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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Daimler

German auto giant Daimler has consolidated its global media business with Omnicom Media Group following a review. As of January 1, 2019, OMG will be responsible for more than 40 markets worldwide and all Daimler divisions (Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services). Daimler´s spending is estimated at US$950 million.

 

 

 

 

  • Coinstar / Northgate

Coinstar, LLC, the leader in self-service coin counting, announced its installation of 40 coin-counting kiosks in all Northgate Gonzalez Markets, replacing previous coin-counting machines in the stores. Coinstar kiosks are now installed at all 40 Northgate Gonzalez Markets. Products available at the kiosks include coin-to-cash, no fee coin-to-eGift card and charity donation options. Kiosk locations can be found by visiting www.coinstar.com.

 

 

 

 

 

 

  • Domino’s Pizza

Domino’s Pizza is raising “dough” for the kids of St. Jude Children’s Research Hospital® for the 15th straight year as part of the St. Jude Thanks and Giving® campaign. The recognized world leader in pizza delivery’s fundraising efforts begin today, Oct. 22, 2018, and will continue through Jan. 6, 2019. Domino’s will ask customers online, over the phone and in stores to support St. Jude by adding a donation to their order or rounding up their order total to donate the change. Select customers enrolled in Domino’s Piece of the Pie Rewards®loyalty program will be offered an opportunity to earn bonus points by donating. Details will be emailed to eligible customers during the campaign.Customers can also help the kids of St. Jude by purchasing the St. Jude Meal Deal for US$19.99.Domino’s and its customers raised more than US$8.6 million during the 2017 campaign. This year, Domino’s is hoping to raise US$9.5 million with the help of customers across the country. Alex Tokatlian, Multicultural Marketing & Advertising Program Leader at Domino’s Pizza, is a member of Portada´s Brand Star Committee.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Wells Fargo

The United States Hispanic Chamber of Commerce (USHCC) and Wells Fargo will award up to US$100,000 in grants to local Hispanic chambers. The Local Chamber Grants will go towards strengthening programs that increase the scale and capacity of Hispanic-owned businesses, address the specific needs of local Hispanic communities, and target aspiring small business owners to hone their leadership skills. The grants will be awarded to local chambers nationwide during the opening of the USHCC Legislative Summit in Washington, DC on April 2nd, 2019. With Wells Fargo’s generosity, the USHCC will disburse multiple grants ranging from US$5,000 to US$15,000. The grants will be awarded to exemplary local chambers who serve their members and local business communities.The Wells Fargo and USHCC Partnership for Success extends the commitment that Wells Fargo has made to the USHCC Foundation and Hispanic business community over many years. Xochitl A. Leon, Vice President, Hispanic Segment Strategy Leader at
Wells Fargo, is a member of Portada´s Brand Star Committee.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

What: After a competitive review, Domino’s has named The community as its U.S. Hispanic agency of record (AOR).
Why it matters: The community will create a 360-degree marketing campaign especially targeted at U.S. Hispanics.

 

The community, the multi-cultural agency known for its creative campaigns, has been chosen as Domino’s AOR. Starting in mid-2018, we can expect a 360-degree campaign including traditional, social, digital, and mobile advertising for the U.S. Hispanic market.

“Domino’s is not only a class-leading brand but also a company that truly sees and understands the importance of the Hispanic consumer,” said Luis Montero, president of The community. “Our mission is to leverage our progressive multicultural approach to help Domino’s become the dominant No. 1 pizza brand in every Hispanic neighborhood and we couldn’t be more excited about our collaboration.”

“We sought a collaborative creative partner that would help us continue to elevate our brand with the influential Hispanic community,” added Karen Kaiser, VP of advertising at Domino’s. “The community’s combination of strategic thinking, creative bravery, and passion for our brand is what differentiated them from other agencies.”

 

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

For prior Sales Leads editions, click here. 

  • Shell

Energy giant Shell has launched a global review of its creative and media business, after working with WPP-owned agencies JWT and MediaCom for decades. Incumbent MediaCom built ‘Team Media for Shell’ designed to handle planning and buying for the firm’s global retail business as well as its corporate and recruitment advertising when it won the global account. Shell is estimated to spend around US$200m on marketing each year.

 

 

 

 

 

  • TurboTax

TurboTax®, the nation’s leading online tax preparation service from Intuit Inc., announced the launch of its new integrated Latino marketing campaign aimed at giving Latinos the confidence that with TurboTax their taxes are done right with a guaranteed maximum refund.   The integrated program includes TV, radio and digital advertising, community events and social media activations, in both English and Spanish, to ensure relevancy among acculturated and unacculturated consumers. The Hispanic marketing campaign kicked off with “No hay por que tener miedo” (There’s Nothing to Be Afraid Of) advertising theme.  The TV spot creative was concepted by Multicultural agency GALLEGOS United in collaboration with TurboTax’s AOR Wieden+ Kennedy. The Spanish language spot is running on Univision, Telemundo and Azteca America among others and will air through the end of tax season.Through key media integrations on the leading networks and Spanish-language programming including Univision’s “Despierta América” and Telemundo’s “Don Francisco Te Invita”, the brand will be providing insight into the benefits of filing taxes with TurboTax. These are being executed in partnership with GALLEGOS United and Hispanic public relations agency, Havas FORMULATIN.

https://youtu.be/9W-eMoislWY

  • Netflix

Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue for this year (from about US $1.3 billion to approximately US $2 billion) because our testing results indicate this is wise, ” Netflix Q4 earnings release says.

