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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • HSBC

HSBC wants to triple both onshore and offshore revenues, profits and ebitda in Brazil within five years.HSBC sold its corporate and wholesale banking operations as part the sale of its full Brazil business to Bradesco in 2016.The global bank immediately opened a new Faria Lima-adjacent office in São Paulo to support the international business for Brazilian clients.  At the end of last year, the bank had 65 employees; it now has 100 and expects to close the year with a headcount of between 120 and 140. Alexandre Guião, president of HSBC Brazil,expects HSBC to have around 180 to 190 employees in Brazil by the end of 2020, Euro Money reported.The strategy behind that growth is to become a full-service wholesale and investment bank; there are no plans to re-enter retail or onshore private banking.

 

 

  • Palace Resorts

Palace Resorts – the company that sets the standard in five-star, luxury all-inclusive resort accommodations- announced the restructuring of its in-house marketing teams. Palace Resorts, which has previously managed its marketing and public relations efforts alongside some of the best marketing & advertising agencies, has decided to bring its efforts completely in-house, by building a global marketing team.Palace Resort’s various brands market to a variety of segments in the travel space on a global level including direct consumer, travel industry professionals and those selling meetings and incentives. These marketing efforts are done not only in key markets such as the United States & Canada, but also to other international key vital markets that include Mexico, Latin America, the UK, and Japan among others. To maintain synergies across all world markets, it was important to build a stellar team that could accomplish the task of maintaining brand voice regardless of location or market segmentation. This approach allows the brand to have better control of its brand identity on a worldwide scale.The in-house global marketing & public relations structure is comprised of a team of over thirty talented professionals that include, creative, strategy, digital and content marketing, as well as a team of communication pros. Gerardo Garcia, Vice President Sales & Marketing at USA PALACE RESORTS is a member of Portada´s Travel Marketing Board. 

 

  • The Unicomer Group

The Unicomer Group opened its MegaStore in Aruba, a one-stop shopping concept with six brands under one roof including AMC Unicon, Ashley HomeStore, Optica Unicon, Home and Nature, RadioShack and Smit & Dorlas Coffee Shop, offering a large assortment of products for everyday living, entertainment and enjoyment. The Unicomer Group operates more than 1,100 stores throughout the Caribbean and Latin America, with its retail brands: Courts, Courts Optical, Shop Courts, AMC Unicon, Lucky Dollar, ServiTech, Omni, RadioShack, Ashley Furniture HomeStore, Home and Nature, Ready Cash, Price Hacker and Hagemyer.Unicomer Group brings well-being to more than 1.5 million customers in the market, through the sale of its prestigious brand products at affordable prices. The Group continues with its plans of expansion, and consolidates once again as leader of the retail industry in 26 countries throughout Caribbean, Central America, South America and U.S.A. With the project investment the group will benefit both the local economy and Unicomer Aruba to re-affirm its commitment to positively impact the wellbeing of the countries where it operates.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • CenturyLink

CenturyLink, the second largest U.S. communications provider to global enterprise customers, is making a significant investment to expand its network in the South Florida market. Located in Miami – the gateway to Latin America – the new facility will also help the company serve the skyrocketing demand for enterprise services in Latin America, as well as from South Florida organizations doing business there.The expansion includes a new network gateway, to manage the flow of internet and data traffic on CenturyLink’s robust global network, and a state-of-the-art, high-efficiency data center. Together, they will help drive IT agility for South Florida and Latin American customers for years to come. The gateway will connect to nearby sub-sea landing stations, which provide access to sub-sea communications cables, and a large colocation facility that serves Latin America.

 

  • Choice Hotels International, Inc

Choice Hotels International, Inc. continues to expand through franchise agreements. Choice Hotels relies heavily on expansion in domestic as well as international markets. In the first quarter of 2019, this hotelier awarded 79 total franchise agreements. Alongside domestic growth, the company continues to expand its international footprint in new countries. Key international operating markets include Spain, Colombia, Panama, the Caribbean and Canada. The brand ecently strengthened its presence, with the launch of Clarion Pointe. Expansion of the brand is expected to occur through 21 Clarion Pointe franchise agreements. Meanwhile, in the last year, the company announced an alliance with Sercotel, a leading hotel operator and franchisor based in Spain. This alliance will enable the extension of Choice Hotels’ global footprint in Spain and other markets as well as the creation of opportunities for additional hotel development across Europe and Latin America.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

 

  • KFC

Wieden+Kennedy, creative agency for The Yum Brands fast food chicken chain, has also been awarded its US$234 million U.S. media ad spending account, which includes media planning and buying across all platforms, including digital and social media. Publicis media agency Spark Foundry was the incumbent since 2017. W+K has handled KFC creative since 2015.

