridgeline’s official sponsorship of the Univision Deportes’ broadcast of “Campeón de Campeones,” the emblematic Mexican soccer championship match between the winners of the two most recent Liga MX seasons, that took place yesterday in Los Angeles and was aired on Univision Network and simulcast on UDN (Univision Deportes Network).The new Ridgeline Hispanic marketing campaign produced by Honda’s Hispanic Advertising agency Orcí includes TV, digital, social and experiential executions highlighting the completely reimagined Honda Ridgeline’s unique capabilities and new levels of versatility, while touting its industry-exclusive key features. “NO ES NADA” , a new TV spot debuting as part of the campaign, features the all-new Ridgeline as a ‘mid-size truck with a big-sized heart.’
Swarovski, producer of luxury cut lead glass, has appointed Havas Media to handle its global media business following a review from Jan. 1, 2017. Publicis Groupe’s Zenith is the incumbent.The account now covers more than 35 countries with a focus on the U.S., China, the UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil. The account will include all media duties, including social and programmatic.
MBMG has been named media agency of record for manufacturer of a single-lens camera 360fly, Mediapost reports. The first work for the agency was to develop an integrated media plan to reach 360fly’s mostly male, young and active demographic.
- Farruko & Miller Lite®
Miller Lite is bringing its Conciertos Originales music series back to Miami, offering a free concert experience to people 21 and over that features some of the biggest Latin artists. Determined to top last year’s success, The Original Light Beer will bring an acclaimed reggaeton artist that is taking the Latin urban music scene by storm: Farruko. The reggaeton star will take the stage of the iconic Fillmore Miami Beach at the Jackie Gleason Theater on July 13.The beer will kick off its concert series in July with Farruko, an artist who continues to have a strong hold on the Latin music charts with hits like “Obsesionado” and “Passion Whine.” With two Latin GRAMMY® nominations under his belt, the Puerto Rican singer and songwriter recently took his Visionary World Tour to Europe and will be making his way back to the U.S. in time for his Conciertos Originales performance.Entry to the concert will be free of charge and on a first-come, first-served basis for those 21 and over. The event will offer VIP entry and opportunities to meet-and-greet the headlining artist.
INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
–New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
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