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E-What’s Next For Brands – Leveraging MarTech

Marketing Technologies

Marketing Technology In 2021: Everything You Need To Know

The field of marketing technology has revolutionized the way that campaigns are planned, executed, and evaluated. But mar-tech can be intimidating: Navigating the now 7k+ platforms that claim to help marketers understand, reach, engage, and measure their target audiences is no small task.Here is a primer on marketing technology – what you need to know about today’s mar-tech platforms, how you can evaluate and select them for your specific needs, and how the industry will evolve in 2020.

In the era of technology, the winner is the one who adapts faster. Thus, clients are moving their programmatic ad buying in house, as well