 

 

 

 

 

 

  • Fiat Chrysler

Fiat Chrysler, One of the world’s largest automakers, has placed its´U.S. media account in review for the first time in nine years, Ad Age first reported. IPG’s UM, Incumbent media agency since 2009, will participate in the new review. UM’s offices in Detroit, New York and Los Angeles all work on the account, with Scott Russell overseeing the account out of Detroit. The review includes media buying and planning for all of the company’s major brands, including Chrysler, Jeep, Dodge and Ram. Global media is not included in this review.

 

 

 

 

  • HSBC

HSBC, The Hong Kong and Shanghai Banking Corporation, has awarded Omnicom agency PHD its´ US$400 million global media buying account beating 10-year incumbent agency Mindshare, The Wall Street Journal first reported. WPP’s JWT still handles some HSBC creative work. The switch comes under Leanne Cutts, who joined HSBC as chief marketing officer last year from Mondelez.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Jack Link´s

Jack Link’s Beef Jerky, an American snack company best known as the producer and marketer of the eponymous brand of beef jerky, has moved its media account from Carmichael Lynch, which handled media buying and planning for Jack Link’s for 13 years, to Cincinnati-based media agency Empower, Adweek reports. Jack Link’s spent about US$11 million on measured media in the U.S. in 2017, according to Kantar Media. Among Empower’s other clients are Wendy’s, Bush’s, Land O’Frost, Famous Footwear, Gorilla Glue and Ashley HomeStore. Carmichael Lynch did not participate in the media agency review.

 

 

  • Randalls

Randalls Food Markets, which operates 43 supermarkets in Texas, with 27 stores around the Houston area and 16 stores around the Austin area, is closing its third Houston-area store this year as the longtime local grocer continues to struggle in a hyper-competitive market.Last month, the company shuttered stores in Garden Oaks and in Stafford, leasing those locations to a Hispanic grocery chain called El Rancho.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • HSBC

HSBC, The Hong Kong and Shanghai Banking Corporation, has awarded Omnicom agency PHD its´ US$400 million global media buying account beating 10-year incumbent agency Mindshare, The Wall Street Journal first reported. WPP’s JWT still handles some HSBC creative work.

 

 

 

 

  • Heineken

Holland-based brewing company Heineken has acquired a minority stake in Belize Brewing Company Limited (BBC). The partnership provides BBC, a subsidiary of Bowen and Bowen Limited, with a strong international partner. BBC has been importing and distributing Heineken’s brands including Amstel and Red Stripe in Belize since 2016.Heineken has recently made huge investments in Latin America, including opening a new brewery in Meoqui, Mexico in February of this year. This is the seventh brewery Heineken opens in Mexico and it has the capacity of producing six million hectalitres per year. The brewery will produce brands that include Tecate, Dos Equis, and Heineken for the Mexican and international markets. This investment amounts to US$500 million and is considered to be the largest project in the company’s history. As part of their environmental sustainability, this brewery will operate on 100% renewable electricity through a combination of solar and wind power supplies.Heineken also reported that its beer volumes increased by 6.8% in Latin America, especially in Mexico.