 

 

 

  • Domino’s

Domino’s has appointed The Community as its U.S. Hispanic agency of record, following a review.The Community will be tasked with creating campaigns encompassing traditional, social, digital, and mobile advertising for the U.S. Hispanic market. Its first work is expected to launch in mid-2018.

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Modell’s

Dennis Holt’s independent media agency USIM has been named print and broadcast media agency of apparel retailer Modell’s Sporting Goods, Mediapost has reported. USIM was selected following a formal review.Omnicom’s Zimmerman Advertising was the incumbent.USIM will be in charge of providing insights, strategy, planning and execution, and the business will be managed out of USIM’s New York City office.

 

 

 

 

  • Bacardi – Patrón Tequila

Family-owned Bacardi Limited, one of the largest privately held spirits company in the world, announced it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100% ownership of Patrón Spirits International AG and its PATRÓN® brand, the world’s top-selling ultra-premium tequila. According to the most recent IWSR data, this transaction will make Bacardi the number one spirits player in the super-premium segment in the U.S. and the second largest spirits company in market share by value in the critically important United States market.The Patrón leadership team, including Chief Executive Officer Edward Brown, Chief Operating Officer David R. Wilson, and Chief Marketing Officer Lee Applbaum, will continue in their roles.

 

  • San Antonio International Airport

Fort Worth-based PAVLOV Advertising has been named agency of record for San Antonio International Airport (SAT) and the San Antonio Airport System (SAAS), according to a news release. The US$4 million contract covers an initial three-year term, with the option to extend for two additional one-year periods.The provided services include: advertising creative, graphic design, traditional and digital media planning and placement, public relations and interactive to promote SAT’s service offerings from new routes and in-airport concessions to the SAT “Meet Me” loyalty program and parking.

 

  • HSBC

HSBC, the British banking and financial services company, has launched a review of its global media account.The incumbent on the account is GroupM’s Mindshare. ID Comms, the U.K.-based media consulting company, will be running the pitch. It is thought the bank spends about US$400m a year on media but the bank does not disclose its spend.

 

 

 

 

  • P&G

Procter & Gamble Co., one of the world’s biggest ad spender, Procter & Gamble Co., It’s  moving more media planning and buying in-house, according to Chief Financial Officer Jon Moeller.P&G has already cut agency and production costs by US$750 million annually in recent years, and looks to cut another US$400 million in the future.The firm will automate more media planning, production and distribution, bringing more of it in-house and more likely affecting its’ North American media shops: Omnicom’s Hearts & Science and Dentsu Aegis Network’s Carat.

 

 

 

  • Tecate

Tecate, the Mexican growth engine inside the Heineken USA portfolio, announced an evolution to their award winning “Born Bold” campaign introduced in 2015 called “We Are Bold.” The new campaign is built around four friends’ brotherly bond while emphasizing the camaraderie, rivalries and unspoken, yet understood inside jokes during their regular barbecues (BBQ). The “We Are Bold” campaign is rooted in consumer insights for the beer brand’s core demographic, the bicultural Hispanic male, and the role that the BBQ grilling occasion or Carne Asada, as literally translated by this group, plays culturally as a social forum to grow closer to their friends and as a key consumption occasion.The campaign will launch on national Hispanic and English television with two 30-second spots created by Tecate with Nómades including “CHILL” and “GYM” with a third, “COMPETITION,” debuting closer to May.Tecate will increase their investment in paid media by five-fold in 2018 with the campaign running for 52 weeks, up from 17 in 2017, across online video, broadcast, digital, social, PR and out-of-home. Billboards will start appearing in select Sun Belt states (AZ, CA, NM, NV and TX) in the coming weeks and expanding to 30 key markets including New York, Chicago, Atlanta, Orlando and others by early Spring.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

Join us at PORTADA Mexico!

  • Macy’s

Retail chain Macy’s has selected BBDO New York as its new creative agency. Incumbent creative agency, New York-based Figliulo & Partners is out. Macy’s is one of the biggest advertisers in the category, spending close to US$700 million on measured media in 2016. Dentsu’s Carat, which became the company’s U.S. media agency of record in 2012 and won the global assignment the following year, will not be affected. Macy’s spent US$681 million on measured media in 2016 and a combined US$243 million during the first two quarters of this year, according to the latest numbers from Kantar Media. Macy’s previously announced that it will be running less national advertising, focusing more on regional buys at local TV stations, and would be doing more 15-second commercials rather than traditional 30’s.

