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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at

For prior Sales Leads LatAm editions, click here. 

  • Shell

Energy giant Shell has launched a global review of its creative and media business, after working with WPP-owned agencies JWT and MediaCom for decades. Incumbent MediaCom built ‘Team Media for Shell’ designed to handle planning and buying for the firm’s global retail business as well as its corporate and recruitment advertising when it won the global account. Shell is estimated to spend around US$200m on marketing each year.




  • Formula One

Formula One has appointed Wavemaker and Brainlabs to run its respective traditional and digital media accounts following a competitive review. Media was handled in-house prior to the review. WPP’s Wavemaker will handle all traditional media-planning and buying, while Brainlabs has been tasked to handle digital media.Each part of the media business is worth about half of the US $40m budget.




2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at

  • Netflix

Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue for this year (from about US $1.3 billion to approximately US $2 billion) because our testing results indicate this is wise, ” Netflix Q4 earnings release says. In terms of what this means for Latin America, Netflix does not disclose regional numbers. However, for 2018, they plan to add more Latin American subscribers than ever with 50 original productions from this region. “A good story told well is a global product”, said Ted Sarandos, Chief Content Officer at Netflix.



  • Dream Hotel Group

Dream Hotel Group signed three new hotels in Mexico and Central America. The Unscripted Belize is slated to open in late 2018 while the Dream Belize and Unscripted Tulum are set to open in 2020. Unscripted Belize—the first of the two new Belize properties—will have 24 beachfront cabanas near the Caribbean Sea. Belize’s second upcoming property—Dream Belize—will have 260 rooms. These will include 100 guestrooms and suites, 120 hotel condos and 40 branded residences. Both properties are owned and developed by Luke Chadwick.   The Unscripted brand will make its first foray into Mexico with its upcoming hotel in Tulum. Dream Hotel Group’s development pipeline has more than 30 hotel and resort projects worldwide across its brands Dream, Time, The Chatwal and Unscripted scheduled to open over the next four years.

  • Radisson Blu

Carlson Rezidor Hotel Group is expanding its portfolio in Costa Rica with the country’s first Radisson Blu branded hotel. Construction on the Radisson Blu Resort & Spa Papagayo, Costa Rica is scheduled for late 2018, with an opening date set for December 2020. The upcoming Radisson Blu resort will join Carlson Rezidor’s three hotels in Cost Rica: Radisson San Jose-Costa Rica, Country Inn & Suites by Radisson, San Jose Aeropuerto, Costa Rica and Park Inn by Radisson San Jose, Costa Rica. Carlson Rezidor will add the upcoming hotel to Radisson Blu’s portfolio of 300 operating hotels in 69 countries mostly outside of the U.S., including in Europe, Africa and Asia.


  • HSBC

HSBC, the British banking and financial services company, has launched a review of its global media account.The incumbent on the account is GroupM’s Mindshare. ID Comms, the U.K.-based media consulting company, will be running the pitch. It is thought the bank spends about US$400m a year on media but the bank does not disclose its spend.





  • IHG

IHG announced the opening of the new-build, 179-room Holiday Inn Lima Airport hotel, just five minutes from Jorge Chavez Lima International Airport. The two-tower, eight-story property is the second brand IHG has introduced in the capital city of Lima.Lima is home to numerous multinational companies making it one of the Latin America’s most dynamic financial markets. As Peru continues to grow, travelers can count on two IHG hotels in its capital city, Crowne Plaza Lima and Holiday Inn Lima Airport, along with six hotels that will be opening across Peru over the next few years.The Holiday Inn brand is part of IHG’s diverse family of brands in nearly 100 countries and territories.


  • SpotSee

SpotSee, global leader in shock and vibration monitoring through low-cost connectivity and data, and parent to established brands such as ShockWatch®, SpotBot, ShockLog® and OpsWatch, has announced the opening of a brand new office in Sorocaba, located just outside of São Paulo, Brazil. The office was opened to better serve SpotSee’s clients who have operations in Latin America. The office is located at Rua Vidal de Negreiros, nº 108, Sala 17, Vila Assis, 18025-160 Sorocoba – SP and is dedicated to providing sales and technical support to Latin America. Roberto Pinheiro will be in charge of the new facility as Central and South America General Manager, giving the new facility an experienced leader from the beginning.The Brazil office will aim to provide a better overall experience to SpotSee customers and users in Latin America.



We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

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