 

 

  • Viceroy Hotel Group  

Los Angeles-based Viceroy Hotel Group is expaning in Latin America with the highly anticipated opening of Viceroy Los Cabos. The latest addition to The Viceroy Icon Collection,  Viceroy Los Cabos is located in the heart of San José del Cabo on the picturesque coast of Baja California. This opening marks a proud collaboration with Rodina Group, one of the top investment firms in Mexico specializing in hospitality, real estate, transportation and infrastructure. Expanding their global footprint into San José del Cabo, Viceroy has grown its Mexico presence where it currently operates Viceroy Riviera Maya, a luxury resort in Playa del Carmen. The opening of Viceroy Los Cabos is a vital part of the brand’s bold and expansive growth strategy with forthcoming openings in Serbia, Argentina, Panama, Portugal, and Vietnam.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Plus Ultra

Spanish airline Plus Ultra will develop a project with Venezuela after the first Madrid-Caracas flight, with which this route between both countries was inaugurated.The project which will be able to develop with the assistance of the Venezuelan authorities. Not only will the airline take passengers from Madrid to Caracas, or from Tenerife to Caracas, but what the company will do is develop a basic project for Venezuela that meets all the expectations they have of a new airlineThe vice president of Plus Ultra, Julio Martinez, notified that on June 30th they will activate the route to Tenerife.Martinez explained that the company, in addition to providing conventional flight services, wants to dedicate itself to encouraging tourist activity in destinations such as Los Roques, Margarita and Canaima. In alliance with the National Government, by 2019 the airline plans to make flights to link five European cities with five Latin American cities through Caracas.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Shell

Energy giant Shell has launched a global review of its creative and media business, after working with WPP-owned agencies JWT and MediaCom for decades. Incumbent MediaCom built ‘Team Media for Shell’ designed to handle planning and buying for the firm’s global retail business as well as its corporate and recruitment advertising when it won the global account. Shell is estimated to spend around US$200m on marketing each year.

 

 

 

  • Formula One

Formula One has appointed Wavemaker and Brainlabs to run its respective traditional and digital media accounts following a competitive review. Media was handled in-house prior to the review. WPP’s Wavemaker will handle all traditional media-planning and buying, while Brainlabs has been tasked to handle digital media.Each part of the media business is worth about half of the US $40m budget.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Netflix

Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue for this year (from about US $1.3 billion to approximately US $2 billion) because our testing results indicate this is wise, ” Netflix Q4 earnings release says. In terms of what this means for Latin America, Netflix does not disclose regional numbers. However, for 2018, they plan to add more Latin American subscribers than ever with 50 original productions from this region. “A good story told well is a global product”, said Ted Sarandos, Chief Content Officer at Netflix.

 

 

  • Dream Hotel Group

Dream Hotel Group signed three new hotels in Mexico and Central America. The Unscripted Belize is slated to open in late 2018 while the Dream Belize and Unscripted Tulum are set to open in 2020. Unscripted Belize—the first of the two new Belize properties—will have 24 beachfront cabanas near the Caribbean Sea. Belize’s second upcoming property—Dream Belize—will have 260 rooms. These will include 100 guestrooms and suites, 120 hotel condos and 40 branded residences. Both properties are owned and developed by Luke Chadwick.   The Unscripted brand will make its first foray into Mexico with its upcoming hotel in Tulum. Dream Hotel Group’s development pipeline has more than 30 hotel and resort projects worldwide across its brands Dream, Time, The Chatwal and Unscripted scheduled to open over the next four years.

  • Radisson Blu

Carlson Rezidor Hotel Group is expanding its portfolio in Costa Rica with the country’s first Radisson Blu branded hotel. Construction on the Radisson Blu Resort & Spa Papagayo, Costa Rica is scheduled for late 2018, with an opening date set for December 2020. The upcoming Radisson Blu resort will join Carlson Rezidor’s three hotels in Cost Rica: Radisson San Jose-Costa Rica, Country Inn & Suites by Radisson, San Jose Aeropuerto, Costa Rica and Park Inn by Radisson San Jose, Costa Rica. Carlson Rezidor will add the upcoming hotel to Radisson Blu’s portfolio of 300 operating hotels in 69 countries mostly outside of the U.S., including in Europe, Africa and Asia.

 

  • HSBC

HSBC, the British banking and financial services company, has launched a review of its global media account.The incumbent on the account is GroupM’s Mindshare. ID Comms, the U.K.-based media consulting company, will be running the pitch. It is thought the bank spends about US$400m a year on media but the bank does not disclose its spend.