 

 

  • Heineken

Heineken is betting heavily  on soccer,m  because the sport is the ideal fit for the brand’s target audience – multicultural millennials. According to Felix Palau, global marketing director of Heineken North America: “There are around 45 million U.S. soccer fans on social media today. It doesn’t mean they’re not interested in NFL or basketball anymore. It’s just that they’re broadening their sports repertoire.” Heineken’s soccer marketing effort started in 2015 when the brewer replaced Budweiser as the official beer of Major League Soccer (MLS). Since then, Heineken has sponsored eight local soccer teams in cities across the U.S., worked with the International Champions Cup to bring European matches to the U.S. and launched soccer-related campaigns with big-name soccer players. Beyond the stadium, Heineken localizes content on digital channels, using players from local teams it sponsors and soccer stars. Palau said Heineken sees its soccer strategy as a 10-year commitment. According to research, Heineken conducted through through Nielsen, t the likelihood MLS fans buy Heineken increased by 11 percentage points from 2015 to 2016. Felix Palau will be one of the participant’s in Portada17 on Sept. 13 and 14 in New York City.  More info here.

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

  • Domino’s

Food chain Domino’s Pizza has extended its advertising and related services agreement with MDC Partners’ CP+B through 2020, Mediapost has reported. The agency will continue handling creative, brand strategy, media planning and digital initiatives.The agency has also helped Domino’s ramp up ordering platforms and loyalty programs.  Domino’s now generates 60 percent of orders via digital channels in the U.S.Domino’s Pizza now has more than 14,200 stores in over 85 international markets. It reported global retail sales of nearly $10.9 billion in 2016, with more than $5.3 billion in the U.S.

 

  • Carnival Cruise

Carnival Cruise Line has named MDC Partners’ Anomaly its new creative agency of record, following a competitive review, according to people with knowledge of the matter.The agencies in the final round of the review, which was run by SRI, included Anomaly, Droga5 and R/GA. Havas’ Arnold previously handled the account but did not defend the business. The budget on the account comprises some US$60 million, according to people familiar with the business. Carnival Cruise parent Carnival Corp. expects revenue to increase 3.5% in 2017. Last spring, Carnival consolidated its media agency business in North America and the U.K. with Omnicom’s PHD.

 

  • PHP Agency 

Mostly Hispanic market targeted financial marketing company PHP Agency has closed a US $10.0 million expansion financing round. The round will help the agency accelerate growth and strategic expansion.The Company has differentiated and distinguished itself by recruiting multicultural agents in their 30’s to the life insurance industry. Retired boxer, promoter and entrepreneur Oscar De la Hoya is an investor in PHP Agency.The company was founded in 2009 to expand the availability of life insurance and annuities to the middle class – the Hispanic population being a major targeted segment – and is licensed in 49 states.  It has been profitable and fast growing since its inception, generating a trailing CAGR of nearly 50% and a current string of nine consecutive quarters of record revenue.

  • Totto 

Totto, handbags, accessories and apparel brand, has announced its official launch in the U.S. The Totto brand has managed to make its way into 56 countries.Founded in 1987 in Bogota, Colombia, the brand is available at 600 locations worldwide.Available in December, the T-Track offers GPS locator, a USB charging port, integrated lock, ergonomic design, and more. Another product, the Bunker Pack 3.0 Backpack, features material similiar to that used in bulletproof vests, security buckles, and four hidden pockets, including one with anti-RFID technology, makes it ideal for keeping belongings safe wherever you go.

 

  • Sprint

Sprint is betting big on influencer marketing with its latest #LiveUnlimited campaign, and has enlisted  influencers such as Latin award winning artist and former Sprint employee, Prince Royce;Venezuelan-American internet personality and actress, Lele Pons; American serial entrepreneur and motivational speaker, Gerard Adams & Fitness guru and YouTube content creator, Bradley Martyn. Each of these influencers has a followership in the millions, making their total reach on Instagram alone a whopping 30 million followers.The campaign is actually a collaboration between Sprint’s Latin and US teams, strategically choosing influencers that hit both markets with plenty of crossover appeal. The storyline is simple, and weaves in narratives that pertain to each influencer’s unique personal brand, explaining how they #LiveUnlimited. The campaign promotes reasons to #LiveUnlimited allowing each of the influencer’s personality to shine through as they share their personal reasons of how and why they #LiveUnlimited. The featured influencers tap into both markets and touch many different passion points and industry verticals.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Loews Hotels  

descargaLoews Hotels is apparently looking for a new agency to handle creative and media in the U.S.Catch New York was the incumbent on the account. Avidan Strategies is leading the review. Loews Hotels has 23 hotels and resorts across the U.S. and Canada, with 7,900 employees. The New York-based company spent more than US$4.8 million on measured media in 2015, according to Kantar.

