CHANGING PLACES: Susan Hogan, Lisa Ruiz-Rogers, Jason Riveiro…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
The Puerto Rico Little League team made some waves out of the Carribbean region, continuing the sport’s legacy on the island.
The boxing reality series “The Contender” debuts on EPIX on Friday, August 24, with the Hispanic audience an important factor in its success. The tradition of boxing across Latin America and among Latinos in the U.S., has never been stronger.
Alex Rodriguez spoke at last week’s 12th annual MIT Sloan Sports Analytics Conference. Rodriguez is the ultimate redemption story from what appeared to be a completely damaged brand to a growing Hall of Fame business career.
Ray Flores has become one of the most prominent broadcasters and ring announcers in MMA and boxing. He has set a high standard and serves as an outstanding role model for Latinos in the sports broadcasting word, particularly in combat sports.
Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or the websites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s April 2017 rankings.
Baseball fans will have a site specialized on Latino baseball’s past, present and future. In alliance with The National Baseball Hall of Fame, La Vida Baseball arrives to talk about what makes baseball an integral part of the Latino experience.
Even though soccer isn’t among U.S. most followed sports, it represents Hispanics favourite, and it is gaining attention among millennial and English-natives. Here’s a quick look at what people watched over the last weekend.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team…. “Hot” Content Distribution and Monetization Play Switzerland-based marketing
Copa America, taking place in Chile right now with the participation of soccer giants Brazil, Argentina, Uruguay and Mexico is the main international soccer event being played in the Americas this year. We asked several executives at mostly panregional media properties how they have been selling advertising into Copa America.
Alcatel Onetouch’s current Latin American campaign managed by Wikot is an interesting example of a panregional effort that combines Pay-TV, Outdoor and Online Video Advertising with content marketing/social media efforts. Let’s analyze the campaign.