 

 

 

 

  • IHG

IHG announced the opening of the new-build, 179-room Holiday Inn Lima Airport hotel, just five minutes from Jorge Chavez Lima International Airport. The two-tower, eight-story property is the second brand IHG has introduced in the capital city of Lima.Lima is home to numerous multinational companies making it one of the Latin America’s most dynamic financial markets. As Peru continues to grow, travelers can count on two IHG hotels in its capital city, Crowne Plaza Lima and Holiday Inn Lima Airport, along with six hotels that will be opening across Peru over the next few years.The Holiday Inn brand is part of IHG’s diverse family of brands in nearly 100 countries and territories.

 

  • SpotSee

SpotSee, global leader in shock and vibration monitoring through low-cost connectivity and data, and parent to established brands such as ShockWatch®, SpotBot, ShockLog® and OpsWatch, has announced the opening of a brand new office in Sorocaba, located just outside of São Paulo, Brazil. The office was opened to better serve SpotSee’s clients who have operations in Latin America. The office is located at Rua Vidal de Negreiros, nº 108, Sala 17, Vila Assis, 18025-160 Sorocoba – SP and is dedicated to providing sales and technical support to Latin America. Roberto Pinheiro will be in charge of the new facility as Central and South America General Manager, giving the new facility an experienced leader from the beginning.The Brazil office will aim to provide a better overall experience to SpotSee customers and users in Latin America.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

For prior Sales Leads editions, click here. 

  • Shell

Energy giant Shell has launched a global review of its creative and media business, after working with WPP-owned agencies JWT and MediaCom for decades. Incumbent MediaCom built ‘Team Media for Shell’ designed to handle planning and buying for the firm’s global retail business as well as its corporate and recruitment advertising when it won the global account. Shell is estimated to spend around US$200m on marketing each year.

 

 

 

 

 

  • TurboTax

TurboTax®, the nation’s leading online tax preparation service from Intuit Inc., announced the launch of its new integrated Latino marketing campaign aimed at giving Latinos the confidence that with TurboTax their taxes are done right with a guaranteed maximum refund.   The integrated program includes TV, radio and digital advertising, community events and social media activations, in both English and Spanish, to ensure relevancy among acculturated and unacculturated consumers. The Hispanic marketing campaign kicked off with “No hay por que tener miedo” (There’s Nothing to Be Afraid Of) advertising theme.  The TV spot creative was concepted by Multicultural agency GALLEGOS United in collaboration with TurboTax’s AOR Wieden+ Kennedy. The Spanish language spot is running on Univision, Telemundo and Azteca America among others and will air through the end of tax season.Through key media integrations on the leading networks and Spanish-language programming including Univision’s “Despierta América” and Telemundo’s “Don Francisco Te Invita”, the brand will be providing insight into the benefits of filing taxes with TurboTax. These are being executed in partnership with GALLEGOS United and Hispanic public relations agency, Havas FORMULATIN.

https://youtu.be/9W-eMoislWY

  • Netflix

Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue for this year (from about US $1.3 billion to approximately US $2 billion) because our testing results indicate this is wise, ” Netflix Q4 earnings release says.

 

 

 

  • Domino’s

Domino’s has appointed The Community as its U.S. Hispanic agency of record, following a review.The Community will be tasked with creating campaigns encompassing traditional, social, digital, and mobile advertising for the U.S. Hispanic market. Its first work is expected to launch in mid-2018.

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Modell’s

Dennis Holt’s independent media agency USIM has been named print and broadcast media agency of apparel retailer Modell’s Sporting Goods, Mediapost has reported. USIM was selected following a formal review.Omnicom’s Zimmerman Advertising was the incumbent.USIM will be in charge of providing insights, strategy, planning and execution, and the business will be managed out of USIM’s New York City office.

 

 

 

 

  • Bacardi – Patrón Tequila

Family-owned Bacardi Limited, one of the largest privately held spirits company in the world, announced it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100% ownership of Patrón Spirits International AG and its PATRÓN® brand, the world’s top-selling ultra-premium tequila. According to the most recent IWSR data, this transaction will make Bacardi the number one spirits player in the super-premium segment in the U.S. and the second largest spirits company in market share by value in the critically important United States market.The Patrón leadership team, including Chief Executive Officer Edward Brown, Chief Operating Officer David R. Wilson, and Chief Marketing Officer Lee Applbaum, will continue in their roles.