 

  • Swarovski  

Precision-cut crystal maker Swarovski has teamed with publishing house Condé Nast to relaunch Salt, a glossy print title. Salt will be published twice a year by Condé Nast Contract Publishing Division and will be available in English, Mandarin and Japanese editions. Darius Sanai, the editor in chief of Condé Nast Contract Publishing, conceived the title alongside Swarovski as a way for the brand to explore the many facets of its narrative. The first relaunched issue of Salt will hit newsstands this month, with a second issue set to launch in February. Swarovski and Condé Nast will distribute the title in the United States, United Kingdom, Europe, China, Japan and Southeast Asian markets. Salt will be available to Swarovski’s consumers as well as for purchase at select newsstands.

  • New Era/Chivas

New Era, the sports and lifestyle headwear brand, is proud to announce a partnership with Club Deportivo Guadalajara, the soccer club with the biggest Mexican fan base in the world.The debut collection, launching in Mexico in August and in the US later this year, celebrates 110 years of Chivas history. The collection is made up of 69 different styles and features six different club logos from the clubs history. The brand’s iconic 59FIFTY fitted cap will be featured alongside the 9FIFTY Snapback, 39THIRTY stretch fit and specific styles for kids and women.With 96 years of traditional sports heritage and as the official cap supplier for MLB, and the NFL, New Era is dedicated to bring consumers a mix of fan and lifestyle-inspired products through innovative designs and global partnerships.

  • MillerCoors

nnnmnMillerCoors will release an alcoholic version of aguas frescas, a traditional Mexican drink made with fruit, water and sugar, Adage reports. The brand is called Zumbida and is made with the Alcohol and Tobacco Tax and Trade Bureau. The label, which is in Spanish, shows a mango flavor with the words “aguas frescas” at top. “The label includes the words “con un toque de piquete” which means “with a touch of alcohol.” MillerCoors does not have a Mexican beer in its portfolio. While Zumbida will be made in the U.S., not Mexico, MillerCoors seems to be aiming to gain credibility with Hispanics by referencing aqua frescas.

 

 

 

  • Rémy Martin®

Rémy Martin Cognac is launching its 2016 Circle of Centaurs mentorship program with multi-talented actor, singer and photographer Jackie Cruz. The program is an extension of the brand’s One Life/Live Them campaign. The mentorship initiative with Jackie Cruz is one in a series of Rémy Martin Circle of Centaurs programs this year. Each initiative will give one individual the opportunity to be mentored by someone who has demonstrated an ability to explore his or her many inner talents.While Cruz is best known for her role as an actress on the Netflix hit series Orange Is The New Black, she is also an exceptional singer, talented musician, and aspiring photographer. Rémy Martin will launch the Circle of Centaurs mentorship contest with Jackie Cruz in the U.S. on August 17, 2016 and close on September 23, 2016. Entrants are asked to upload a video of themselves singing an original song and share on their personal Instagram page by tagging @remymartin along with #circleofcentaursjackie hashtag, or share on Facebook by posting on the Rémy Martin brand page along with #circleofcentaursjackie hashtag.

 

  • Domino’s®

bbDomino’s Pizza is bringing pizza and salad lovers to the same table. Domino’s is now delivering salads nationwide, because sometimes, there’s that one person who only wants a salad on pizza night.The prepackaged salads are now available in three varieties: Classic Garden, Chicken Caesar and the new Chicken Apple Pecan. Domino’s has teamed up with fresh foods innovator Ready Pac Foods, so that stores nationwide can deliver a salad option to customers looking to keep everyone happy, making Domino’s the largest national pizza chain to deliver salads.

 

  • INTUR

descarga (1)INTUR, Nicaragua’s national tourism board, tapped Myriad as its agency of record for U.S. and Canada. The agency will handle all tourism marketing, trade relations and press relations.

 

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • MDC Partners – Assembly

YClyQXFx_400x400 MDC Partners announced the formation of Cultura United Agency a new cross-disciplinary marketing firm uniting specialized full-service advertising and public relations expertise with deep insights across Hispanic, African American and Asian audiences. MDC, in partnership with Doner, has structured Cultura United Agency to help marketers and agencies effectively communicate and elevate brands in today’s increasingly multicultural marketplace. All media will be handled by sister agency and media partner Assembly. Multicultural marketing communications executive y Anita Albán Gastelum was tapped to lead Cultura United Agency.

  • Domino’s

GMUUGCGW_400x400Domino’s Pizza introduced a new ordering option, which combines two new-to-the-world innovations – ordering via tweet and ordering via emoji, specifically the pizza emoji. The ordering platforms are launching throughout the U.S.. Domino’s is the first brand to use an emoji on Twitter to place and complete an order.Customers who add their Twitter handle to their Domino’s Pizza Profile will be able to re-order their Easy Order by simply tweeting #EasyOrder or the pizza emoji to @Dominos. Domino’s will then send their Easy Order through an automated direct message, which customers must confirm. Customers who do not have a saved Easy Order will be prompted to set it up in their Pizza Profile.Ordering through Twitter joins Domino’s list of AnyWare™ ordering options: Samsung Smart TV®, Pebble smartwatch app, Android Wear smartwatch app, Ford SYNC® AppLink™ system and voice ordering with Dom.

