SALES LEADS LATAM: HSBC, Heineken, Viceroy Hotel Group…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at

For prior Sales Leads LatAm editions, click here. 

  • HSBC

HSBC, The Hong Kong and Shanghai Banking Corporation, has awarded Omnicom agency PHD its´ US$400 million global media buying account beating 10-year incumbent agency Mindshare, The Wall Street Journal first reported. WPP’s JWT still handles some HSBC creative work.





  • Heineken

Holland-based brewing company Heineken has acquired a minority stake in Belize Brewing Company Limited (BBC). The partnership provides BBC, a subsidiary of Bowen and Bowen Limited, with a strong international partner. BBC has been importing and distributing Heineken’s brands including Amstel and Red Stripe in Belize since 2016.Heineken has recently made huge investments in Latin America, including opening a new brewery in Meoqui, Mexico in February of this year. This is the seventh brewery Heineken opens in Mexico and it has the capacity of producing six million hectalitres per year. The brewery will produce brands that include Tecate, Dos Equis, and Heineken for the Mexican and international markets. This investment amounts to US$500 million and is considered to be the largest project in the company’s history. As part of their environmental sustainability, this brewery will operate on 100% renewable electricity through a combination of solar and wind power supplies.Heineken also reported that its beer volumes increased by 6.8% in Latin America, especially in Mexico.



  • Viceroy Hotel Group  

Los Angeles-based Viceroy Hotel Group is expaning in Latin America with the highly anticipated opening of Viceroy Los Cabos. The latest addition to The Viceroy Icon Collection,  Viceroy Los Cabos is located in the heart of San José del Cabo on the picturesque coast of Baja California. This opening marks a proud collaboration with Rodina Group, one of the top investment firms in Mexico specializing in hospitality, real estate, transportation and infrastructure. Expanding their global footprint into San José del Cabo, Viceroy has grown its Mexico presence where it currently operates Viceroy Riviera Maya, a luxury resort in Playa del Carmen. The opening of Viceroy Los Cabos is a vital part of the brand’s bold and expansive growth strategy with forthcoming openings in Serbia, Argentina, Panama, Portugal, and Vietnam.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at

  • Plus Ultra

Spanish airline Plus Ultra will develop a project with Venezuela after the first Madrid-Caracas flight, with which this route between both countries was inaugurated.The project which will be able to develop with the assistance of the Venezuelan authorities. Not only will the airline take passengers from Madrid to Caracas, or from Tenerife to Caracas, but what the company will do is develop a basic project for Venezuela that meets all the expectations they have of a new airlineThe vice president of Plus Ultra, Julio Martinez, notified that on June 30th they will activate the route to Tenerife.Martinez explained that the company, in addition to providing conventional flight services, wants to dedicate itself to encouraging tourist activity in destinations such as Los Roques, Margarita and Canaima. In alliance with the National Government, by 2019 the airline plans to make flights to link five European cities with five Latin American cities through Caracas.


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