 

  • San Antonio International Airport

Fort Worth-based PAVLOV Advertising has been named agency of record for San Antonio International Airport (SAT) and the San Antonio Airport System (SAAS), according to a news release. The US$4 million contract covers an initial three-year term, with the option to extend for two additional one-year periods.The provided services include: advertising creative, graphic design, traditional and digital media planning and placement, public relations and interactive to promote SAT’s service offerings from new routes and in-airport concessions to the SAT “Meet Me” loyalty program and parking.

 

  • HSBC

HSBC, the British banking and financial services company, has launched a review of its global media account.The incumbent on the account is GroupM’s Mindshare. ID Comms, the U.K.-based media consulting company, will be running the pitch. It is thought the bank spends about US$400m a year on media but the bank does not disclose its spend.

 

 

 

 

  • P&G

Procter & Gamble Co., one of the world’s biggest ad spender, Procter & Gamble Co., It’s  moving more media planning and buying in-house, according to Chief Financial Officer Jon Moeller.P&G has already cut agency and production costs by US$750 million annually in recent years, and looks to cut another US$400 million in the future.The firm will automate more media planning, production and distribution, bringing more of it in-house and more likely affecting its’ North American media shops: Omnicom’s Hearts & Science and Dentsu Aegis Network’s Carat.

 

 

 

  • Tecate

Tecate, the Mexican growth engine inside the Heineken USA portfolio, announced an evolution to their award winning “Born Bold” campaign introduced in 2015 called “We Are Bold.” The new campaign is built around four friends’ brotherly bond while emphasizing the camaraderie, rivalries and unspoken, yet understood inside jokes during their regular barbecues (BBQ). The “We Are Bold” campaign is rooted in consumer insights for the beer brand’s core demographic, the bicultural Hispanic male, and the role that the BBQ grilling occasion or Carne Asada, as literally translated by this group, plays culturally as a social forum to grow closer to their friends and as a key consumption occasion.The campaign will launch on national Hispanic and English television with two 30-second spots created by Tecate with Nómades including “CHILL” and “GYM” with a third, “COMPETITION,” debuting closer to May.Tecate will increase their investment in paid media by five-fold in 2018 with the campaign running for 52 weeks, up from 17 in 2017, across online video, broadcast, digital, social, PR and out-of-home. Billboards will start appearing in select Sun Belt states (AZ, CA, NM, NV and TX) in the coming weeks and expanding to 30 key markets including New York, Chicago, Atlanta, Orlando and others by early Spring.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

HSBC – Mindshare / Global ::: The Palace Luxury Outlet – Argentina ::: PageGroup – Argentina ::: Tramontina – JWT / Brazil ::: Volkswagen – CP Proximity / Spain ::: Thomas Nelson – Francisco ::: Open English

thomas.nelsonThomas Nelson

The publisher and producer of Christian books, bibles and Videos is introducing a marketing campaign to promote the Spanish-language book “Francisco” on the recently elected pople Francis I. The advertising promotional campaign starting on May 7th in the U.S. and Mexico comprehends:

  •     Radio Interviews in key Markets (Miami, Puerto Rico, South Texas, Mexico, Los Angeles)
  •     TV product placement (Morning Shows – Mexico, Miami, Puerto Rico, Los Angeles)
  •     Online Ads (Adwords)
  •     Online Ads (Yahoo, Univision)
  •     Online Video Ads (Youtube and Pay per view content outlets)

“Francisco” will also be promoted through Thomas Nelson direct mailed catalogs.     Thomas Nelson is the sixth largest American trade publisher and the world’s largest Christian publisher.

open.englishOpen English

Open English, the online and off-line English-language school originally founded in Caracas, Venezuela, is going to soon target prospects in the U.S. Hispanic market and Spain. Open English has already done substantial marketing and advertising in Latin America, including in Brazil where it is a top 15 cable Advertisers. Mario Cordon, Open English’s Chief Marketing Officer, will be speaking at Portada’s Latin American Advertising and Media Summit in Miami on June 4-5.

 

REINO UNIDO HSBCHSBC – Global

HSBC has chosen WPP´s Mindshare to handle its global media buying and planning account. Mindshare retains the estimated USD 600 million global account after a review that began last fall.