  • TISSINI

GdK9KyYH_400x400Jewelry brand TISSINI has announced the launch of its new line, exclusively designed for the U.S. Hispanic women. TISSINI wants to “give Hispanic women the possibility to generate an additional income stream through a simple hassle-free method for selling fashion accessories. No pyramid schemes or multi-level programs.” TISSINI’s customers have the opportunity to earn 50% of what they sell, period. This business model is primarily offered to women.Why women? TISSINI’s slogan, “Crea tu Mundo” means “Create your World” and speaks directly to Latinas, who are driven women that strive to improve their own lives and particularly the lives of their families.The U.S. Hispanic population keeps growing and TISSINI believes that women need to be empowered so they can ensure a good future for themselves and their families. Latinas are hard workers with a high degree of integrity and TISSINI wants to make sure their customers feel that way. This is why TISSINI’s first product line is jewelry. The goal of TISSINI is to become the preferred company for catalog sales of fashion accessories for Hispanic women. This might as well be a direct challenge in the U.S. to many well-established companies like Avon and Mary Kay who are multi-level and cater to the complexity and desires of women worldwide, not just Latinas.

  • Energy Industries Association (SEIA)

descarga (1)The Solar Energy Industries Association (SEIA) has become one of the first national trade associations to feature a Spanish-language section on its website.An Español click-through button is now located just below SEIA’s logo on its home page banner. Among other things, the new Spanish-language section will include a Solar 101 tutorial, information about the solar industry’s diversity efforts and how solar has become one of the fastest-growing industries in America.According to the Pew Research Center, Spanish is far and away the most spoken non-English language in the United States. Today, nearly 40 million people 5-years and older speak Spanish – and that number is expected to grow significantly by 2020, according to U.S. Census Bureau projections.Women account for more than 37,500 solar workers across America – 21.6 percent of the industry’s total workforce – while Latinos and Hispanics make up 16.3 percent.According to industry projections, by 2016, solar will help to displace an estimated 45 million metric tons of damaging carbon emissions – the equivalent of removing 10 million cars off U.S. roads and highways.

  • Pepsi Limon

descarga (2)Pepsi is  launching Pepsi Limon, a new flavored cola made with just the right amount of authentic lime juice. Handcrafted and inspired by the preferences of Hispanic consumers, Pepsi Limon combines the distinct flavor of Pepsi with a hint of real lime juice resulting in a great tasting cola. Featuring real sugar, Pepsi Limon captures the tart, refreshing taste that Hispanics love to enjoy with their meals and in their beverages.The introduction of Pepsi Limon reinforces PepsiCo’s commitment to growing its diverse beverage portfolio and providing great tasting options for Hispanic consumers. Working closely with Adelante, PepsiCo’s employee association that fosters relationships with the Hispanic community, Pepsi identified the need for a beverage made with real lime juice to deliver for the taste palates of our Hispanic consumer. OMDis Pepsi’s media agency.

  • Volkswagen Group

wUZQafFP_reasonably_smallVolkswagen Group has set for a  global media agency review.VW Group, which owns both Audi and Porsche, currently works with WPP’s Mediacom in various markets, including the U.S. The shop retained its business after a review that took place a couple of years ago.The upcoming review is likely part of a multi-year routine, according to one industry executive.The company spent US$605 million on U.S. measured media in 2014, according to Kantar Media.The German automaker joins a slew of other larger companies evaluating their media agency relationships.

  • BASF

hxTSm3ZP_400x400Chemical company BASF  is reviewing its global planning and buying business, now handled by UM. UM has been invited to defend, and the process is expected to stretch through the summer.BASF’s media spend in the U.S. alone last year was more than US$22 million, down from nearly US$29 million in 2013, according to Kantar Media.Since January, more than a dozen marketers that collectively spend a staggering US$7.23 billion in media annually have launched media reviews.The list  includes Procter & Gamble, Unilever, Coca-Cola, SC Johnson, Visa, L’Oréal, Citi, 21st Century Fox, Wells Fargo, Coty, CVS, Royal Caribbean and Scotts Miracle-Gro. Sears Holdings’ review of its Sears and Kmart brands also includes media responsibilities.

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What:  Pizza Hut is turning  almost its entire identity upside down with a massive menu expansion, a revamped digital experience, logo and uniforms. The shift comes along Pizza Hut’s largest-ever advertising campaign called “The Flavor of Now.” The pizza chain is also revamping its online ordering sites and launching a Spanish-language version of the site.
Why it matters: The move comes as Pizza Hut is struggling to boost sales and revenues in the middle of a long-time decline. Similar Strategies for  Yum Brands sibling companies Taco Bell and Domino’s brought positive results. Hispanics over-index in QSR attendance and average purchase order.

descargaPizza Hut, one of the largest U.S. pizza chain with almost 6,300-plus domestic stores, and 15,000 worldwide just announced an extreme brand makeover that will add new specialty pizzas, sauces and crust flavors to its menu, as well as update  its logos, uniforms and website functionality, in a race to boost its growth and capitalize for a new generation of pizza eaters in America that want fast-casual pizza. Optimedia is Pizza Hut’s  media agency.