 

 

The Palace Luxury Outlet – Argentina

The Palace Luxury Outlet has chosen the Argentinean agency Quiroga as its media agency. Quiroga will be in charge of the media planning and buying in the country.

PageGroup – Argentina

Jasper + Asociados has been named by PageGroup and its brands (Page Executive, Michael Page,Page Personnel and Page Interim)its communication and PR agency in Argentina.

Tramontina – Brazil

JWT will work with Tramontina in Brazil as its creative agency. The account will be managed by JWT Porto Alegre.

volkswagen.logoVolkswagen – Spain

CP Proximity Spain has won the Volkswagen Finance account after a review. The agency will be in charge of the communication, advertising, branding, marketing, CRM, events, shop marketing, campaings, and digital operations in Spain.

Nora Guardiola will be in charge of the account in CP Proximity and Juanma Ramirez will be in charge of the media planning and buying.

 

samsung.boltSamsung – Global

Samsung has announced a deal with Usain Bolt. The athlete will be the image of Samsung´s new global campaign for its camera NX300.

 

 

 

 

burgerBBVA – Burger King – Global

La Liga BBVA, a professional division of the Spanish football league, has once again partnered with the Burger King brand and Pepsi for a promotion aimed at engaging soccer fans.

Building upon the 2012 La Liga promotion, guests will have the opportunity to celebrate their favorite soccer teams and players at participating Burger King restaurants and earn chances to win prizes in an in-restaurant scratch and win game as well as an online Facebook game. The Facebook game is free and available to everyone who downloads the app. Scratch & Win game pieces are included with the purchase of a qualified combo meal.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

REINO UNIDO HSBCHSBC has chosen WPP´s Mindshare to handle its global media buying and planning account. Mindshare retains the estimated USD 600 million global account after a review that began last fall.

Mindshare has been in charge of the account since 2004. Earlier this month, HSBC decided to split creative duties among three agencies, including JWT and sibling Grey, both designated as lead agencies. Publicis Groupe’s Saatchi & Saatchi also received an assignment.

The review was overseen by Chris Clark, group marketing director at HSBC, who is overseeing a repositioning of the bank’s marketing strategy. As part of that repositioning the bank has done away with its longstanding tagline, “The World’s Local Bank.” The bank is also reorganizing its marketing division and reassessing how it allocates spending across media.

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Halls – Chile ::: Chrome – Global ::: HSBC – Global ::: Tampax – Global ::: Honest Tea – Global

Halls – Chile

Brandigital is the new digital account of Halls in Chile. The agency will be in charge of the brand social media management.  Brandigital will handle the activity and content in Facebook, Twitter and YouTube.

Chrome – Global

Google has appointed Los Angeles based agency 72andSunny to handle its global creative ad business for Chrome. The agency is part of Publicis Group. Previously, the account was in charge of England agency BBH. The agency BBH created the famous campaign “The web is what you make of it”.

HSBC – Global

HSBC has split its global advertising account to Grey London, Saatchi & Saatchi and JWT. The account is estimated in USD 600 million.
Grey London will in charge of the brand’s retail banking and wealth business across Europe and Latin America, and its global commercial banking business.
Saatchi & Saatchi will handle the bank’s global premier and wealth business and sponsorship advertising.
JWT, incumbent on the account since 2004, has been appointed to handle the bank’s retail and wealth banking in North Africa, North America and Asia-Pacific. It will also handle creative duties for HSBC’s private banking sector.
HSBC is also reviewing its global creative and media accounts. BBDO and McCann Erickson are involved in the pitch. The global media business is actually handled by WPP´s Mindshare.

Tampax – Global

P&G´s Tampax has moved its digital media account from Leo Burnett to Publicis Group.
Leo Burnett will still be in charge of Always, Whisper, Discreet and Naturella.
Starcom Mediavest Group handles Tampax media buying, MSL is the PR agency and Arc Worldwide is in charge of the shopper marketing of the brand.

Honest Tea – Global

Coca Cola has appointed Mullen to handle its brand Honest Tea. The agency will be in charge of the advertising account and will work with Ikon3, in charge of the media buying and planning.