The new menu items, which have been tested in a few locations, will be launched nationwide this Wednesday Nov. 19.

Hispanics online are part of the strategy

Over 40% of Pizza Hut’s business is conducted digitally so updating its online ordering sites and launching a Spanish-language version was also a must. A Spanish-language version of Pizza Hut makes sense. Quick service restaurants (QSR’s) like Pizza Hut are smart to target this demographic, as Hispanics have proved to be above-average quick-service restaurante users. According to NPD, more than 84 percent of Hispanics’ restaurant visits are at quick serves, and the average Hispanic consumer visits a limited-service restaurant 155 times each year, compared with the general population’s 151 visits. According to a Univision study (Univision QSR landscape), Hispanics are more likely to visit with friends and family than the general population. In addition, Hispanics, including millennials, are much more likely than the general population to visit QSRs. The study found that on average, Hispanics visit QSRs more than 10 times in a 30-day period, while non-Hispanics visit about seven times per month.

Over 40% of Pizza Hut’s business is conducted digitally.

“This is probably the biggest change we’ve made as Pizza Hut in our history, and so we wanted to signify that to consumers,” says Carrie Walsh, chief marketing officer.The new menu comes with the launch of Pizza Hut largest-ever advertising campaign called “The Flavor of Now.” The chain may even advertise in the Super Bowl for the first time in 15 years.

Too much of a change?

It’s not the first time a major QSR chain (Quick Service Restaurants) tries to quickly reinvent itself. Back in 2009, Domino’s changed everything in the recipe of its core pizza and turned out to be a hit. Pizza Hut’s sister brand Taco Bell saw same-store sales jump 13 percent following the launch of its Doritos Locos Tacos. So, Pizza Hut is most probably hoping for a similar outcome without changing its’ core recipe but adding more choices.

The announcement comes days after Plano-based Pizza Hut said it will have a new global chief executive and weeks after the parent company, Yum Brands Inc., based in Louisville, Ky., announced that Pizza Hut’s same-store sales are down 2 percent year-to-date.

To stay competitive, Pizza Hut looks to appeal to a wider base, launching new marketing vehicles and products that adhere to the sensibilities of both younger and older consumers among traditional and new clientele like Hispanics.

Yum Brands, the company that operates the licensed fast food brands of Taco Bell, Pizza Hut and KFC, was a top 35 advertiser to the U.S Hispanic consumer in 2013 and its advertising expenditures increased more than 30%, according to Kantar Media. So, this shows Hispanics clearly over index in attendance to Quick Service Restaurants (QSRs). According to NPD, more than 84 percent of Hispanics’ restaurant visits are at quick serves, and the average Hispanic consumer visits a limited-service restaurant 155 times each year, compared with the general population’s 151 visits.

84 percent of Hispanics’ restaurant visits are at quick serves

According to David Gibb  the alterations will lead to “more trial of our brand, more frequency of our existing customers and attract new customers to the brand.”

The chain’s parent Yum Brands has previously seen big success with creative additions in the past as America’s tastes are changing…we will see how this goes.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Domino’s Pizza

Domino's PizzaDomino’s launched an unprecedented Spanish-language campaign highlighting the story of Domino’s franchisee Reece Arroyave He began with handing out flyers, taking calls and making pizzas – and has now reached the height of Domino’s franchise ownership at his ten Chicago-area locations. The television campaign begins today, June 27, nationwide and is the first story of its kind for Domino’s. “We are so proud to help tell Reece’s story, which is one that truly defines what Domino’s is all about,” said Patrick Doyle, Domino’s Pizza president and chief executive officer. “He is one of the many who have worked extremely hard, seized opportunity and are now able to call themselves Domino’s franchise owners.” Arroyave, who was born in Medellin, Colombia, and raised in Libertyville, Ill., will make his national television debut when the ad begins today.

  • Vodafone-McLaren-Mercedes

Vodafone McLaren Mercedes has launched a Spanish language version of its official website – engaging millions of native Spanish-speakers and underlining the team’s commitment to creating an increasingly accessible, dynamic and engaging digital presence. The Spanish site – http://es.mclaren.com/formula1 – which launches ahead of the British Grand Prix at Silverstone, is also complemented by a new all-Spanish Twitter feed. @McLarenF1es will replicate the activity of the team’s official feed, @McLarenF1, which recently changed its name to improve accessibility and further enhance reach and engagement. The new Spanish website and Twitter account also reflects not only a significant uplift in interest from Mexico following the signing of Sergio ‘Checo’ Perez, but also the large Hispanic population in the USA who are increasingly activating digital content through mobile devices.

  • Honda Acura

Honda Acura MDXHonda is targeting female drivers for its redesigned 2014 Acura MDX sport wagon with the luxury brand’s most expensive advertising campaign yet. Honda is investing US$ 78 million in the media buy. Using the slogan “Made for Mankind,” a female narrates the moody ads showing women hiking a mountain ridge, dancing and interacting with a robot. The 60 second TV commercial debuts during the National Hockey League’s Stanley Cup Finals this month, while the full campaign starts July 7, Tokyo-based Honda said. Honda is betting the ads will boost Acura sales that have fallen 25 percent in the U.S. from a peak of 209,610 in 2005. The advertising was created by Mullen.Gary Robinson, manager-Acura national advertising and brand, called it “the biggest launch in Acura history in terms of scope and dollars … double what we spent on the RDX.” Acura spent $39 million on the national launch of the RDX in 2012, according to Kantar Media.

  • Dallas Hispanic oriented retailer occupies large retail space

An El Rancho grocery store and a bazaar operated by an Elgin, Ill.-based retailer are planned for the former Kmart shopping center at the southwest corner of Felix Street and Interstate 35, the Fort Worth Star Telegram reports.Now called Felix Square, the Hispanic-oriented grocery store will occupy a 34,000-square-foot building adjacent to a McDonald’s restaurant, and the bazaar will go in the 84,000-square-foot former Kmart, said Luis Pina with Accent Commercial Real Estate in Dallas.Pina, Jake Jordan and a Houston investor, JSCAM, bought the 15-acre site in south Fort Worth, near Interstate 20, in October. Accent is managing and redeveloping the property.Another multi-tenant building on the property will also be redeveloped, Pina said. Those tenants include Family Dollar, Metro PCS, ATI, Azteca Dental, a medical clinic and a construction uniform store.

  • Motorola

Motorola has chosen Publicis´s Digitas to handle its global media buying and planning. The account was managed by Mindshare for last 8 years.The account was changed without a review. Razorfish continues with the digital global account.The account is estimated in UDS550 million

  • Cars.com

Cars.com, the premier online resource for buying and selling new and used cars announced today the launch of a collaboration with Disney for the soon-to-be-released film, The Lone Ranger. The new drama-filled, action-adventure movie will be in theaters starting July 3. In the meantime, fans can visit www.Cars.com/nodrama for special trailer footage from the movie. “Our media campaign for this year is designed to reach a huge audience of car shoppers–first we kicked things off with the Big Game, more recently with a NASCAR partnership, and now with Disney, one of America’s most beloved brands,” said Linda Bartman, Cars.com’s Chief Marketing Officer. “We’ve succeeded at building awareness for our new campaign and overall brand since the launch of the new ads, and this Disney integration will continue to keep that momentum going forward.” The new integration with Disney follows the format of the site’s 15-second commercials, which offer dramatic alternatives to drama-free car shopping on Cars.com. In this collaboration with Disney, shoppers who love drama in the movies can go see The Lone Ranger in theaters, those that hate drama when car shopping can go to Cars.com.
From June 24 through July 14, a limited number of promo codes worth up to $13 toward a ticket to the film will be available to fans who visit www.Cars.com/nodrama and watch movie trailer footage from Disney’s The Lone Ranger. Fans can also catch special ALL DRIVE. No drama. T.V. commercials and digital ads featuring footage from The Lone Ranger.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Hipcricket – Nissan, Domino’s , Heineken, California Milk Processor Board/ GOT Milk/Girls Scouts, Head & Shoulders, Toyota Southern California, Wendy’s

Domino’s

Domino’s Pizza is launching its new Spanish-language ordering app for smartphones, available immediately. With this update to its current app, Domino’s currently covers more than 80 percent of smartphones, and will now offer a language alternative for Hispanic consumers.The app, and its Spanish-language update, join an already strong mobile ordering lineup that features the English version for the Apple iPhone®, Android phones and Amazon’s Kindle Fire®, along with a full-feature mobile ordering site at http://mobile.dominos.com . The new app allows Spanish-speaking customers the ability to order from nearly every Domino’s store in the U.S. from the palm of their hand and with just a few taps on their screens. Que bien! “We are committed to making sure we’re connecting with all our customers wherever they are,” said Russell Weiner, Domino’s Pizza chief marketing officer. “Now, that means providing Spanish-speaking users with the convenience of ordering from their mobile devices in a language that they are most comfortable with.”


Hipcricket – Nissan:
Hipcricket, a one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc, announced that it has teamed with Nissan and its advertising agency, Team Ignition, to power a national mobile advertising campaign. The Spanish-language campaign utilizes mobile banner ads, mobile video ads, rich media, plus tablet-specific ads to reach the Hispanic audience on their mobile devices and drive them to a custom built Nissan mobile web site. Built by Hipcricket, the Nissan mobile website engages visitors with various car model-specific sub-sites. The sites include photos, videos and information about each car model to garner awareness, leads and brochure procurement. In addition to employing multiple mobile touchpoints, the campaign is also integrated with social media channels including Facebook, Twitter and Pinterest to maximize consumer engagement. By coupling media with the custom built landing page all served by one technology, Hipcricket and Team Ignition gain insight and optimization capabilities far beyond the click into the actual consumer interaction with the site. All of the data and analysis is within the Hipcricket platform, eliminating the need for multiple reports, separate outside vendors or technology – a struggle so many media planners face today. The Nissan Hispanic mobile advertising campaign ran across Hipcricket’s auto, news, sports, beauty, fashion, lifestyle and social channels.

Heineken
Heineken, the official beer of the XIII Annual Latin GRAMMY Awards® is partnering with Univision Communications Inc., and The Latin Recording Academy® to open a world of extraordinary Latin music experiences via on-air and online channels as well as on-site during the week of the Latin GRAMMY Awards. In its 13th year of sponsorship, Heineken will bring the unexpected side of the Latin GRAMMY Awards by providing consumers with exclusive content of the many events that will take place in Las Vegas, Los Angeles and Brooklyn.”At Heineken, we celebrate Hispanic culture by enabling our consumers with unique and unexpected experiences. Our sponsorship and programming surrounding the Latin GRAMMY® Awards exemplifies the Heineken brand promise,” said Pattie Falch, Brand Director, Heineken Sponsorships & Activation.

California Milk Processor Board/ GOT Milk/Girls Scouts
In 1997, an adorable 10-year-old Girl Scout named Megan Weber made an impression on Californians with her iconic uniform and an armful of cookie boxes on a memorable print campaign, provoking the question, “GOT MILK?” To commemorate this moment in time and the partnership established 15 years ago between the California Milk Processor Board (CMPB), the creator of GOT MILK?, and the Girl Scouts in California, the organizations announced today a search for three lucky Girl Scouts in the Golden State to be the stars of a new GOT MILK? print campaign. All that registered members have to do is submit a photo showing how Girl Scouts and milk are helping them become strong, healthy and confident young women.


Head & Shoulders
Head & Shoulders announced that Lionel (Leo) Messi, beloved Argentinean soccer player, is appearing in a series of ads designed specifically to reach U.S. Hispanic males. Messi’s charisma, talent and confidence on the field where a natural fit for Head & Shoulders as the brand continues to connect with fans via their passion for sports and seeks to speak to the ever-growing Hispanic market. The worldwide-sports star joins a distinguished roster of U.S. all-star athletes including Troy Polamalu from the Pittsburgh Steelers, Joe Mauer from the Minnesota Twins, and most recently, the most decorated Olympian, Michael Phelps. The three time FIFA world player has been a fan of the brand for years. “The fact that Leo is a fan of Head & Shoulders, and now our ambassador, gives us a tremendous opportunity to be able to create a personal connection with our Hispanic male consumers,” said Michael Saabia, Brand Manager. Throughout the campaign in the U.S., Messi will be promoting the line Refresh for Men through TV and online ads. In addition, Messi’s fans will be able to obtain up-to-the-minute sports stats and photos of the athlete through the newly redesigned Facebook tab, www.HombreMVP.com. The ads were created by Dallas-based Dieste and join a series of ads in Latin America featuring the star since July of this year.

Toyota Southern California
US Latino broadcast network Estrella TV has launched a combined advertising-promotion campaign on behalf of Toyota of Southern California that will award a Toyota truck (Tundra) – all decked out by popular singer Gerardo Ortiz, hailed as the phenomenon of the Regional Mexican genre, to a lucky Estrella TV viewer. The campaign combines Estrella TV and the network’s website with network spots and fun website content starring Ortiz as he selects ‘tricked out’ components for the truck that was given away in a special ceremony event on Sunday November 4. The campaign was created and developed jointly by Toyota’s Hispanic ad agency Castells together with client Toyota and the advertising/marketing team at Estrella TV.

Wendy’s
Wendy’s kicked off its “Wendy’s Secret Sandwich” contest this week, which includes a grand prize trip for two to see reggaeton and pop Latino musician Tito El Bambino in concert. “Celebrating our fans’ passion for good flavor and good music, we’re inviting them to guess the ingredients of the Wendy’s Secret Sandwich and win a trip to one of Puerto Rican sensation Tito El Bambino’s concerts,” Jesus Valdez, Wendy’s director, Brand Management for U.S. Hispanic Markets, said in a press release. “Like all of Wendy’s products, this sandwich will have the flavorful, quality ingredients our customers have come to expect of our offerings.” During Wendy’s Q2 earnings call, CEO Emil Brolick said one of the company’s initiatives is to increase a presence with the Hispanic demographic. “We have a major opportunity to increase our relevance among Hispanic consumers. It’s an important sales opportunity,” Brolick said.